by Purba | Apr 4, 2024 | Uncategorized |
Modestwear is a growing section in the fashion industry and “Modestwear trends 2024” is one of the mostly sought search term of many fashionistas both for personal and business interests. To quench this thirst, WGSN is a one stop, exclusive and the most trusted source for knowing what’s coming in the fashion industry. But WGSN’s trends are subscription based and exclusive. To save you money and time of searching for trends here and there, Fashionnovation is presenting you some sneak picks from WGSN’s exclusive forecasts to action for the modest consumer across apparel and accessories. The trends are prepared by Laura Yiannakou, Sthandiwe Khumalo, Kim Cupido & Raeesa Brey for WGSN. Fashionnovation is proud to showcase their forecast trends on Modestwear 2024 by WGSN. Without further ado, let us dive in!
This trend report of Modestwear 2024 identifies design and buying priorities for modestwear for 2024, curating our existing forecasts to action for this consumer.
Opportunity: growth is forecast for the modest fashion market but consumer needs are evolving fast.
Key areas to optimise include:
- Everyday-wear suitable for Ramadan – the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection and community
- More flexible occasionwear
- Comfortable/performance-led vacationwear
Need to know: Modest fashion spend is forecast to reach $375bn by 2025 at a four-year CAGR of 6.1% according to the State of the Global Islamic Economy report 2022.
Event-driven purchasing: Apparel continues as a key spending area around Muslim calendar dates, with 77% of Asian and 64% of European respondents citing it as a spending priority during Ramadan in a TGM Research survey.
Modern travel needs: according to the Global Muslim Travel Index 2022 the three demographics driving the most growth in travel are women, Millennials and Gen Z. Expect demands to increase for modest travel and vacationwear. Prioritise lightweight, sun-protective and climate-adaptive performance.
Figure 2: Modestwear trends-2024. Source: WGSN.
@ranim.alrifai
@fashionwithfaith
@styledbyzubaidah
@ranim.alrifai
There are three action points for modestwear design priorities
- Invest in items with longevity, that can be worn for multiple end-uses
- Focus on smarter product phasing and cross-category merchandising over limited appeal capsules
- Invest to understand regional modestwear requirements
As we embrace Ramadan and the everyday hustle, it’s essential to think smart about our wardrobe choices, especially when it comes to modest wear. We’re looking for pieces that seamlessly transition from home to the office and then to Iftar gatherings, without compromising on style or comfort.
First things first, let’s talk about comfort casuals. Think practicality meets style. We’re talking about comfy, easy-to-layer pieces that can handle the demands of Ramadan. Look out for items like a versatile stealth wealth set, cozy pyjama-inspired outfits (#BoudoirDressing for the win!), breathable tunics, elevated hoodies, oversized tops, woven joggers, and leggings that feel like a second skin.
Now, onto footwear. With regular prayer calls, we need shoes that are not just comfortable but easy to slip on and off. Mary Janes, ballet flats, slides, and sneakers without laces are our go-tos.
For those days when we’re transitioning from the office to Iftar, we need pieces that can effortlessly switch gears. Lightweight trenches, soft blazers, dresses that double as tops, work-leisure dresses, boho blouses, classic shirts, maxi skirts, and cargo trousers are your office-to-Iftar essentials.
Accessories can take your outfit from ordinary to extraordinary. Think detachable corsages, statement chains, elegant brooches, customizable embellishments, eye-catching earrings, wristwear, belts that make a statement, and printed scarves that add a pop of color.
And let’s not forget about staying cool in the hustle and bustle of the day. Opt for fabrics like cotton, silk, linen, regenerated cellulosics, and high-tech synthetics that regulate temperature. Look for qualities like #Secondskin and #Bodywear for everyday comfort.
With these tips in mind, you’ll be Ramadan-ready and everyday chic, no matter where the day takes you!
Figure 3: Ramadan everyday modestwear. Source: WGSN.
Influences
Vela scarves, Inrea, Levi’s, ameenaroshae, Haya and I have some influencing styles to look for.
Eid al-Fitr and Eid al-Adha modestwear trends-2024
As we approach Eid al-Fitr and Eid al-Adha, there’s a noticeable shift towards more conscious and adaptable occasionwear. People are looking for outfits that not only celebrate the festivities but also align with ongoing trends towards casualization.
Figure 4: Eid-ul Fitr and Eid-ul adha trend 2024. Source: WGSN
It’s important to steer clear of creating tokenistic capsule collections. Instead, focus on re-commerce and modifying existing ranges to meet the evolving needs of the market. Hiring market experts with experience in modestwear design can offer invaluable insights into the specific requirements of this niche.
When it comes to design, consider scaling back on maximalist trims, prints, and embellishments. Instead, offer more versatile pieces that can be layered over or under other items, or easily elevated with the right accessories. Look out for key items like full skirts, maxi skirts, boho dresses, column dresses, #ElegantSimplicity dresses, fluid blouses, draped tops, ruffle-trimmed overcoats, and plissé top and trouser sets.
Market your collections by showcasing multiple ways to wear them. Consider creating #Layering tutorials demonstrating various outfit builds, and share Get Ready With Me (GRWM) reels to engage with your audience. Take inspiration from successful approaches like Twiice Boutique in Australia and collaborate with influencers to demonstrate styling opportunities. Additionally, tapping into insights from reports like the Gen Z: Muslim Digital Behaviours can provide further ideas for marketing strategies tailored to your target audience.
Eid al-Fitr and Eid al-Adha are occasions of joy and celebration, and with the right approach to occasionwear, you can ensure that everyone feels confident and stylish during these special times of the year.
Figure 5: Influences for Eid-al fitr and Eid-al adha. Source: WGSN.
Travel and resortwear modestwear trends-2024
Let’s make summer styling a breeze by crafting #TravelFriendly pieces that blend lightweight fabrics with modest silhouettes, ensuring comfort and breathability wherever your adventures take you.
In response to the growing trend of minimizing luggage, our focus is on cabin-bag-friendly clothing that’s both practical and stylish. We’re talking about fuss-free, interchangeable vacation wear that’s light on weight and space. Think crease-free, modular, and packable garments that are perfect for wearing both on the journey and at the destination. Look out for essentials like lightweight cargo trousers, versatile packable travel sets, beach-to-business shirts, #SummerSensuality dresses, resort maxis, and city-to-beach trousers.
Figure 6: Modestwear prevails in travel and resortwear too. Source: WGSN.
Investing in good-coverage lightweight fabrics is key. Not only do they provide the necessary level of skin coverage for modesty and sun protection, but they also offer comfort in rising global temperatures. We’re prioritizing climate-adaptive styles and cooling fibers, especially in active, swim, and cover-up pieces that excel in both fashion and performance. Keep an eye out for protective sun tops, layering tanks, and rash suits to stay cool and protected under the sun.
With these #TravelFriendly summer pieces in your wardrobe, you can jet off to your favorite destinations with ease, knowing you’re prepared for any adventure that comes your way.
Influences for travel and resortwear trend 2024
Figure 7: Influences for travel and resortwear trend 2024.
Conclusion
As we wrap up this dive into the world of modestwear trends for 2024, it’s clear that the fashion landscape is evolving to meet the diverse needs of consumers. With Ramadan everyday wear, Eid al-Fitr and Eid al-Adha occasionwear, and travel-friendly resortwear in focus, there’s a wealth of options catering to various occasions and preferences.
The forecasted growth in the modest fashion market presents exciting opportunities for designers and brands alike. By embracing longevity in design, smarter product phasing, and a deep understanding of regional requirements, we can ensure that modestwear continues to thrive and evolve alongside shifting consumer demands.
From comfortable casuals to adaptable occasionwear and travel-friendly pieces, the key lies in versatility, comfort, and style. By staying attuned to these trends and influences, we can navigate the fashion landscape with confidence and creativity.
Whether it’s celebrating Ramadan, dressing up for Eid festivities, or jetting off to sunny destinations, there’s something for everyone in the world of modest fashion. So here’s to embracing diversity, creativity, and inclusivity in our wardrobes, and to a stylish and chic 2024 ahead!
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by Purba | Mar 21, 2024 | Academic |
Khadi is a versatile fabric which is hand spun and hand woven, capitally made with cotton but it can be also made with silk or wool. Since Khadi is not industrially manufactured just like other textiles, it is economical as it does not rely on electronic units and also environment friendly. The fabric is comfortable, lightly harsh and it gives cool feel in summer and warm in winter.
Khadi has a history in India, opposing British rule which was encouraged by Mahatma Gandhi during the Indian dependence movement. It was then used to boycott British goods and to empower the rural India . To bring it in the front, the government set up Khadi and Village Industries Commission to promote Khadi production in India . It was quite hard to acknowledge khadi to everyone as it was no longer to be traced. Later a dynamic change was recognized as khadi was economial than the others. The journey of khadi in Bangladesh was started in 1921 when Gandhi went to Chandina upazila ,located in Comilla. Hence many weaving centre were developed in Mainamati, Muradnagar etc. Khadi cottage ,Khadi house , Khadi Aarong etc. are some products of Comilla nowadays.
Khadi fabric can be of different types, such as: cotton khadi, silk khadi , lilen khadi, khadi silk cotton etc. Shirts, sarees, shawl, towel, bed sheet etc are made by Khadi fabric.
Khadi fabric. Photo courtesy: Author
Being a handspun material it has some problems such as lack of modern technologies, material crisis, lack of proper guidance or lack of proper marketing but having these obstacles it is still competing because of the development of culture, tradition, contribution to national economy and remembrance the rich history of it.
With the global change of marketing a new dimension has added to the Khadi products as it’s sustainable and a local product, designers are choosing it and making wonderful designs out of it. Earlier khadi was dyed in earthy tones but now muted tones are also used like brown, greens etc. in producing khadi fabric. It’s getting versatile day by day.
Recently The Fashion Design Counsil of Bangladesh (FDCB) had organized a khadi fest where an exhibition and fashion show was held on January 2024. The show represented a runway where the renowned Bangladeshi designers exerted their latest designs with the novelty of khadi.
Khadi is a sustainable, ecofriendly traditional garment which speaks the story of India’s freedom. Khadi has always been a part of our Bangali tradition also. It might be the future fabric renowned all over the world.
You can also read our articles on Muslin, silk, Nakshi Katha and Bengal motifs.
Reference :
- Textile Learner
- Textile Today
- Wikipedia
- Hindustan Times
Author:
Soumeen Tasnim
Department of Textile Fashion and Design (DoTFD)
Bangladesh University of Textiles (BUTEX)
by Purba | Mar 6, 2024 | Top Trends |
Statista estimates that there are about 1.3 billion carats of diamonds in the world’s reserves. However, with the advent of lab-grown diamonds, you no longer need to fret over these supplies depleting.
This cut of diamonds has been all the rage recently, particularly for wedding bands. But what does the future hold for these man-made marvels? That’s what this article is about.
Lab-Grown Diamonds – What Are They?
The combination of carbon atoms with heat and pressure occurs naturally beneath the surface of the earth, resulting in diamonds. The use of high temperatures on a carbon sheet has even made it possible to cultivate them in a controlled environment.
A CVD diamond and an HPHT lab diamond are the two end results you can expect. These diamonds are of higher grade than genuine ones, yet they are considerably more affordable.
Recently, lab grown engagement rings have been all the rage. Their long-lasting quality, ethical production, and eco-friendliness make them a favorite among millennials and famous people.
Lab-Grown Diamond Rings – A Glance Into the Future
Because of the limitless variety of forms and colors available, lab-grown diamond rings are my style of choice.
It is reasonable to assume that lab-generated diamonds have a promising future, given the present demand. Regarding the same, here are the thoughts of several experts.
The predicted yearly growth rate for lab-grown diamonds is 22%. Technological progress is the primary driver of this expansion, as it improves production economics and drives down prices.
Lab-created diamond sales have exploded in the last 18 months, increasing eightfold. This has led to discussions over whether lab-grown diamonds may eventually replace mined diamonds or remain a supplementary choice.
Tiffany & Co. and other big jewelry merchants are embracing this new trend in the diamond industry. The industry has finally caught on to the growing desire for lab-grown diamonds, as this shows.
For What Reasons Lab Grown Diamond Rings Will Be Popular in the Future?
Here are a few key points that explain the current and future demand for lab-produced diamond rings.
– They won’t break the bank.
The price of lab-grown diamonds is significantly lower than that of mined diamonds. Producing these rings under controlled conditions allows for greater efficiency and cheaper prices.
– You can find these rings in a wide variety.
Customers have more options because these diamonds are readily available in a wide range of sizes and shapes. Additionally, you may find them in a variety of colors.
– They are the jewels that millennials choose.
Because of the ethical and environmental benefits, most millennials favor lab-grown diamond rings. The absence of mining means that these stones do not cause any damage to the environment or add to pollution. Rather, they contribute to the preservation of nature.
– Such diamonds have the backing of famous people.
Many celebrities are taking a stand for sustainability. These gems have the support and investment of famous people like Penelope Cruz and Leonardo DiCaprio.
– Diamonds form naturally over a long period of time.
The formation of a diamond requires billions of years. And right now, they’re running low since demand is skyrocketing. Because of this, antique diamond rings can fetch a pretty penny. In contrast, lab-grown diamonds are a breeze to make.
Conclusion
Due to three key reasons—affordability, diversity, and sustainability—many individuals now like purchasing lab grown diamonds, particularly for engagement rings. This proves without a doubt that the future holds even more appeal for these rings.
by Purba | Jan 16, 2024 | Top Trends |
The allure of a saree transcends time and fashion trends, making it a timeless and quintessential choice for women, especially when it comes to party wear. The versatility of a party wear saree for women allows for various styling options, ensuring you can stand out at any event. Here are five elegant ways to style your party, wear saree and make a lasting impression.
Classic Elegance with a Full-sleeved Blouse:
- Embrace timeless sophistication by pairing your
Original Banarasi Silk Sarees with a full-sleeved blouse. This style not only adds a touch of modesty but also exudes an air of grace and refinement. Opt for rich fabrics like silk or velvet for the blouse, and complement it with intricate embroidery or embellishments to enhance the overall appeal. It can be a great choice for attending wedding events.
Contemporary Chic with a Belted Saree:
- Give your party wear saree a modern twist by adding a stylish belt. A well-chosen belt not only accentuates your waist but also adds a contemporary touch to the traditional ensemble. Experiment with metallic or embellished belts to match the occasion and saree design. This style is perfect for those who want to fuse tradition with a hint of contemporary flair.
Dramatic Drapes for a Statement Look:
- Elevate your party wear saree style by experimenting with different draping techniques. Instead of the conventional drape, try a lehenga-style or a mermaid drape to create a unique and eye-catching silhouette. Dramatic drapes not only add a modern edge to your saree but also allow you to showcase the intricate details of the pallu and border in a distinctive manner.
Layered Magic with a Cape or Jacket:
- Add a layer of sophistication to your party wear saree by incorporating a matching cape or jacket. This not only provides an extra layer for warmth but also enhances the overall aesthetic. Choose a sheer or embroidered cape for a touch of glamour, or opt for a contrasting jacket to create a bold and stylish statement. This layering technique adds depth and dimension to your party look.
Accessorize with Panache:
- Accessories play a crucial role in completing your party wear saree look. Elevate your ensemble with statement jewelry such as chandelier earrings, a maang tikka, or a bold cocktail ring. Consider a stylish clutch or potli bag to complement the saree’s color palette. The right pair of heels can add the finishing touch, making you feel confident and ready to own the party.
Let’s delve into the crucial role that party wear sarees play in elevating one’s style and leaving a lasting impact at gatherings.
Cultural Grace Meets Contemporary Style:
- Party wear sarees effortlessly blend cultural grace with contemporary style. These ensembles come in a myriad of designs, fabrics, and embellishments, allowing women to express their individuality while honoring tradition. The amalgamation of traditional craftsmanship and modern design ensures that party wear sarees are always in vogue, making them a reliable choice for any celebration.
Versatility for Various Occasions:
- One of the key reasons party wear sarees are indispensable for events is their unparalleled versatility. Whether it’s a wedding reception, a festive celebration, or a formal party, the party wear saree can be adapted to suit the occasion. The wide range of fabrics, colors, and embellishments available makes it easy for women to find the perfect saree that aligns with the mood and theme of the event.
Expression of Personal Style:
- A party wear saree is a canvas for personal expression. Women can experiment with different draping styles, blouse designs, and accessories to create a look that reflects their personality and style preferences. The saree’s adaptability allows for a myriad of styling possibilities, ensuring that each wearer can make a unique statement at any gathering.
Symbol of Elegance and Sophistication:
- Party wear sarees are synonymous with elegance and sophistication. The inherent grace of the drape, coupled with the luxurious fabrics and intricate embellishments, makes it a go-to choice for those who want to exude a refined and polished look at parties. The saree’s timeless appeal ensures that it remains a symbol of sophistication, transcending fleeting fashion trends.
Attention-Grabbing Ensemble:
- In a sea of contemporary Western outfits, a beautifully draped party wear saree becomes an attention-grabbing ensemble. Its distinctiveness stands out, capturing the gaze of onlookers and making a strong style statement. The saree’s ability to turn heads and spark conversations adds to its crucial role in the party fashion landscape.
Conclusion:
Party wear sarees offer a canvas for creativity, allowing you to express your personal style while embracing tradition. Whether you prefer a classic, elegant look or a more contemporary and edgy vibe, these five styling options provide inspiration to help you stand out at any event. Remember, the key is to feel comfortable and confident in your chosen style, allowing you to celebrate the beauty of the saree with panache. Chinaya Banaras crafts enchanting party wear sarees, blending traditional Banarasi artistry with modern allure.
If you’re interested in saree, you’d love to read our article about Contemporary Twist to Traditional Indian Wear: Fusion Fashion for All
You’d also love to read our article on 10 Hottest Lehengas for Women Trends for 2023-24
Also, read our latest article on Men’s Elegance Unveiled: London Fashion Week S/S 24 Blends Modern Romance and Soft Grunge Trends
Feel free to write to us at fashionnovationfd@gmail.com
by Purba | Dec 28, 2023 | Academic, Top fashion news, Top Trends |
WGSN strategists, the vanguards of fashion foresight, have bestowed upon us a lexicon of trends that promise to redefine the landscape of men’s fashion for Spring/Summer 2024. These trends, encapsulated by hashtags such as #BlackWithBlack, #RelaxedSuiting, #WideLegTrouser, #CargoPocket, #SkirtsForAnyBody, #GenderInclusive, #PainterlyPatterns, #LowKeyLuxury, and #DystopianFutures, #ModernRomantic offer a glimpse into the diverse and innovative directions the industry is taking.
Top hashtags used by WGSN strategist’s S/S 24:
1. #GenderInclusive:
Holzweiler embodying a distinct trend of #GenderInclusive at London Fashion Week.
Beyond a hashtag, #GenderInclusive stands as a manifesto. It represents a transformative movement within the fashion landscape, urging an industry-wide shift towards breaking free from rigid gender norms and embracing diversity in all its forms.
2. #PainterlyPatterns:
Edward Crutchley showcasing vivid strokes focusing on #PainterlyPatterns trend at London Fashion Week.
Art meets fashion with #PainterlyPatterns. This trend introduces a riot of colors and brushstroke-inspired patterns, creating garments that double as wearable masterpieces. It’s an ode to individuality and creativity, a celebration of fashion as an art form.
3. #ModernRomantic:
Simone Rocha unveiling #ModernRomantic sensibility at London Fashion Week.
Amidst the trends, #ModernRomantic adds a touch of nostalgia and emotion. It intertwines classic romantic elements with modern aesthetics, offering garments that tell a story, that evoke feelings.
4. #SkirtsForAnyBody:
KWK by Kay Kwok highlighting #SkirtsForAnyBody trend, bucking conventional gender roles at London Fashion Week.
#SkirtsForAnyBody dismantles gender norms, paving the way for inclusivity in men’s fashion. This trend boldly blurs the lines, offering a versatile and inclusive choice that transcends traditional notions of what men “should” wear.
5. #RelaxedSuiting:
Enters the era of ease and elegance with #RelaxedSuiting. Tailoring takes on a laid-back persona, redefining the conventional notion of formal attire. Comfort intertwines with sophistication, reflecting the contemporary desire for versatile, boundary-defying fashion.
Danshan highlighting ghostly illusion prints that bring a refreshing twist.
6. #WideLegTrouser:
A visual ode to comfort and style, #WideLegTrouser asserts its dominance. This trend champions a silhouette that is both on-trend and comfortable, addressing the evolving preferences of the modern man who seeks to make a statement without compromising comfort.
Masha Popova displaying #WideLegTrouser trend, a gesture of style and comfort at London Fashion Week.
7. #CargoPocket:
Utility takes centre stage with #CargoPocket, signalling a return to functionality in fashion. Cargo pockets become a design element, adding a touch of practicality and aesthetics. It’s fashion meeting function in a harmonious collaboration.
Mowalola presenting #CargoPocket trend at London Fashion Week.
8. #BlackWithBlack:
In the realm of #BlackWithBlack, the eternal allure of black takes centre stage. This trend, far from being monotonous, celebrates the versatility of black as a foundation for sophistication, providing a canvas for both classic and avant-garde expressions.
A shadowy and evocative palette was represented by Natasha Zinko at London Fashion Week.
9. #DystopianFutures:
In the world of #DystopianFutures, fashion embraces influence from a future tinged with uncertainty. Avant-garde designs and unconventional aesthetics emerge, challenging conventional norms and reflecting a fascination with the unknown.
3D textures with elements inspired by #DystopianFutures, creating garments that offer a glimpse into a futuristic and tactile realm at London Fashion Week.
10. #LowKeyLuxury:
Understated lavishness takes the stage with #LowKeyLuxury. The trend favors refinement over vivacity, emphasizing quality and craftsmanship. It’s a nod to a new era where luxury whispers rather than shouts, showcasing sophistication in subtlety.
In the context of these trends, the impact of Modern Romance and Soft Grunge is evident. Modern Romance brings a sense of nostalgia and emotional depth, while Soft Grunge adds an edgy and rebellious touch. Together, they create a fashion landscape that is diverse, inclusive, and unapologetically expressive of individual style.
In parallel, the theme of redefining masculinity weaves through these trends, challenging preconceived notions and stereotypes. The inclusivity of #GenderInclusive and the exploration of softer elements in fashion contribute to a broader conversation about what it means to be masculine in the
contemporary world. The dichotomy of strength and vulnerability, tradition and rebellion, becomes a central theme, reflecting a cultural shift towards embracing the multifaceted nature of masculinity.
In essence, London Fashion Week Men’s S/S 24 unfolds as a canvas of diverse expressions, where each hashtag tells a story, and collectively, they paint a vivid picture of a fashion landscape that is inclusive, expressive, and unafraid to challenge conventions.
Reference: WGSN’s exclusive trend report titled “London Fashion Week: Men’s Need-to-Know S/S 24”.
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Author:
Ripa Sunjida
Department of Textile Fashion and Design (DoTFD)
Bangladesh University of Textiles (BUTEX)
Editor’s note on the author: Ripa is a smart, hardworking girl who is creative and perceptive. She writes very well and her iteration of WGSN’s trends is a living proof of the statement. She is currently writing on different exclusive trends defined by WGSN and sharing them with everyone by Fashionnovation blogs in an easy and accessible way for all. We wish that she becomes a world-class trend analyst and writer in future.
You can send us your articles at fashionnovationfd@gmail.com
