Fashion for Enhancing Personal Identity

Fashion for Enhancing Personal Identity

In this beautiful world, each and everyone is in a constant search of identity, something that will make them unique and indentifiable; to enhance personal identity what immediately comes in mind is fashion where fashion and identity have always been a great pair. For humans, fashion for enhancing personal identity has always been a crucial element that has been a regulating force in a person’s entire life.

Introduction of Fashion and identity:

Fashion can be defined a constantly changing trend, it is necessary to recognize that at the present moment fashion has a deeper influence on peoples life, it is not only anymore something to cover ourselves, fashion now-a-days show some part of people’s personality and tell to other people who they are and that is called identification. Clothing has become a part of the self – realization of every person. The choice of clothing and accessories is as important as the identification of the colour of hair, height, skin and gender.It is said, “Clothing now-a-days is a media of information about the person wearing it” (Barnard, 2002)

How Fashion Enhances Personal Identity:

Clothing that help us to express and create an identity. At the beginning it was only designed for covering our body, But now-a-day it offers a great variety of styles and it also gives people the opportunity to reveal their identity.


Create your own identity by using fashion as a tool, The mirror depicts fashion and identity.

Create your own identity by using fashion as a tool, The mirror depicts fashion and identity.

Every dress who is wearing this, carries a strong strong message message about that person’s choice and identity. So it can be said that clothing of a person is a media of communication with the outside world. Moreover, it is also a wonderful way to tell people about one’s state and the status.

Fashion is like a art. A cloth is a thought of a designer, where he gives his creation any shape he likes and want, at the same time he also thinks who is wearing it, and where will she/he go by wearing it. By Keeping each and everything in his mind he design a dress.Every cloth carrries a massage, which is the main identification of a person. And fashion helps to clear that massge, it helps to create a confidence to the man who is wearing it.

Impact on outer perception:

Clothing have an immense impact on the perception of people around and on the

perception of the person wearing them too. Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person is especially concerns the cases of getting a desired job.

Therefore fashion may not only carry a massage, it can also create a “pseudo- message” that is required by a situation the person find himself in. As a result the customers feel more confident in such a consultants.So, fashion is a very keen tool of manipulation while communicating besides its importance in social class, culture and gender relations of people.

Clothing as a symbol of culture (Fashion as self-imaging):

How to dress, dress up and physical appearance are often the basis of first impressions, which are relatively long-lasting, even the glasses can influence other people’s perceptions of usage. Sometimes we dress to impress others, to be more like them, or if we wear clothes that are contrary to the norms held by a group of people to express our rejection of their values. Clothing is a part of unity that cannot be separated from social life. In the personal dimension, clothing becomes a medium to explore expressions and ideas that sometimes appear in abstract forms. Through the socio-cultural dimension, clothing is used as a medium of communication, promotion, and even the formation of ideology. Various problems that arise in social life can be reflected through clothing products, so that the formulation of communication between users, connoisseurs, and clothing creators is formed systematically.

Women with their own cultural outfits which depicts their own identity. Fashion and identity are inexorably intertwined

Women with their own cultural outfits, Courtesy : photo by Ante from Pexels

Clothing products as a visual manifestation of cultural products are often used as markers and social identities for the social community. Symbols of discrimination, adoration, characterization and blasphemy appear along with the circulation of clothing products. Discourse on clothing is not a simple matter in the social cultural context; religion, morals, ethics, and art. This paper, in its limitations, with semiotic, communication, aesthetic and religious perspectives, describes the socio-cultural dimension of dress style.

So, at the end it can be said that, the relationship between fashion and indentity are inseparable.Identity is a necessary process of a healthy personality because it is a part

of self realization of a person.Fashion form an outstanding base for personal identification with all its symbolism and attributes.

Team : Lemon Drops”

Mentor: A.S.M.Shahidullah (TFD44; ID: 2018-1-6-013)

Leader: Jeba Samia (TFD 45; ID- 2019-1-6-035)

Executive : Rabeya Begum Mishu (TFD 46; ID-2020-1-6-34)

You can also read this article on 21st century fashion here!


Journey of Sari

Journey of Sari

Sari is the topmost choice in the fashion of Bengali women. It is considered as the oldest form of garments. With the passage of time, the concept of Sari has been evaluated in respect of various perspectives. According to the curator of Indian Heritage Center, Nalina Gopal, “Sari is one of the oldest surviving traditional costume which travelled with the Diaspora across the world.” Through a long journey, now it has taken an irreplaceable position in the fashion of women.

It is assumed that the word ‘Sari’ came from Sanskrit word ‘Sati’ which was ‘Sadi’ in Prakrit. The word ‘Sati’ means wearable garment. The history of Sari is ambiguous. From the Indus Valley Civilization ( 2800-1800 BC), evidences of draped garment like Sari was found. There was written evidences of the existence of garments like Sari even the post Vedic period. In Sanskrit literature the word ‘Sattika’ means women’s attire. ‘Sattika’ was unstitched garment. Because according to the belief of ancient Hinduism, stitched garments were impure and inauspicious. There were three parts in ‘Sattika’ called the Antariya (lower garment), the Uttariya (upper garment) and the Kurpsika ( chest band). That’s why, ‘Sattika’ is thought to be the ancestor of Sari . Terracotta figures and sculptures of different period carried the proof of garment like Sari. The historical Ajanta painting of Gupta period was one of them. Kalidasa, a famous poet of that period, mentioned about Sari in his famous play. It is guessed that the Antariya and the Uttariya co-joined near about 2nd c.BC to 1st c.CE and took the present prevalent form of Sari. The Mughal rule brought a great change in clothing in this Sub-continent. The usage of stitched garment was started at that time. The Mughal started to add dazzling embroidery to bring varieties in design which became popular among the users. The Terracotta of Paharpur and Moynamati proves the existence of sari in Bengal. The historian Niharranjan Ray indicated the presence of Sari in his famous book “History of the Bengali People”. He mentioned Sari as a common costume of women. During the British rule their fashion influenced Bengali fashion a lot. In Bengali style, Sari was worn without pleat. That was called ‘Aatpoure Style’. But that style was very awkward to the British. Observing the fashion of British women, the local Bengali women also thought their native style as odd looking. Jnanadanandini Devi, daughter-in-law of famous Tagore family, brought a new change in women’s fashion. Foremost, she learnt the Persian style of wearing Sari. In Persian style pleats were used and Anchal was draped over right shoulder. But with some modification she created a new style of herself in which the Anchal was draped over the left shoulder with pleat. At first the style was not accepted by common women for being untraditional. But that style became popular among the women of “Brahmo Somaj” and so it was called ‘Brahmika Sari’ Suniti Devi, daughter of famous Keshob Chandra Sen, started to stuck the pleated  Anchal with a broach near shoulder. By the time, that style got popularity and unveiled a new horizon in women’s fashion. But our traditional ‘Aatpoure style’ is not yet extinct. It is still alive with some modifications. In rural areas, aged women are wearing Sari in this style.

Demand of era has added new dimension to Sari fashion. Just as the old ‘Aatpoure’ style has not been abolished, so has innovation been added with ‘Brahmika Sari’. Nowadays, readymade saris are also used to keep pace with the modern world. Thus, with the combination of tradition and modernity, Sari fashion is moving forward at its own pace. A famous quote of Coco Chanel is “ In order to be irreplaceable one must always be different.” Sari has also occupied that unchanging place progressing through different diversity. And hopefully in the future, Sari will hold this unique place with its own entity.


Information & Image Source: Internet

Sumita Bhattacharja Joly
Department of Textile Fashion and Design,                                                                  Bangladesh University of Textiles,
44th Batch.