A Case Study on Fast Fashion Vs Slow Fashion 

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Fast fashion. Photo courtesy: Unsplash

What comes to your mind when someone says slow fashion vs. fast fashion?

On the surface, fast and slow fashion seem pretty straightforward, but in reality, they can both be complex within the realm of sustainable fashion.

What is fast fashion?

Fast Fashion is the process of imitating trends and styles from the big-name designers on the runway. Manufacturers mass-produce the garments at lightning speed to beat the competition and keep up with customer expectations.Since the Clothing is produced quickly and cheaply, hence it is termed as fast fashion.

What is Slow Fashion?

Slow fashion is about conscious shopping and wearing clothing with sustainability in mind. It’s about designing, creating, and buying clothing that last a long time. Here quality matters over quantity and since the process takes place slowly hence it is termed as slow fashion.

Comparing the benefits

  • Slow fashion reduces the consumption of resources and the amount of wasteland people can wear for a long time because they are made up of durable materials but is not cost efficient.
  • Fast fashion quickly responds to rapidly-changing fashion trends and consumer tastes.It carries high-end designs to the masses at affordable price ranges.

Let’s compare the problems faced

  • In Slow fashion small quantities are produced at low speed and hence are not able to compete with the economy of scale strategy. And generally, the products are more expensive than the commodities.
  • Due to the greater manufacturing speed, the factories are likely to neglect the working conditions. The low quality and low pricing of the products results in the increase of fashion waste

Comparing the production schedules

Slow fashion has 2-3 cycles per annum whereas fast fashion has approx. 50+ cycles per annum. We can clearly see the production scale of fast fashion is near 25 times of the slow fashion !!!

 

Comparing the fashion sales

We can see the graph of slow fashion is very low at the beginning, but gradually the graph of slow fashion can be seen increasing, which means slowly people are understanding the importance of slow fashion. Though the graph of fast fashion is increasing rapidly because people always prefer cheaper prices over quality clothing.

Slow fashion vs fast fashion in India (USD Million).

Conclusion

After looking at the facts & surveys we can say that:

  • Fast fashion creates a lot of wastage and hence is quite harmful to the environment hence slow fashion should be promoted more in order to maintain sustainability
  • But when looking at the prices fast fashion is more preferable due to it’s cheaper prices.

But in the end, it depends on what the customer wants and what he prefers. It has to be either quality products/cheaper prices.

Nandini Kapu 

Student at NIFT- National Institute of Fashion Technology

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