by Purba | Mar 29, 2021 | Top Trends |
Virtual fashion models and influencers have very real impact on fashion industry. Munich-based designer and ingenious director Joerg Zuber is behind one of the internet’s most important virtual personas: Noonoouri.
The virtual fashion model has become a big player among the style world, closing in on 3 lakhs Instagram followers. This has already worked with major brands like Dior, Versace and Swarovski.
Noonoouri is alleged to be 19 years old young girl living in Paris. Her Instagram posts typically feature product placement. These kind of posts have received nearly ten thousand likes. Sometimes, she seems in pictures or videos of notable humans from the fashion industry.
Some interesting facts about virtual fashion models:
- Each still image that gets denote takes about 3 days to make.
- To seek out the proper idea, obtaining her rendered within the pose in 3D in virtual fashion model software.
- Tailors making the clothes to her body then compositing the entire.
- Animations will take between 2 and 6 weeks.
Such idea was developed by Zuber and his creative agency, controlled substance result, about seven years ago. When failing to secure any funding from investors, Zuber launched Noonoouri himself in late 2017. Noonoouri is considered one of the first virtual influencers to create it huge, though Miquela Sousa, with her 1.6 million Instagram followers, is usually attributable with spawning the genre.
Virtual influencers charm to brands for several reasons, beside their quality with younger demographics, and unit of measurement thought of a more cost-effective and safer marketing chance than operational with humans.
Like Miquela, Noonoouri has characteristics of a true fashion model. Creating Noonoouri, Zuber wished to have something that’s utterly completely different from a true human, which suggests that she extremely is initially sight recognizable as a personality, not a person’s being. Zuber developed her as a global citizen who is able to attach societies, folks and even countries, along with her open and fearless mind.
Noonoouri proves that virtual influencers don’t need to be one hundred percent life-like to be effective, and should alleviate a number of the moral considerations that keep company with blurring the road between reality and virtual reality.
Gulshan Ara Tasnim
Department of Textile Fashion and Design, Bangladesh University of Textiles, Batch-46
Read more premium articles!
by Purba | Dec 18, 2020 | Shout out |
Paola De Giovanni is one of our most creative friends in Fashionnovation. It’s an honour to introduce you with this beautiful mind and her beautiful works. She’s from the UK and currently she is obsessed with tremendous artworks. Paola’s mixed media artwork and photographic work focus on the strengths of simple things often overlooked in today’s fast-paced society. She uses her camera to document and preserve dramatic light, timeless beauty and fleeting moments of perfection, both in an urban environment and in nature. Paola specialises in architectural details, flower photography with a twist and environmental portraiture.
Paola’s photographs and marbling artworks are available as limited editions of matt prints, in various formats and they all have a Certificate of Authenticity, each artwork is printed on matt Hahnemuhle paper, and archival inks to guarantee colour fastness.
Paola taught herself marbling during lockdown and she describes this ancient art technique as: “Painting on water, a mesmerising art technique that has endless potential to create unique and stunning surface patterns design for many product categories. Once the art print is dry, I scan it and on Photoshop I put in repeat patterns to create a seamless and symmetrical design. I often overlap my flower photography or abstract paintings with the marbling print to obtain an even more unique artwork. My marbling designs lend themselves very well to be printed on organic cotton, velvet and are special home accessories to treasure and to give all year round.”
Paola’s marbling art is distinctive because of its unique patterns, timeless design statements that add a stylish pop of colour to any lounge, bedroom, study, conservatory and garden benches, (cotton cushions only).
Available in the following fabrics:
Organic cotton Half Panama, weight 309 gsm
Soft Velvet (polyester), weight 265 gsm
Paola’s cushions can be printed by using either reactive printing, where the ink is infused into fabric and bursts with colour, or pigment printing, a mellow tone where the print sits on top of the fabric like glue. In either cases the overall design and colours are impactful and long lasting and she collaborates with a digital printer in the UK who uses the latest printing techniques to be as eco-friendly as possible and reduce carbon footprint to an absolute minimum.
Paola also works on commissions and bespoke orders. She’s always very happy to answer questions from people interested in learning more about her products, collections and creative process.
Her contact details:
Email: paola_degio@yahoo.co.uk
https://www.instagram.com/meanmagenta_photography
https://www.facebook.com/meanmagenta.photography
https://www.linkedin.com/in/paola-de-giovanni
by Purba | Dec 14, 2020 | Fashion and sustainability |
Cactus leather- a strange name if you hear it for the first time as we all are habituated with animal leather. Astonishing to hear or not, this cactus leather is going to save one billion animals killed for fashion as an alternative to animal leather. What a boon for the animal lovers! If you want to know how cactus leather is going to save the animals, this article is for you!
Cactus Leather- why is it needed?
Leather is one of the most known material to the common people. It is part of a booming $80 billion industry. But leathers are much problematic because of using animal products & harmful chemicals with it.
And if we come to the fashion industry, then we can easily notice that the fashion industry is the 2nd largest polluter in the world! And leather is a staple in the fashion industry.
Additionally, a quote can be included- “The global leather industry kills more than a billion animals for their skin & hides”-PETA (People for the Ethical Treatment of Animals).
Again, to get leathers from animals, the treatment process involves tonnes of chemicals. This process is not only harmful for the environment but also creates non biodegradable leather products. Almost in most of the industries, leather comes from a cow & the cow has to drink up to 1800 gallons/yr.
The story doesn’t end here! In the tanning process of leather, it needs more water. Overall, this process creates 100,000,000 tons of wastes in the fashion industry. So, these kinds of problems should be maneuvered sincerely. And it’s a matter of great success that it’s not a problem moreover. Because two entrepreneurs from Mexico named Adrián López Velarde and Marte Cázarez have invented the method of metamorphosing Cactus into vegan leathers which was named “DESSERTO”.
These two people achieved this result after much brainstorming, mental stress & physical efforts. And it is marvelous & can be said that it has been designed to bring a change in the world of leather.
Cactus is available everywhere in Mexico & it is eco-friendly. Desserto is made from cacti grown in the Mexican state of the Zacatecas.
How Desserto made cactus leather?
Someone may ask in this process much cactus is needed. Then it may be harmful for the plants.You may ask to have an alternative process for saving animals, won’t the process be harmful to the plants? Then friends, relax! Cutting cactus is just like a haircut.
Process:
At first, they select mature leaves of cactus without embezzlement of the cactus plant & do a new harvest every 6 to 8 months. After cutting mature leaves for 3 days they dry them under the sun to achieve the perfect humidity level as per need.
Then organic raw materials are needed. After drying, organic raw materials are processed & mixed with some non-toxic chemicals which are eco-friendly to the environment. Then it is shaped into any texture & different colored leathers can be gotten. In this process, no pesticides or herbicides are used. Another matter of pleasure that in this process, irrigation is not needed as the cacti grow perfectly as per need with rain water and earth minerals are easily found in the area.
Now, a question can be asked that can we use anything else alternative to cactus for bringing a change in the world of leather. Then the below points are the answers of your curious question peeking in your mind.
Benefits of Using Cactus to Produce Vegan Leathers:
- This vegan leathers aims to create a sustainable & cruelty free environment.
2. Can save the world from the dangerous toxic chemicals which are harmful to both the animals & all over human beings.
3. These types of leathers absorb Carbon-di-oxide which is a great sign of saving the world from global warming & thus it can be said this process is a current need of today!!
4. It’s breathable, flexible & comfortable to the skin.
5. It doesn’t stain, works up to 10 years.
6. The cacti leather is partially biodegradable.
7. During the manufacturing process less cows as well as animals are harmed.
8. Cactus has rugged & thick skin which makes the desired texture to forge animal leather.
9. Cactus doesn’t need water to grow up which is much beneficial especially in deserts.
10. Billions of animals killed for fashion can be saved through this process.
11. This leather is durable, high quality, soft & organic!
12. In this process, it doesn’t contain any plastic which is a good sign for the environment.
13. Cactus leather’s price is much less than animal leathers. And with it you can make cactus leather shoes, cactus leather bags, wallets, belts, jackets, etc.
So, the benefits are many & it should be grabbed as soon as possible. Moreover this cacti leather can be used like regular leathers.This desserto can also be used to make accessories, clothing, furniture, and even car interiors.
Additional information on Desserto, the cactus leather innovators!
Consulting services
Desserto is providing consulting services to brands addressing design, applications, and sustainability along their value chain.
Desserto gives keynote speeches
Desserto provides speeches about their experience creating a successful brand encircling Cactus Leather and having a positive impact in the fashion industry as a disruptive sustainable innovation force.
Desserto provides student services
As an extended courtesy to support young talents, upon limited project submissions per month, Desserto provides:
- Access to their standard material selection with no minimums.
- 1 swatch-book per request which is free of charge. Only courier fee will apply.
- They provide additional support.
- All the supports can be accessed only with valid student ID
Conclusion:
Desserto has attracted everyone’s eyes in International Leather Fair Lineapelle 2019 in Milan, Italy. If Desserto’s cactus leather making process and the sustainable products can be used broadly, we can hope to have a sustainable environment & can live peacefully and sustainably.
Nashita Ahmed
Dept.Environmental Science & Engineering,
Bangladesh University of Textiles
Id:2020-1-10-041
As you have read this article, you might be interested to read this too!
Sustainable Fashion & Environmental Impact
You can also read another article of the same author: Textile Recycling: Reducing Waste and Promoting Circular Economy
Other articles:
The World of Mushrooms: Nature’s Palette for Fashion Inspiration
by Purba | Oct 14, 2020 | Top fashion news |
How did fashion get mass acceptance? If you think about it deeply, you are bound to get numerous answers. But the most prominent answer that will peep in our mind is media. Magazine, newspapers, websites, blogs, social media platforms, television and books are the sections of media. Media enabled consumers to have much more interaction with the fashion world. Designers, trendsetters, editors influence and are influenced by media. We know that fashion made its debut before media-at least as we comprehend the term ‘media’ now. So at first it’s important to know what the word ‘ fashion’ actually means. Today most of the people regard fashion as those attitude and style of dress that are popular within specified time frames and adopted by the masses. Famous fashion designer Coco Chanel quote about fashion and that is,
“Dress shabbily and they remember the dress;
Dress impeccably and they remember the woman”
Fashion influences our life style. It doesn’t influence not only because it allows ous to dress fashionably but also gives comfort and protection, conceal nudity and express modesty.
Most of the time people follow the famous fashion designers, fashion weeks or the trends going on and the best way to know about this things is media. The word ‘media’ comes from the latin, meaning ‘middle layer’. Media works like a middleman that serves ‘to bring together’. In fashion, media is a rising segment of the fashion industry. It creates content that impresses consumer’s behaviour and desire through print journalism, television, social media. Fashion magazines had long been leaders in fashion journalism but now in the modern time fashion media is expending and establishing itself as the new leader. Media has brought about new channels to advertise fashion houses to reach their target markets. Although the marketing strategies and tactics have changed but the target of marketing fashion remains the same and that is to attract and hold customers. The relationship between fashion and media has come to exist after decades of evolution and the impact is infinite. It has become easy for fashion communication to provide the rapidly modernizing world with mass products more cheaply and quickly than when this works were done by hands. Labels are now able to connect and build lasting relationship with customers at the push of a button.
Fashion industry is one of the business sectors where frequent changes occur. To spread current changes among the mass people, fashion brands use media and advertise their target markets. It provides the customers with company updates and announcements about new fashion lines, events and promotions. Fashion business should concentrate on posting a myriad of contents to stay relevant to the customers. Brands put their clothing in magazines and consumers get ideas and inspiration about the new arriving through the pages. In fashion shows models wear the designed cloths done by named fashion designers and media covers the show on television so that people can watch. The runways of the big four ‘Paris, Milan, London and New work’ dominated the scene across the globe for many decades. Media eyes were always trained on the big four. Through the internet fashion can be expanded without a runway, expensive adds or an actual store. In the twenty first century the apparel industry has been marked as the retail market selling fashion online. Media has given the opportunity to general people to feel more connected with fashion world. It has a significant role in boosting the fashion industry.
Musharrat Tasnim Soumeen
Department of Textile Fashion and Design,
Bangladesh University of Textiles (BUTEX),
Batch :46
Id:2020-1-6-004
![GUCCI: A Luxurious Fashion Brand]()
by Purba | Oct 14, 2020 | Top fashion news |
What is Gucci?
Gucci is one of the most luxurious and fashionable brands. It is an Italian fashion brand which was established in 1921 by Guccio Gucci in Florence, Italy. Before all, Guccio Gucci was a porter at the Savoy hotel in London when he first became enomored with glazing suitcase for guests. At the beginning the brand produced leather goods, silk good, luggage, shoes and hand bags. Now its product lines include ready-to-wear, makeup, fragrances and home decoration.
Why is it called Gucci?
The GG stands for Guccio Gucci, the father of the company. The name Gucci comes from Guccio Gucci.
What is the meaning of Gucci?
Though Gucci comes from its founder’s name, its meaning is worldwide taken as ‘fancy, very fashionable.’
The history of Gucci
In 1938, three sons (Aldo, Vasco and Rodolfo) of Guccio Gucci joined the business. Guccio’s sons were tasked with expanding the brand’s presence, bringing Gucci to Rome and at last Milan. In 1950, Gucci experienced unbelievable success as a label of choice amongst rich travelers, actor or actress and other well-heeled customer, amazing designs. Guccio Gucci died in 1953. After that the business continued under the direction of his three sons, Aldo, Vasco and Rodolfo. When Rodolfo Gucci passed away in 1983, the control of this brand passed to his son, Maurizio. On this period, the brand experienced a lot of troubles. In 1993, the Gucci family was entirely ousted from the capital of the company. After that, the brand was revived with a provocative ‘Porno Chic‘ props which puts seduction at the centre. Gucci was acquired by the French conglomerate Pinault Printemps Redoute in 1999.
American designer Tom Ford was hired as a ready-to-wear designer in 1990. Four years later, he promoted to Creative Director. During that period, Ford was credited as being instrumental in helping to recover Gucci’s fame. In 2004, Tom Ford replaced by Frida Giannini and he presented his last collection with Gucci. Frida Giannini took control of both men’s and women’s ready-to-wear in 2006. During 2020s, Gucci became an iconic ‘Geek-Chic’ brand.
Alessandro Michele is the current creative designer for Gucci since 2015. Michele was responsible for a number of executive roles before taking on creative direction for Gucci. Marco Bizzari is CEO of Gucci since 2014. After few years, Gucci had achieved record sales under Michele’s leadership, fuelling an 11% boost in profits for the brand’s parent company. Now Gucci is owned by the French luxury group Kering. In 2019, Gucci operated 487 stores for 17,157 employees and expanded their brands all over the world. Recently, Michele declared in May 2020 that Gucci clasping seasonless fashion and leaving the structure of Fashion Week behind. It will also be cutting down on its shows, going from five to just two every year. And the brand’s high performance will be continued always.
Gucci’s logo
Gucci logo regarded as the most recognizable in terms of luxury branding. Aldo Gucci, son of the founder of Guccio Gucci, designed the Gucci logo for his father. The use of the two G’s is in reference to the initials of Guccio Gucci himself. It’s an artistic, significance and most memorable way to create the founder’s signification in a visually endless way.
GUCCI logo
Gucci brand is influencing world’s people day by day. Actor, singer, dancer, wealthy people, people who walked on the red carpet or who attending functions like to wear this brand dress, shoes, bag etc. Elizabeth Taylor were photographed carrying bamboo – handled Gucci bags and the Horsebit loafer in 1953. Few years later, Jacqueline Kennedy was spotted carrying a Gucci bag, the fashion house named it ‘ The Jackie ‘. Also Grace Kelly had an influence on Gucci’s designs as well. On that time, Gucci had stores in Tokyo, Hong Kong, New York and many other places. In 2019, Harry Styles attended Met Gala by wearing Gucci brand dress.
What is the Gucci font?
You may be curious if you love typography and wonder which font it is in every text you see, the font of GUCCI is Granjon.
Does Gucci have a slogan?
Unlike most brands, Gucci doesn’t have any particular slogan. They have simple phrases communicating with the themes of different ads though.
What is unique about Gucci?
Gucci has developed over the years as a sign of abundance representing the luxury and glamorous fashion house. Gucci has so many products such as hats, gloves, jewellery, watches, shoes, bags, dress, belt silks etc. Gucci designed dresses are so unique and stylish among othe brand dresses. This brand has their every seasonal dress collection. This company organizes fashion shows to show their design products to the buyers or public. They make shoes which are very comfortable. However, Gucci’s every product is so amazing and demanding that recently, they create a lot of profit by selling these things . According to me ,this brand is on top of the list. I like Gucci’s product so much.
HERE IS A QUOTE OF ALESSANDRO MICHELE, “THE WAY YOU DRESS IS REALLY THE WAY YOU FEEL, THE WAY YOU LIVE, WHAT YOU READ, YOUR CHOICES. THAT’S WHAT I WANT TO PUT INTO GUCCI.”
Why Is Gucci So Expensive?
The reasons are given below:
- Rich heritage and smart business strategy
- Global brand recognition
- Unique and well researched elements of design and clever marketing to stir consumer emotions
- Endorsement of royals, politicians, heads of state, movie stars, a history that confers the Italian label with a unique sense of prestige, status, and desirability.
- Celebrity endorsements
- Excellent and unquestionable quality of their products
Who designs for Gucci?
Alessandro Michele, the Creative Director of Gucci, is in the creative world of fashion design from 1994-present and serving Gucci.
Trending products of GUCCI
There are many products that Gucci has produced and won the heart of its customers. We are talking about some of the most trending products of Gucci here:
The Gucci belt
Gucci belt is so much iconic that you can visualize it even without seeing its photo. You have seen celebrities wearing the belt with pride. This is undoubtedly a unique and coveted piece of Gucci.
Gucci Belts for Women. Courtesy: FARFETCH
The Gucci silk scarf
Gucci GG Bee-print Silk Scarf. Source: Pinterest.
Interlocking G Horsebit silk scarf in ivory | Courtesy: GUCCI® US
Gucci silk scarves are classic products that has faced the examination of time.
The Horse-bit Loafers
This unique piece is a classic. Starting its journey in the 1950’s, it has seen many changes in the designer team but the original design has remained unchanged and the coveting from the customers is still the same.
Gucci’s Iconic Horsebit Loafer. Photo courtesy: GQ.
Sumaiya Ferdousi Arpa
Department of Textile Fashion and Design,
Bangladesh University of Textiles,
Batch: 45
ID: 2019-1-6-021
There are some German fashion brands which are timelessly rocking the fashion trends. Please click here to read about them.
You can also read one of our hit articles:
Louis Vuitton’s Bernard Arnault becomes the richest person in the world
