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by Purba | May 17, 2021 | Shout out |
Fashionnovation is on a journey to introduce you with unique, sustainable, rising fashion brands and the masterminds behind them. As a matter of fact, we’ll explore Amber Design House and the mind of its founder. In our today’s exclusive interview, we take the humble opportunity to introduce you with Jana Cuprijanoviča, a Latvian fashion designer, graduated as an organization psychologist, then found her passion for fashion and went all in to serve her customers with her handmade cardigans, creating which is like meditation to her. Today we will listen to her story of building up a brand called Amber Design House to serve her customers around the world with love.
Kazi Purba: We know that Amber Design House is a handmade products company and brand founded by you in Riga, Latvia, near the Baltic sea. Can you tell us something about yourself?
Jana: My name is Jana. I am the creator of Amber Design House. This is my hobby, work, love.
I graduated as an organization psychologist and all the acquired knowledge and work experience is very useful even now, developing my small business.
Jana Cuprijanoviča, the founder of Amber Design House. Photo courtesy: Amber Design House.
Kazi Purba: What’s the story behind Amber Design House? What motivated you to establish that?
Jana: The Amber Design House project started with one cardigan for myself and without really planning anything. I didn’t ever imagine that after a while it would turn into a passionate work. This is my meditation. I can equate knitting to a kind of yoga.
I can thank my daughter Patrisha for encouraging me to develop all these. She said that other people should also see these cardigans and sweaters. I doubted it for a moment, but there was no time to think, because the customers had already appeared and were already waiting for their knitted cardigans. I just had to do it!
One cardigan, two, three… sweaters, home decor, it just happened naturally.
Our cardigans have already traveled to Germany, Denmark, Switzerland, Netherlands and other places in world.
Kazi Purba: That is amazing! Loved the story behind your brand. What’s your product range? What special do you offer to your customers?
Jana: Amber design house produces handmade fashion crocheted and knitted outwear and decors.
Knitted cardigan from Amber Design House. Photo courtesy: Amber Design House.
Our products are distinguished by our hallmark – small natural amber. It is a stone of sun with good and healing energy.
Our most popular product is a knitted cardigan, also highly requested as an additional piece for wedding dresses.
We work only with high quality materials, because the end result is very important for us.
Knitted product with Amber Design House’s logo on it. Photo courtesy: Amber Design House.
Kazi Purba: How much supportive are your customers? What’s your future plan for them?
Jana: All the good words and appreciations from our cool customers just give me a big inspiration. It warms my heart so much and motivates me to do more and more.
I’m thankful to everyone from the bottom of my heart for appreciating, loving and being so supportive!
If you want to know more about Jana Cuprijanoviča’s projects and Amber Design House, please visit:
Facebook: https://www.facebook.com/amberdesignhouse
Instagram: https://www.instagram.com/amberdesignhouse/
Website: www.amberdesignhouse.lv
If you have any initiative like Jana Cuprijanoviča or have to say something to the world, feel free to contact us and get featured in fashionnovation! Our email address: fashionnovationfd@gmail.com
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by Purba | May 13, 2021 | Academic |
The history of silk is ancient, fascinating and thrilling. Silk is associated with nursing animal product and referred to as “The queen of fibres”. Rather than being mature within the type of hair, it’s created by insects as a handy material with that to make their webs, cocoon and ascent ropes. Nearly entire industrial silk relies on one insect – the silk worm, a caterpillar. (Binomial name: Bombyx mori)
Silk, the foremost elegant fibre, was initial discovered in China by Emperor Si-Ling-Chi. One day the Emperor was enjoying a cup of tea below a mulberry in the palace garden. Suddenly a silk worm cocoon fell down into her tea cup and she discovered that the warmth of the liquid allowed the cocoon to unravel an unbroken filament of fibre.
According to Chinese legends, silk culture dates back to the year 2640 BC, once the Emperor learned the way to rear the caterpillars and unwind the cocoons that they created. So through the complete encouragement of the Emperor, silk business became established in China. China command monopoly within the silk business for three thousand years. Then sericulture unfold to Japan via Korea and bit by bit silk production unfold westward over Asia.
HOW SILK FIBRE IS MADE :
Silk is that the product of the domesticated silkworm, Bombyx mori. The caterpillars are fed mulberry leaves 5 times daily. After 45 days of munching and growing the worms area unit able to be mature. They have a special spinneret that secrets one long continuous filament. That’s the silk.
Silkworm Chrysalis with Cocoon; Photo from Pinterest.
When the silkworms spin this filament into a cocoon, the caterpillar starts its transformation. By steaming, it cleans them and kills the insect inside. If the pupas were unbroken alive, they’d degrade and break the silk. Then the cocoons area unit warp to reveal around a mile of usable filament. Filaments area unit joined to make a thread thick enough to weave into the material.
TYPES OF SILK FIBRE :
A variety of silk fiber is found considering bound factors associated with its quality and methodology of production. Some well-known varieties square measure made public below-
1. Raw silk:
Silk fiber because it comes from the cocoon is coated with a protecting layer referred to as silk gum, ar sericin. The silk Eum is uninteresting and stiff, Silk with all of its gum is termed raw silk.
2. Tussah Silk:
Tussah Silk Fabric; Photo from Pinterest.
Silk made of wild silkworms is known as Tussah silk. The natural color of this silk is typically not white, but shades of pale beige, brown and gray. It’s sometimes coarser than cultivated silk.
3. Bombyx mori Silk:
it is conjointly referred to as mulberry silk that is made by domesticated silkworm raised on a diet of mulberry leaves nearly solely softer, finer and additional lustrous than Tussah Silk. This silk produces reminder white product.
4. Reeled silk or Thrown silk:
It is a term for silk fiber that’s uncoiled from the silkworm Cocoon. it’s the foremost fine silk, the fibers square measure terribly long, shiny and of nice strength
5. Spun silk:
Silk made of broken cocoon (from that the moths have already emerged) and short fibers, feels more like cotton.
6. Weighted silk:
When yarns square measure ready for weaving, the skeins of yarn square measure stewed in an exceeding soap resolution to get rid of the natural silk gum or sericin. The silk might lose from 20-30% of its original weight as a result of boiling. As silk incorporates a nice affinity for gold salts like those of tin.
7. Pure silk:
Pure Silk Fabric; Courtesy: Photo from Pinterest
If the natural gum or sericin is faraway from the silk and no more material is other to extend the weight of the fiber, l.e. silk containing no gold weight is termed pure silk. Pure silk is solely soft and possesses fine luster.
WHY SILK IS SO EXPENSIVE :
Silk is one in all the foremost pricy materials within the world rather like linen. It’s typically chosen for a spread of garments and accessories in new collections.
Silk was an expensive material back then in past too.It is extremely pricy as a result of its restricted accessibility and expensive production. It takes quite 5,000 silkworms to provide only one kilogram of silk. The farming, killing, and gather of thousands of silkworm cocoons are resource-heavy, effortful, and expensive processes. Only 168,300 loads of raw silk are made globally every year. China is that the largest producer of silk with 126,000 tons made in 2014, followed by India (23,700 tons), and Vietnam (6,800 tons).
WHAT’S SO SPECIAL ABOUT SILK :
Silk Fabric; Courtesy: Photo from Pinterest
To quote Oscar de la Renta,
“Silk does for the body what diamonds do for the hand.”
Silk is such as fabric that is fond of by all kinds of people of all kinds of ages, specially by women. It gives someone a Royal and charm looking. It’s just a perfect wardrobe for making an evening special! In spite of its delicate look, silk is comparatively strong. Its swish surface resists soil and odors well. Silk is wrinkle and tear resistant, and dries swiftly. Owing to its macromolecule structure, silk is that the most hypoallergenic of all materials.
A WEll-KEPT SECRET :
Small rabbit sitting on comfy Silk fabric; Courtesy: Photo by Sunsetoned from Pexel.
The Chinese realised the worth of the attractive material they were manufacturing and unbroken its secret safe from the remainder of the planet for quite 30 centuries. Travelers were searched thoroughly at border crossings and anyone caught making an attempt to export eggs, cocoons or silkworms out of the country were end up dead. Thus, below the penalty of death, the mystery of sericulture remained a well-kept secret for pretty much three thousand years.
SILK ROAD :
Silk Road of China; Courtesy: Photo from Pinterest
Though first reserved for Chinese royalty, silk unfolds bit by bit through the Chinese culture. From then, silken clothes began to achieve regions throughout Asia. Silk speedily became a preferred luxury material within the several areas accessible to Chinese merchants, due to its texture and luster. Demand for this exotic material eventually created the profitable trade route currently referred to as the trade route, taking silk westward and delivery gold, silver and wool to the eastward. The Silk Road is so named because it was the trading route from China to Rome, wherever silk material was one amongst the key trade things.
Sometimes silk was considered more precious than gold! So Clearly, Silk Road played a crucial role in its global trade and introduction to the world outside of China.
PRODUCTION AREA :
Among the silk-producing areas, Japan has always ranked highest in production of fine silks. Satisfactory types are made in-Austria, Brazil, Bulgaria, China, France, Greece, Iran, Thailand, Turkey, Spain and Syria.
SOME INDUSTRIAL SILK FABRICS:
Satin Silk; Courtesy: Photo from pinterest
Chiffon, Chinnon, Crepe, Dupion, Duchess, Organza, Taffeta, Georgette, Satin, Matka, Brocade etc.
CLOTHES MADE OF SILK :
A modern hijabi girl with beautiful silk gawn; Courtesy: Photo from Pinterest
Examples of shopper attire things made of silk embody scarfs, shirts, blouses, sleep mask and evening clothes. Thanks to its light-weight and soft attributes, silk is additionally a favourite material for nightclothes and undergarment for men. Within the home, silk may well be wont to create ornamental pillows, curtains, or wall hangings.
HOW TO RECOGNISE PURE SILK:
Simply bit your silk and acquire an honest sorrow the smoothness of it. Real silk is totally swish to the bit, with a soft and virtually waxy feeling. Further thereto, if you scrunch it up a touch in your hand, you ought to hear a crunching noise – that sound should tell you that it’s the important deal.
For further peace of mind, rub the silk between your fingers for a touch whereas. Real silk heats up and becomes deal the bit – if it doesn’t amendment in temperature, it’s a pretend.
HISTORY OF SILK IN BENGAL :
Bangladesh eventually transmitted the art of sericulture due to its proximity to India and China as It’s a pride similar to Muslin and Jamdani. Italians particularly favoured this sort of silk throughout the 13th Century and referred to as it the ‘Ganges Silk’.
By the 1930s, Chinese and Japanese silk started replacing Bengal silk even in Bengal itself because of the epidemic of silkworm diseases and technological stagnation. In the early 20th century, Bengal silk was removed from South Asian markets, especially by Kashmir and Mysore silk.
A Bengali Woman in Silk Shari; Courtesy: Photo from Pinterest.
But then 1971, the govt. developed an additional systematic policy towards silk. In 1977, the Bangladesh sericulture board was created to coordinate activities within the silk sector. Now as a gift situation sericulture in Bangladesh is ruled by Bangladesh Silk Board (BSB), Asian nation Silk Foundation (BSF) and a few NGO’s, chiefly BRAC.
Though Bangladesh features a structure to guide the sericulture comes however it’s not been ready to work as expeditiously because it was required. As a result the mulberry plantation has bated to throughout the last decade. BSB is currently operating about extension and production programs and that they have gotten government support to accomplish their programs. However there’s lack of hardship and potency to implement the programs.
TYPES OF BANGLADESHI SILK:
1. Mulberry Silk.
2. Eri (Endi Silk).
3. Tassar Silk.
BENEFITS OF SILK :
Arrangement of Glass Pitcher on Silk garment; Courtesy: Photo by Sunsetoned from Pexels.
The terrible notion of silk produces an expensive and comfy image in most people’s minds. this can be owing to the fiber’s fantastic properties.
– The natural supermolecule structure makes it a naturally hypoallergenic textile.
– Silk has temperature control properties that makes it ideal for clothes in interchangeable climates. It is a breathable material that’s strong and resists odors. It is straightforward to figure with and might be plain-woven, knit or spun just.
– Silk simply absorbs dyes and may be a fantastic fashion and interiors alternative for its skillfulness and drape.
– Silks is bleached with low-impact and natural dyes.
– It is perishable and might be recycled.
– Handloom silks area unit made exploitation abundant less energy.
Silk has attracted people for millennia with its unique qualities of lightness and strength, durability, luster and brilliance. A silk strand has a greater tensile strength than steel, yet no other material drapes more luxuriously or flatters the body more. So, it makes our responsibility to be more productive in this field.
By Team “LEMON DROPS!”,
Mentor : A.S.M. Shahidullah (TFD 44; ID: 2018-1-6-013)
Leader : Jeba Samia (TFD 45; ID- 2019-1-6-035)
Executive : Rabeya Begum Mishu (TFD 46; ID-2020-1-6-34)
DEPARTMENT : TEXTILE FASHION & DESIGN (TFD)
BANGLADESH UNIVERSITY OF TEXTILES (BUTEX)
Image References:
Now as you have read about the history of muslin, we think you might also be interested in our another blog called Fashion in the 21st century.
Fashion in the 21st Century
You might also be interested in our another blog called Muslin: History of pride and sorrow. To read that, click here!
Muslin: History of Pride and Sorrow
Architecture Fabric: The New Use of Textiles as A Building Material
You can also read our another article written on the history of pattern and motif!
You can also read about our new article on Khadi, a traditional fabric of Bangladesh!
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by Purba | May 10, 2021 | Academic |
Muslin is a word that has enchanted the world for the 17th and 18th century for its properties as well as craftsmanship. A pride of Bengal and a worthy opponent of royal clothes all over the world has a rich history. Let us explore today the breathtaking history and the extinction of the world’s finest cloth.
Origin of The Word “Muslin”
The origin of the word Muslin is unclear. Some say the word muslin comes from Mosul, an ancient trading center in Iraq. Again, some think that the word muslin is associated with Musalipattam, the one-time headquarters of a European trading company in southern India.
This word isn’t originated from Persian, Bangla or Sanskrit. Probably the clothes that the Europeans imported from Mosul and the clothes that were brought from other countries of the East through Mosul were called muslin. Then the finest cloth made in Dhaka was called muslin or should say Dhakai Muslin.
Some should say that It’s unclear who gave the name again some would say that it was definitely the Europeans who gave this name. Whoever gave the name, they may be didn’t think that one day this cloth will uphold a whole sub-continent or will be written with the history of pride and agony.
Royal “Muslin” History
When we talk about muslin, Mughal Empire’s name always popped out of history. While in the time of Mughal period the muslin clothing received royal patronage and it ensured another crucial quality certification from the people. Also, the announcement of Dhaka as the capital of Muslin made the trading of muslin to spread far from China to the Middle Eastern Country. The quality, the semitransparent look, the finest touch of craftsmanship attracted people from all over the world. Muslin was widely used to made gown or accessories in European countries.
The tradition of the textile industry in Bengal is quite ancient. At one time Bengal’s cotton cloth was exported to Rome and China. It is mentioned in Ptolemy’s Geography, Periplus of the Erythraean Sea, and in the descriptions of ancient Chinese travellers.
In 1851, Dhaka muslin became the dominant language in a huge exhibition in London and attracted a large number of visitors. British newspapers and magazines praised the excellence and delicacy of Dhaka muslin cloth.
Picture: Muslin as Royalty
During the 17th and 18th centuries, Mughal Bengal emerged as the foremost muslin exporter in the world, with Mughal Dhaka as the capital of the worldwide muslin trade.
Dhakai “Muslin”
The special environment of Dhaka, specially the bank of the river Brahmaputra was perfect to grow the “Phuti” Cotton. A cotton plant from which the cotton fiber was collected to make Dhakai Muslin. Quality of soil, level of moisture and other environmental factors also contributed to the growth of legendary cotton plant.
The threads that were produced from this cotton plant are both soft and strong. Craftsman weaved them by hand into the amazingly fine and beautiful muslin fabrics. Special skills were evolved over the ages and then passed down through the generations. These were used in the spinning and weaving of the amazing muslin fabric.
Dhakai Muslin.
As we are talking about that time when the total Indian subcontinent was under the rule of royalty, The maslin or “Malmal” was not only a type of cloth but it was produced with different count and different fineness. Some type of Muslins are:
- Malbus Khas– Used in Mughal royal family. 1 yard in length 10 yards in width. Weight lifting.
- Malmal Khas– The new muslin that was made for the kings after the Malbus Khas was discontinued in the 18th century.
- Sarkar-i-Ala– Nawab – Subedar used to use it. 1 yard in length 10 yards in width. Weight lifting 10.
- Ab-e-Rowan– was clear as clear water
- Jhuna– The women of the Mughal harem used to wear these clothes. It was also used by women of aristocratic families. The dancers used to dance while wearing clothes made from it.
- Shabnam– so fine that if it was dried on the grass in the morning, it could not be distinguished from dew.
- Badan Khas– used to enhance the beauty of the body of the wearer. Was particularly comfortable. Its weaving would not have been denser.
As mentioned before, muslin is a semi-transparent fabric, sometimes it was considered with fog for its dense look.
History of Agony
Muslin suffered a great loss when people were turning their attention to the machine-made cheap clothing. But not only one cause made the cloth to extinct from the world. So what were the agonies? Why did it extinct?
Cheap “industrial Cloth” vs Royal “Muslin”
During British colonial rule, the muslin industry was made down by various colonial policies, which supported imports of industrially manufactured textiles from Britain. These clothes were cheaper than the Muslin.
With the establishment of the East India Company’s monopoly over the trade of Bengal after the “Battle of Palashi, 1757”, the trade of other European companies and traders belonging to other nationals practically came to a stop.
Pay Tax!
A heavy duty of 75 percent was imposed on the export of cotton from Bengal which ultimately leads to the decline of muslin trade in Bengal because the traders suffered from loss.
Payment for Muslin with blood
Those families who used to made Muslin had to face the cruelty of the government because of the master craftsmanship. Their thumbs were cut off so that they couldn’t pass down the skill to other generation. But some says that the hands of the weavers were not British, but they cut off their own fingers so that the work of weaving would no longer have to be done.
Though the second one don’t have any historical mention but the first one was mentioned by William Bolts.
Thus the history was written and the muslin was extinct and the finest cloth that Bengal could produce was jamdani.
But after a lot of effort, the world again felt the softness of muslin with the revival of Muslin with the help of the Government and some people who wholeheartedly tried to revive the golden past, the glory, The Muslin.
Let’s hear that some other day! Till then stay safe and keep others safe around you!
By Team Bucolic Bohemian,
Umme Memory Mim
Textile Fashion and Design (2018-1-6-012)
Sabiha Moon Taha
Textile Fashion and Design (2019-1-6-006)
Md. Mahmud Hosen
Fabric Engineering (2020-1-2-006)
Reference:
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FMuslin&psig=AOvVaw3TcVw-GCwyrMOkvSKulydk&ust=1619869895794000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCJivreXzpfACFQAAAAAdAAAAABAD
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.amazon.com%2FCotton-Muslin-Fabric-Optic-White%2Fdp%2FB079VQZMTT&psig=AOvVaw3TcVw-GCwyrMOkvSKulydk&ust=1619869895794000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCJivreXzpfACFQAAAAAdAAAAABAp
You can also read another of our premium and all time trending article about Fashion in the 21st century here!
And if you want to read another one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!
To know a bit about khadi, a traditional fabric of Bangladesh, you can go here!
History of Silk
You can also read our another article written on the history of pattern and motif!
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by Purba | May 8, 2021 | Top fashion news |
In this era, to be “out of fashion” is indeed to be out of the world. Why so? Well, we already know the reason. Fashion, which is as old as time and as new as tomorrow, is one of the most powerful forces in our life. It influences every sector of our lifestyle. So, to understand the living, breathing and evolving transformation in fashion industry is a need of the hour!
Although the Fashion Industry is considered to be the most glamorous and dynamic fields in the world, it is also difficult, demanding and unpredictable.
Despite the enchanting interplay of creativity, business hype and marketing wit, everything comes down to the bottom line if the fashion companies can’t get profit up to the mark.
In recent years, the fashion industries have undergone dramatic restructuring. The industry does not resemble the one that existed 20 years ago.
Just as fashion products change, the industry itself keep revolving. However, we have seen fashion retailers competing with each other to provide newly fashion trends revealed by fashion shows and runways.
Here are some factors which are driving the transformation in fashion industry:
Elevation of mass production
Prior to the mid 1980s , success in the fashion industry was dependent on low cost mass production of standard designs that did not change often due to the design restrictions of the factories. Evidently, consumers during that time were less conscious of style and fashion and mostly preferred basic apparel or wearings.
Fashion garments began to be mass produced towards the mid-20th century. People began to have more choices of garments as the bulk of production increased.
At the end of the 20th century, fashion awareness among people raised on the top, and they began to choose comfy as well as stylish clothes for themselves, instead of counting on the trends prevailing in the market.
Fast Fashion
Fast fashion is a very known term that has allowed anyone to dress following the latest trends whether he or she has the least of fashion sense.
Spending a little amount but dressing in a different way has become the norm for most people in the last two decades, and that is the reason driving the success of the “fast fashion” trend.
Customers love to see various products or designs every month and this has led to an increase in the demand for new fashion collections over a smaller span of time. And so, to be profitable in the industry, apparel retailers need to take the ‘speed to market’ approach to make profit on fashion that is not in the stores of their competitors.
By emerging small collections of merchandise, fashion retailers encourage consumers to visit their stores more frequently with the idea of ‘Here Today, Gone Tomorrow’. And it surely indicates a shorter life cycle of a particular design or a garment.
Difference in the styling of apparels. Courtesy: Pinterest.
Technological Impact
There was a time previously when the creation of garments required much time and skill, whereas today they are realised within a matter of minutes.
However, today is a combination of all techniques to have been practiced until now. Such as, some designers love to work with the very ancient spindle techniques for their woven styles, but might use a 3D printer for their footwear or ornaments.
The development of technology gives designers a wide choice of techniques to use and it arises constant opportunities. Moreover-
- Nowadays traditional design methods are being replaced by CAD (Computer-Aided Design), CAM (Computer-Aided Manufacturing) or many other designing platforms which minimizes the time of sketching on paper, draping fabrics on mannequins or having a proper measurement. And so these technologies allow the designers to make any kind of changes required for the desired silhouette or fabric trimmings.
- For having a true-to life garment visualization or virtual sampling, we can now easily use some 3D designing software like CLO, Marvelous Designer, MAYA, TUKA 3D etc. Most of our fashion industries get benefited from these 3D garment simulations; as these have gradually reduced the machinery cost or labour cost.
- High-intensity lasers or computer-guided knives are a great replacement of traditional pattern making system as one can get many layers of fabric all at once. But these technologies are mainly used in making expensive apparels.
Pattern making. Courtesy: Pexels.
The assembling of ancient and modern techniques depicts that designers can choose the most sustainable options, and drive the evolution of fashion towards sustainability.
Online shopping & E-commerce for smoothing the digital transformation in fashion industry
Today’s digital world is more and more interconnected with our fashion industry. Digital platforms are becoming prevalent in the fashion market. Every now and then we can see many new brands are emerging with the development of e-commerce, which allows companies to engage consumers through virtual reality.
- The global pandemic (COVID-19) has transformed the way consumers behave and made it amply clears how technology can be lifted to accumulate sales even when consumers are locked in their homes.
- Another withholding factor to the rise of e-commerce is the availability of smartphones and devices. Moreover, there is a huge upsurge in 4G and 5G adoption, which indicates a developed infrastructure of a country.
- While renowned fashion businesses have already joined the e-commerce bandwagon, small shops or boutiques are now also seen entering the homes of prospective buyers via fashion apps, social media pages and garnering followers. As a result, customisation has evolved; creating one’s own shopping basket, having discounts and loyalty points on shopping sites have now become a rewarding experience.
- During this social media era, the fashion industry is experiencing the increasing role of influencers, as consumers look at their lifestyle as more authentic and attractive than habitual advertisements. Influencers are considered as close to the common people because they are not models and are not forced to make a campaign, but wear what they like and what flaunts their body well; they also show their outfits during regular days or in common. Thus it gets easier for ordinary people or customers to adopt the trend followed by the influencers.
The adoption and popularity of e-commerce have manifested that being digital is the only way forward. As consumers build on their impulses, fashion platforms need to up their game to personalize their offerings to the varied tastes and build predictability within their boundaries, to better purchase experiences.
Customization of a particular attire brings the transformation in fashion industry
Personalization:
Consumers have become more squeamish and more demanding during the last few years. It builds a high expectation for quality products among the consumers. They choose fashion items according to their values and their personal style. To cope up with the expectations, fashion companies have to understand how to offer product that customers will perceive as unique. Many fashion companies have followed this trend by enlightening their product portfolio and becoming more and more “multi-style brands”.
Sometimes the company has to think about what is the difference that makes the product of a brand incomparable for both customers and competitors. A wrong choice can instantly destroy the brand reputation, thus they have to be very careful with the selection.
The fashion industry is one of innovation, vision and diversity. And of course, we do not need a reminder of this, but in the fast pace of life, it can be easy to get caught in the rapid movement of our works with all the deadlines and trends. We need to juggle with our innovative ideas, customer feedback and our internal communications as well as to create beautiful and sustainable garments as quickly as possible, following the brand’s image and values.
By Team Saturnine,
Mentor: Tanvir Ahamed Fahad; Id:2018-1-6-026
Leader: Atkia Faiza; Id: 2019-1-6-020
Executive: Md. Asaduzzaman Ovi; Id:2020-1-6-020
Dept: Textile Fashion & Design
Photo References:
- Image 1: Unsplash
- Image 2: Pinterest
- Image 3: Pexels
- Image 4: Pexels
You can also read another of our premium content on Fashion in the 21st century!
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by Purba | May 7, 2021 | Shout out |
Fashionnovation is committed to introduce you with unique, sustainable, rising fashion brands and the masterminds behind them. In today’s Fashionnovation article, we get the humble opportunity to introduce you with Pola De Giovanni, a UK based textile designer, a mixed media artist and a graduate of the London College of Fashion, MA-Fashion Studies. In October 2019 she set up her creative business Meanmagenta Art & Photography. In this exclusive article, we will explore her soothing works.
How Paola’s venture started?
During the global epidemic, Paola has discovered the ancient ink painting technique called marbling and put together an impressive body of prints. Paola describes this medium as a form of active meditation: soothing, liberating and empowering. What started as a creative way to cope with the emotional stress caused by the pandemic, soon became a stunning range of wall art, cushions and silk/velvet scarves.
Her marbling artwork is often digitally put into repeats to create seamless and symmetrical patterns to suggest balance, reciprocity and elegance.
Product range?
Paola’s marbling art is available as limited editions of matt prints, in various formats and they all have a Certificate of Authenticity, each artwork is printed on matt Hahnemuhle paper, and archival inks to guarantee color fastness.
Also available as cotton/velvet cushions, bean bags, silk/velvet scarves, and soon as lamp shades and wallpaper.
Paola’s latest works on marbling wall art. Image courtesy: Meanmagenta Art and Photography.
What’s Paola’s take on sustainability?
Paola believes in using sustainable materials and only uses inks that do not pollute the environment. She uses recycled canvases, recycled cotton rags transformed into stretched canvases. She will also soon launch a collection of monochrome versions of her marbling prints, and marketed as mindfulness coloring art prints.
Paola tells Fashionnovation she is on a mission to banish boring white walls and fill as many homes and offices as possible with her uplifting and bright wall art: “I want to bring colors, art, joy into people’s home through my product range. Art heals, engages, brightens people’s lives, and awakens the creative who is inside us”.
Meanmagenta Marbling wall art and accessories range are a great gift idea all year round.
Paola’s latest works on marbling wall art. Image courtesy: Meanmagenta Art and Photography.
In late August Paola will exhibit her marbled cushions and scarves at the London Accessories Week, a collective exhibition organised by X Terrace Fashion Platform https://www.londonaccessoryweek.com
Paola is based in the UK, but she is open to the world of online and offline global opportunities: she accepts orders, bespoke commissions and collaborations with stylists, interior designers and art buyers, please reach out via her social media channels or simply email her:
paola_degio@yahoo.co.ukIf you have any initiative like Pola De Giovanni or have to say something to the world, feel free to contact us and get featured in fashionnovation! Our email address: fashionnovationfd@gmail.com
