If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!Griselda is the founder of lili, a brand of upcycled jewelry that invents unique pieces reusing discarded jewelry materials based in New York. Today along with Kazi Purba, we will explore the initiatives of Auda and her plans with lili in Fashionnovation’s exclusive interview.
Ms. Griselda, please tell us something about yourself.
My name is Griselda. I was born and raised in Honduras. I’ve been living in Ithaca, New York for 5 years.
I am a content creator for Slow Fashion Movement (@slowfashion.movment) and the team leader for the LATAM local group (@slowfashionlatam) which is part of Slow Fashion Movement.
We have 20 local groups around the world!
Also, I have a platform on Instagram to help raise awareness about the negative impacts of the fashion industry ( @responsible_forwardfashion)
Starting a new life in another country is not easy — at least it hasn’t been for me. Being away from my family and friends is undoubtedly the most difficult thing. And then, leaving my job and starting a new life ….
I can barely describe in words how important lili is for me, as my first entrepreneurial venture. I am filled with hope, enthusiasm, and excitement!
What’s the story behind your brand ‘lili’? What drove you to establish it?
When I discovered the negative and destructive impact of the fashion industry, I decided to create a platform to help raise awareness about sustainable fashion. With this platform, the idea of lili was born: a brand of upcycled jewelry that invents unique pieces reusing discarded jewelry materials. By bringing unused pieces to life again, we lengthen the life cycle of materials and prevent them from ending up in landfills.
I also want to create jewelry from scratch, with materials that I find in second-hand stores or with vintage components. In this way, I can create my own designs and be able to grow!
I have always loved jewelry. A good friend taught me basic skills, and since then I have been learning on my own. Up until a few months ago I have done it just for myself, or to give as gifts, but now I am doing it with purpose, to help the planet!
What’s your product range?
As a jewelry lover, I adapt repurposed materials in earrings, necklaces, bracelets, rings, and bookmarks!
I just follow my muse when it comes…!
Since it’s an upcycled brand, every piece is unique. For example, my first collection was made with materials that I had on hand, with beads from jewelry that I no longer wore.
Recently I got a donation of unwanted jewelry. I can’t wait to upcycle them!
What is something special you offer to your customers through your brand?
With my brand, I try to inspire others to consider giving a second life to their things, while looking good, and feeling good with unique pieces. My aim is to REPURPOSE & RELOVE!
How are you promoting sustainability with your work?
Of course, environment and social impact are the core values of my brand!
Fashion is one of the least regulated industries globally. It has an enormous climate, labor, and material impact. I aim to increase awareness and conscious consumption through my brand.
I believe that the fashion industry needs far-reaching systemic change in order to tackle poverty, inequality and environmental degradation.⠀⠀⠀⠀⠀⠀⠀
What are your future plans for your brand?
I am working on a business plan. For now I am on Instagram, Facebook, Depot, and Poshmark. But I hope to open an Etsy shop in the near future.
Here are the links to find Griselda and her brand ‘lili’!
My Depop: https://depop.com/lilianpagoada
My Poshmark: https://posh.mk/rS7SuHAaUmb
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If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!