by Purba | Jan 12, 2022 | Shout out |
Auda Sakho is the mind and founder of Redress Laboratory, a label with origins in the UK, France and India. Redress Laboratory is born from her simple and long-term philosophy around re-using and re-inventing clothes. Her style is influenced by a passion for disrupting the linear production model, architectural minimalism and sustainable living. Today along with Kazi Purba, we will explore the mind of Auda and her plans with Redress Laboratory in Fashionnovation’s exclusive interview.
Tell us something about yourself.
I’m Auda Sakho, the founder of Redress Laboratory. I’ve always upcycled clothes and old materials as a hobby. Even whilst studying and working as a professional designer, I continued to transform discarded materials into unique, sustainable clothing.
Everything I create conveys a message. I believe that clothing is integral to visual storytelling.
Whilst enjoying handpicking and designing clothes, I am equally interested in engaging with my customers. I want to establish an emotional connection between my brand and my consumers.
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What’s the story behind your brand? What motivated you to establish that?
Following work in the world of mainstream fashion and costume design, I recognised the need for a fashion label with sustainability at its core. I can only do Fashion if Its sustainable.
Circularity and sustainability are integral to Redress Laboratory’s ethos. Our team is passionate about making playful and unique clothing without harming the planet. initiate, invent, share, lease, reuse, repair, refurbish, recycle and finally upcycle existing materials and products for as long as possible.
What’s your product range?
Redress Laboratory is an environment conscious, Up cycled Fashion brand and services. Our products range from clothing such as trousers, coat, tops to accessories, handbags, believe that everything can be reused and upcycled.
4. What special do you offer to your customers through your brand?
In our search to minimise waste as much as possible, we have put in place a waste take back scheme.In practice, it implies reducing waste to a minimum by collecting existing materials from individuals and customers and they are granted a voucher card in exchange for new items. I think it’s important to bring an emphasis on a circular loop model, so when a product reaches the end of its life, its materials are kept within the economy wherever possible.
These can be productively used again and again, thereby creating further value. Alternatively, also provide Revamping Service and Sustainable workshops amongst our community.( please see preview of our website)
4. Does your brand care about environment and sustainability? How are you promoting sustainability with your works?
Redress Laboratory remains eco-conscious in every aspect of the brand, for example:
- Redress Laboratory products are made entirely from reclaimed and recycled fabrics. By using discarded materials, have established a circular supply chain which directly regulates natural resources, saves energy and minimises the amount of waste produced.
- Every stage of the production process ensures minimal environmental damage. Redress Laboratory is constantly reviewing the way of operation to remain conscientious about our social responsibility.
- The long term goal of Redress Laboratory is to rethink, research and transform fashion. Sustainable fashion will establish an industry responsible for its environmental impact.
What are your future plans with your brand?
The long term aim with Redress Laboratory is to create and differentiate the brand of products by developing more eco-friendly practices and leveraging technology to make clothing production and consumption more sustainable, from the use of plant-based textiles (bioplastic) and bacteria-based dyes to leveraging a blockchain-based supply chain to increase transparency.
Transparency is at the core of the brand; all the production process information will be provided when a customer purchases our products. They will also have an insight of the breakdown cost of their products, detailing every aspects of production cost and margins for a greater transparency.
Redress Laboratory has a wonderful team where Shreya Malhan is the textile curator, John Moutaris is the videographer and Thomas Hadas is the Visual Developer of the Kickstarter Campaign.
Redress Laboratory is launching their website on 1st of February 2022. They are also launching their Kickstarter campaign on the 1st of February 2022. So, stay tuned to see amzing stuff from them.
Instagram: @redresslaboratory
Facebook: Redress Laboratory
Tiktok: Redresslaboratory
LinkedIn: Redress Laboratory
Website preview
https://redresslaboratory-2.myshopify.com/?_ab=0&_fd=0&_sc=1&key=82f9d9ec9f3e817ff8fb97ce218b710a040dfd99f375d0deb2e29ac50113baee
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If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!
by Purba | Jan 9, 2022 | Shout out |
Fashionnovation is on a journey to introduce you with unique, sustainable, rising fashion brands, start ups and the masterminds behind them. As the continuation of our journey, Kazi Purba explored V’LE Magazine and the mind of its founder through some questions. In our today’s exclusive interview, we take the humble opportunity to introduce you with Bof Setlhare, a visionary founder of V’LE, a start-up based in New York, United States. Having a background in fashion working as a fashion model, keeping the idea of ‘fashion with purpose/fashion for good’, he is using his skills in fashion to manifest that idea to life. Today we will listen to his story of building up a network called V’LE to promote sustainable fashion around the world.
What is V’LE?
V’LE Magazine is a digital magazine focusing on sustainable and ethical fashion. We share academic insights related to sustainability (or lack thereof) in the fashion industry. We noticed that when people think of sustainability in fashion, there’s more emphasis on environmental and social aspects. So, the whole point of V’LE is to highlight other aspects that are not discussed in the mainstream conversations. We discuss political, economic, social, technological, environmental, and legal aspects. In a way, it’s a 360° approach because we recognize the interaction of fashion with all of these aspects. Another core element is our creative side. We do editorial shoots and relate them to the topic so that the articles aren’t too wordy. Lastly, we are a directory for sustainable fashion brands. On our Features page, we have sustainable brands with varying styles for consumers looking to buy more sustainably.
Why did you establish this platform? What was your drive?
I have a background in fashion working as a fashion model. During the covid lockdowns, many industries were going through sudden shifts and that got me thinking about this idea of ‘fashion with purpose/fashion for good.’
Bof Setlhare, the founder of V’LE as a fashion model. Courtesy: V’LE Magazine.
The next step was to figure out how I can use my skills in fashion to bring that idea to life. As a fan of academia, I realized the need for educational resources that promote awareness specifically when it comes to sustainable fashion.
Bof Setlhare posing for a photoshoot. Courtesy: V’LE Magazine.
Who are your audience?
The primary audience is fashion brands and consumers. The great thing is as niche as V’LE is, we cover a broad spectrum of subjects. People in tech, social services, psychology, environmental activism, federal agencies, etc., can find something they relate to. So basically, our audience is anyone interested in conscious fashion and longevity in fashion.
Please share some of your memorable incidents with V’LE.
I was happy when the website surpassed 100 visits lol. To be honest I can’t really single out any memorable incidents given our small size. I literally remember everything we’ve done. Being able to reflect on our operations and see how the process is different for every article, and just be grateful to have worked with amazing people. It’s a special feeling knowing that people (photographers, models, collaborators, and our audience) are giving us their time considering we’re a small startup.
Courtesy: V’LE Magazine
What is sustainability according to your view point? Can we really assure a sustainable future of fashion? How can V’LE support this grand endeavor?
There are 2 ways to look at sustainability; the brand side and the consumer side. The brand side focuses on the supply chain activities (from sourcing raw materials to point of sale) that prioritize sustainability and ethics. On the consumer side, it’s about information and resources that promote conscious consumption of fashion items. It’s also important to note that sustainable fashion isn’t a new thing and many cultures across the globe have been practicing it knowingly/unknowingly. It’s just that this conversation is becoming mainstream mainly due exponential growth of fast fashion and the urgency for climate change action. Sustainable fashion looks different for everyone depending on geography, culture, financial and economic constraints. The idea is to look at areas within one’s life and what role can they play to push the movement forward.
What are your future plans with V’LE?
In the future, we want to incorporate other elements such as e-comm with our own collection. Would also love to launch something in physical form rather than being exclusively digital. Creating a space rich in music, arts, culture, and fashion where people can come and interact.
Website link
V’LE Magazine
Social media links
IG- https://www.instagram.com
Facebook- https://www.facebook.com/VLE
LinkedIn- https://www.linkedin.com/company/vlemagazine
Tiktok- https://www.tiktok.com/@vlemag
Twitter- https://twitter.com/vlemag
by Purba | Nov 24, 2021 | Fashion events |
The FREE live event will take place on Friday the 26th of November at 3:00 p.m. CET / 9:00 a.m. EST. When you register for this event, you’ll get the chance to win an Amazon Card that can be used to buy a fashion design or business book to learn more and speed up your success! Link given in the end. The lockdown has made a lot of people think about where they are in their lives and about their careers. Some of them have even started to work for themselves. With the Fashion Café, Annette Lennerup from Fashion Design Tribe is going to help new fashion entrepreneurs by answering as many of their questions as possible. The Fashion Café is a live Q&A event hosted by Annette Lennerup from Fashion Design Tribe, where they’ll be answering questions about designing, manufacturing and starting your own brand. It’s a virtual event, so you can do it from your own home with the comfort of a nice cup of coffee. It will take place on Friday the 26th of November at 3:00 p.m. CET / 9:00 a.m. EST. During the event they’ll be answering questions like ‘How do I earn money to start my own fashion brand?’, ‘What tools should I use when I’m designing my collection?’ and ‘How do I negotiate my minimums with a manufacturer?’ When you register for this event, you’ll get the chance to win an Amazon Card that can be used to buy a fashion design or business book to learn more and speed up your success. Once you have registered for the event you will get an email with more details about how to join the live stream.
More about Annette Lennerup and why she is hosting this event:
Annette Lennerup, The founder of Fashion Design Tribe, supporting fashion brands and entrepreneurs with her 18 years of industry experience. Photo courtesy: Annette Lennerup
Annette said, “For the past 18 years I’ve worked in the fashion industry and the last 8 years I’ve been working with helping start-up and small fashion brands to learn about the industry and take their design to production. This is my passion and as I want to help a lot more brands and entrepreneurs I decided to host this event to share my knowledge.” “I have learnt about each step needed and know exactly what they need, both by helping others and also by having my own fashion brand for 6 years,” she added. From her vast experience, Annette learned how to create the best tech packs, how to find and communicate with manufacturers and how to sell the products, and she has also helped others do the same. Annette’s goal is to teach you to make the process of having a fashion brand much easier than going at it alone. You will love the community and have lots of fun with like-minded fashionpreneurs. You will also learn a lot about the fashion industry and filling in your gaps and helping you launch your product! All you have to do to join in, is to sign up for free! Just go to this link https://www.subscribepage.com/fashioncafe Don’t forget to join Annette’s Facebook group to meet like-minded fashionpreneurs. www.facebook.com/groups/fashiondesigntribe If you have something worth sharing to the world and get featured in Fashionnovation, e-mail us at fashionnovationfd@gmail.com
To know about Free and Paid Fashion Illustration courses, you can go here!
by Purba | Nov 23, 2021 | Fashion Illustration, Our works |
Fashion illustration is a great tool for fashion designers to express their ideas to their potential customers. As a picture can speak a thousand words, fashion illustration lets a designer to communicate easily. Fashion illustration is taught in every fashion institutions and Department of Textile Fashion and Design of Bangladesh University of Textiles is not an exception. Here are some of the stunning fashion illustrations from different batches of the students and members of Fashionnovation.
1. Fashion Illustration with print repeat designs by Sumaiya Ferdousi Arpa
Sumaiya Ferdousi Arpa’s striking illustrations with seamless print repeat designs are striking. The floral designs with vibrant colors are an expression of femininity.
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
Fashion illustration by Sumaiya Ferdousi Arpa. Fashionnovation
2. Fashion illustration of Bangladeshi couple by Gulshan Ara Tasnim
Gulshan Ara Tasnim has done some amazing tasks with the dress design of Bangladeshi couple where she has designed saree and punjabi. The vibrant color and the details are noteworthy. She has also produced an anime type character which represents her Otaku feelings.
Fashion illustration by Gulshan Ara Tasnim. Fashionnovation
Fashion illustration by Gulshan Ara Tasnim. Fashionnovation
Fashion illustration by Gulshan Ara Tasnim. Fashionnovation
3. Western Dresses by Jinnat Ara Ferdous
Jinnat ara ferdous has experimented with western dresses and her striking detail works are visible which shows her expertise of focusing on the details. She has done some intricate patterns on her dresses and worked with darker colors. All in all her details her praiseworthy and as a student these works are certainly a sign of excellence!
Illustration by Jinnat Ara Ferdous. Fashionnovation
Illustration by Jinnat Ara Ferdous. Fashionnovation
Illustration by Jinnat Ara Ferdous. Fashionnovation
That’s all for today! Fashionnovation will showcase more of such amazing works in the future. Till then stay tuned and don’t forget to send your works like these to our email address: fashionnovationfd@gmail.com
Take care!
As you have read and seen these amazing works of fashion illustration, you might be interested to learn how they are done! Don’t worry! We got you covered here!
You can also read this premium article on the 21st century fashion!
And if you want to read one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!
Fast Fashion Vs Slow Fashion: A Case Study
You can also see some more wonderful works of students below:
12 Basic Fashion Studies Sketches Done by Students That Will Inspire You In Your Next Fashion Study Lab Work
To be more creative like these fashion illustrators or to know the relationship between creativity and fashion, you can read this article named Creativity and Fashion Design!
To see how creative our members are, you should read another of our article where they have drawn some basic fashion sketches which will blow your mind!
Our Fashionnovation members don’t only draw sketches, they also create many creative and complex draping. To check that out, you can check our Fashion draping, variation of cascade article!
If you want to partner with us, collaborate, write articles or simply want to contact, feel free to email us at: fashionnovationfd@gmail.com
We always check your emails!
by Purba | Nov 23, 2021 | Shout out |
AMDA (Apparel Merchandising & Design Association) of Auburn University, Alabama and how they are working with the fashion students to shape the fashion world
What is AMDA?
AMDA is a platform available for the students in the merchandising and design majors within the Consumer and Design Sciences Department in the College of Human Sciences. The full form of AMDA is Apparel Merchandising & Design Association. It’s handled by Auburn University. AMDA represents the AMDP (Apparel Merchandising, Design & Production) program on campus and locally through private and public meetings and events. There are group meetings for members throughout the school year along with special events planned by the executive board. AMDA hopes to promote the AMDP students and facility by collaborating with other similar organizations and businesses to put on fashion shows, clothing drives and scholarships. AMDA was created to support and encourage AMDP students in their education and future careers within the apparel industry.
Auburn University’s Apparel Merchandising & Design Association. Source: AMDA Instagram page
AMDA’s Activity:
1. Fashion Event:
Fashion Event by CADS and AMDA. Source: AMDA
In 2011, the newly-formed AMDA, the professional organization for Auburn apparel students, relied on local connections to arrange the premiere Fashion Event. Accessories were borrowed from a vintage shop, a salon in town provided hair and makeup and even venue space was donated to the effort. Everything down to the music – played then on an iPod – was planned with just a $300 budget and students’ drive to succeed.
But at last, with attendance nearing a thousand, the Fashion Event has become widely known as Auburn’s premier creative showcase of student work, connecting apparel students with the industry’s best internships and job placements
Fashion Event by CADS and AMDA. Source: AMDA
And now whoever wants to see unconventional feats of fashion and fresh apparel design are invited to experience The Fashion Event – Auburn University’s premier fashion showcase featuring creations by the next generation of fashion designers and merchandisers. Actually this fashion event is a fashion showcase featuring creations by the next generation of fashion designers and merchandisers.
Year after year, students have said The Fashion Event is an invaluable experience for aspiring apparel designers and merchandisers, offering them the opportunity to learn the ins and outs of a design show before they even graduate. ty. The purpose of the event is to showcase the work of AMDP students demonstrating their creativity, versatility, and capability as future fashion professionals in multiple career paths.
Fashionnovation Your Mentor Talks’ First Episode with Ms. Ummey Hani Barsha
2. AMDP:
The AMDP program offers two undergraduate options — Apparel Merchandising (APME) and Apparel Design and Production Management (APDP) – as well as Master’s and PhD level opportunities. Auburn’s nationally ranked apparel programs do a great job of preparing the graduates for careers in today’s global apparel industry. An integrated approach to studying apparel throughout the supply chain provides students with the education and experiences to become a valued member of firms throughout the apparel and related industries.
3. “SWATCH” Magazine:
In the fall 2020 semester, officers in the AMDA, created a magazine named “SWATCH”, a student-driven publication. This magazine features original content and innovative designs from Auburn’s apparel students in the College of Human Sciences.
SWATCH magazine by Auburn University’s Apparel Merchandising & Design Association. Source: AMDA
SWATCH magazine boosted morale, encouraged creativity and provided valuable experience for Auburn students amid the COVID-19 pandemic. This magazine has published many blogs within this recent times.
4. Sustainable Course:
AMDA provides a sustainable course which is actually about fashion & sustainability through which student can understand luxury fashion in a changing world & can be aware about maintaining sustainability.
Auburn University’s Apparel Merchandising & Design Association
Future Goals:
1.AMDA wants to build up student network with professionals in the industry which will help them to enrich their practical knowledge. And thus they can create relationships & obviously will be benefitted to lead internships & jobs.
2. They are focused on advancement throughout the graduates’ career. Lifelong learning and transferable skill sets are emphasized.
3. AMDA wants to make “A Healthier U” & already students of AMDA are committed to using repurposed fabric for handmade, fashionable masks. Their target is to sell every mask for $5 and to place the orders by the end of the day.
https://www.linkedin.com/company/apparel-merchandising-and-design-association#:~:text=AMDA%20is%20an%20organization%20available%20for%20the%20students,locally%20through%20private%20and%20public%20meetings%20and%20events.
http://ocm.auburn.edu/newsroom/campus_notices/2021/01/071106-auapparel.php
https://www.swatchbyamda.com/
https://www.instagram.com/p/CO59zdhtkCd/
http://ocm.auburn.edu/newsroom/campus_notices/2020/07/241351-mask-fundraiser.php
-Team Members:
1. Tamanna TAbassum
2. Gulshan Ara Tasnim
3. Nazmin Akter Shaila
4. Nashita Ahmed
You might also be interested to read about National Institute of Fashion Technology (NIFT), Hyderabad, A Heaven for The Fashion Learners
You might also be interested to read about Fashionnovation Your Mentor Talks’ First Episode with Ms. Ummey Hani Barsha!
As you’re interested in fashion design learning and activities, you might also be curious about how much a fashion designer makes hourly, daily, monthly and yearly. To know that read this article.
