Paola De Giovanni and Her Meanmagenta Art and Photography
Fashionnovation is committed to introduce you with unique, sustainable, rising fashion brands and the masterminds behind them. In today’s Fashionnovation article, we get the humble opportunity to introduce you with Pola De Giovanni, a UK based textile designer, a mixed media artist and a graduate of the London College of Fashion, MA-Fashion Studies. In October 2019 she set up her creative business Meanmagenta Art & Photography. In this exclusive article, we will explore her soothing works.
How Paola’s venture started?
During the global epidemic, Paola has discovered the ancient ink painting technique called marbling and put together an impressive body of prints. Paola describes this medium as a form of active meditation: soothing, liberating and empowering. What started as a creative way to cope with the emotional stress caused by the pandemic, soon became a stunning range of wall art, cushions and silk/velvet scarves.
Her marbling artwork is often digitally put into repeats to create seamless and symmetrical patterns to suggest balance, reciprocity and elegance.
Product range?
Paola’s marbling art is available as limited editions of matt prints, in various formats and they all have a Certificate of Authenticity, each artwork is printed on matt Hahnemuhle paper, and archival inks to guarantee color fastness.
Also available as cotton/velvet cushions, bean bags, silk/velvet scarves, and soon as lamp shades and wallpaper.
Paola’s latest works on marbling wall art. Image courtesy: Meanmagenta Art and Photography.
What’s Paola’s take on sustainability?
Paola believes in using sustainable materials and only uses inks that do not pollute the environment. She uses recycled canvases, recycled cotton rags transformed into stretched canvases. She will also soon launch a collection of monochrome versions of her marbling prints, and marketed as mindfulness coloring art prints.
Paola tells Fashionnovation she is on a mission to banish boring white walls and fill as many homes and offices as possible with her uplifting and bright wall art: “I want to bring colors, art, joy into people’s home through my product range. Art heals, engages, brightens people’s lives, and awakens the creative who is inside us”.
Meanmagenta Marbling wall art and accessories range are a great gift idea all year round.
Paola’s latest works on marbling wall art. Image courtesy: Meanmagenta Art and Photography.
In late August Paola will exhibit her marbled cushions and scarves at the London Accessories Week, a collective exhibition organised by X Terrace Fashion Platform https://www.
Paola is based in the UK, but she is open to the world of online and offline global opportunities: she accepts orders, bespoke commissions and collaborations with stylists, interior designers and art buyers, please reach out via her social media channels or simply email her: paola_degio@yahoo.co.uk
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