Fast Fashion

What is fast fashion?

Fast fashion is a type of fashion which is cheap and trendy clothing and where the samples ideas are gathered from the catwalk or celebrity culture and are turned into garments. So we can say that fast fashion has 3 components from the consumers perspective. It’s cheap, trendy and disposable. So it makes clothes affordable to people.

History of fast fashion

But there is a history behind this phenomenon of fast fashion. Until the mid-twentieth century the fashion industry worked for four seasons in a year. The designers predicted that what would be the choice of customers and relying on this they would work many months in advance. But this method changed drastically in the 1960s and 1970s. During this time, the young generation started to create new ideas using cheap material and this also created new trends. Although most fashion brands tried a lot to get any idea of keeping up with the increasing demand for affordable clothes, but still there was not a fishy distinction between the high-end and high street fashion. Then finally in the late 1990s and early 2000s, fast fashion became a booming industry in America with people enthusiastically partaking in consumerism.

Fashion in the 21st Century

Popular fast fashion brands

There are some popular fashion brands that helped fast fashion to start and still they are related to this and also adding many new brands. Such as Zara, Asos.com, Inditex, Fashion nova, C&A, H&M, Boohoo, Forever21, New Look etc.

In this world, everything has some merits and demerits. Fast fashion is not out of this matter too.

Benefits of fast fashion

The benefits of fast fashion are clear. It’s inexpensive clothing.bIn response to the latest trend it is produced to mass market retailers. It also helps to try different styles and trends in a short  time without having  much change in budget.

Disadvantages of fast fashion

There are some disadvantages too. It’s unsustainable. Most of the time the focus lies on imitation of original products. Thus it misleads the customers. Again use of cheap, toxic textile dyes has become a cause of pollution of clean water globally after agriculture.

Fast fashion and Bangladesh

There is a close relation between fast fashion and Bangladesh. Fast fashion retailers cannot easily own the factories that supply them with their wares. Alternatively, a huge part of garment and footwear orders are outsourced to suppliers in emerging markets like Bangladesh, where overhead is cheap and the cost of human labor is cheaper.

Fast fashion as career

The fact about fast fashion as career can be said that the jobs fast fashion creates are not good enough. Because deaths and injuries are common in our industry, from the infamous Rana Plaza factory collapse to the lesser known but constant truck accidents which injure, kill, and hurt garment makers on their way.

But over the past few years, fast fashion has established itself in an extremely hot segment and become a source to help some clothing companies to increase and be stable on their economic growth.

The merits and demerits of fast fashion is a matter of a never ending argument. So we need to find a way to balance between fast fashion and sustainable fashion.

Nahema Haque Khushi                                                                                 

Department of Textile Fashion and Design,

Bangladesh University of Textiles,
Id: 2020-1-6-002

Read our well researched case study on fast fashion vs slow fashion!

Fast Fashion Vs Slow Fashion: A Case Study

 

A Fresher’s Thoughts on the Department of Textile Fashion and Design

My name is Md. Asaduzzaman Ovi. I am a student of the Department of Textile Fashion and Design of Bangladesh University of Textiles (BUTEX). I am in the junior most batch of this university.

First of all, I couldn’t imagine that I would study about textiles. At that time I had no idea about textiles. But during the admission test I got some idea about textile engineering from some older brothers and sisters..BUTEXian brothers used to come to Udvash coaching centre to take classes. Then I learned some more information about Bangladesh University of Textiles (BUTEX). There are 10 departments in total. Our Textile Fashion and Design department has 40 seets. Then I picked up BUTEX’s admission form. BUTEX’s older brother helped me a lot, when I took the BUTEX admission test exam. Also they helped a lot the day when I went to the campus to get admitted. Then I got into this Textile Fashion and Design department .Ever since then I have been interested in fashion.

Thoughts, fantasies, dreams bloomed about this Textile Fashion and Design since that day. Then I joined some older brothers and sisters of BUTEX on facebook. They are very helpful. They gave me a lot of information about fashion and textiles. They give ideas about the courses of BUTEX. But before the class started on our campus, the Corona pandemic stroke. Even then the BUTEX authority announced us an online orientation and they did it. From then our online class started. Our teachers are taking their classes in a very beautiful way. Textile fashion and design is not just about fashion. Everything related to the ancillary engineering topics are taught here. And many people think of fashion as just a department related to clothes. Fashion is a subject that is related to our daily lives. What should I do to make this world a better place with the choice of materials for manufacturing my clothes, what kind of clothes should I wear, what kind of food should I eat, what kind of phone should I use, these are a kind of fashion. These are the ones that provide beauty through design. But fashion and design are more used with clothes.

Md. Asaduzzaman Ovi                                                                                    Department of Textile Fashion and Design,                                                                  Bangladesh University of Textiles,
TFD-46

Creativity in Fashion Design

Creativity in Fashion Design

Creativity in fashion is inexorably intertwined. Fashion is a style accepted by a certain population at a certain time. Creativity is something which enables one to create something new. So, the root of fashion which is style needs that essence of human being which creates and that is creativity. So, the relationship between fashion and creativity is, creativity is a part and parcel and the very essence of fashion for which. In this article, we will talk about:

  • The Essence of Creative Expression in Fashion
  • What is creativity and how does it immerse in fashion design?
  • What is Fashion?
  • The Intersection of Technology and Creativity
  • Bridging Sustainability and Creativity
  • Embracing Diversity and Inclusivity
  • The Power of Collaboration
  • Diversity and Inclusivity as a Catalyst for Creativity
  • Relationship Between Creativity & Fashion Design
  • Source of creativity in fashion
  • How to sharpen one’s creativity in fashion to ace in the fashion world

The Essence of Creative Expression in Fashion

Creativity in fashion transcends beyond the mere act of wearing clothes. It serves as a language of self-expression where designers articulate narratives through textures, colors, cuts, and silhouettes. From the avant-garde creations of Alexander McQueen to the boundary-pushing designs of Iris van Herpen, innovative approaches to fashion redefine conventional norms and set new trends.

Alexander McQueen's Avant-garde Fashion

Alexander McQueen’s Avant-garde Fashion. Photo courtesy: Medium.

Iris van Herpen's boundary-pushing creation.

Iris van Herpen’s boundary-pushing creation. Photo courtesy: Iris van Herpen.

What is creativity and how does it immerse in fashion design?

What is Creativity?

Creativity can be seen as something where a new idea is formed and where some old ideas are modified in a new way and which gives us a new look. Creativity in Fashion design is the relationship between creativity and fashion.

A creative man can never lag. He/she always thinks something new which is different from other imagination Creativity is characterized by the ability to find hidden patterns, which is different from other imagination.

Fashionnovation's members are always creative

Creativity in fashion design. Creativity is characterized by the ability to find a hidden pattern, which introduces new ways to the world. Courtesy: Unsplash

Creativity is characterized by the ability to find a hidden pattern, which introduces new ways to the world. But the first and foremost thing of creativity is not only about thinking, it’s also about producing. There is a saying “If u have ideas but don’t act on them you are imaginative but not creative.” For example, a creative person can go creative even with artistic neon light displays. He can customize the alluring neon light displays with his own creative taste and creatr crazy creative displays for himself and others visiting his room. This is one of the most automatic forms of creativity that people are showing nowadays.

What is Fashion?

Fashion is mainly an expression of uniqueness and aestheticism in clothing, footwear, lifestyle, makeup, hairstyle, and body proportion.

In another way, it can be said that fashion is like a storyteller. It says that how a man is displaying himself.

Fashion shapes our society and creativity shapes fashion.

How Fashion Shapes Our Society. Fashion shapes our society and creativity shapes fashion.

Fashion is everywhere, every corner of a body, how one walks, how one sits, each and everything is included in fashion. The term fashion is related to style.

But one kind of fashion doesn’t stay forever, it changes from time to time. At a particular time, a group of people chooses a style collectively and it is known as a trend.

Actually, we can say that the world is all about fashion. The world always tries to represent herself in a new way and it is called fashion. So fashion lies everywhere, in every people, in every corner of this beautiful world.

Fashion’s Evolution: From Tradition to Avant-Garde

Fashion evolves, not just in style but also in the process of creation. From traditional handcrafted techniques to technological marvels like 3D printing, the industry continually embraces innovation. The fusion of tradition with technology marks a pivotal shift in how designers approach their craft.

The Intersection of Technology and Creativity

Advancements in technology have opened doors to new dimensions of creativity in fashion. Designers now harness the power of AI, virtual reality, and augmented reality to not just design but also to redefine the consumer experience. From creating digital fashion collections to enhancing the shopping experience through AR try-ons, technology becomes the paintbrush for these modern-day artists.

Bridging Sustainability and Creativity in Fashion

The call for sustainability has brought about a revolution in the way fashion creativity is perceived. Designers are exploring eco-friendly materials, upcycling, and zero-waste production techniques. Innovations such as using pineapple or mushroom leather and recycled fabrics are revolutionizing the industry, proving that creativity isn’t just about aesthetics but also about responsible practices.

Iris van Herpen's 3D fashion creation. Here she has used 3D technology to unleash her creativity and bridge Creativity in Fashion

Creations by Dutch designer Iris Van Herpen during the Spring/Summer 2012 Haute Couture collection show in Paris. Photograph: AFP/Getty Images/Francois Guillot/Getty Images for IMG/Gareth Cattermole/Corbis/Britta Pedersen

Creativity in fashion has no bounds. Now designers are also using sustainable materials like cactus leather to incorporate in fashion.

Creativity in fashion has no bounds. Now designers are also using sustainable materials like cactus leather to incorporate in fashion.

Embracing Diversity and Inclusivity

Fashion’s creativity isn’t just about the designs; it’s also about the stories it tells. The industry is becoming more inclusive, embracing diversity in sizes, shapes, colors, and backgrounds. Brands are celebrating uniqueness, breaking stereotypes, and challenging societal norms, fostering a more creative and accepting environment.

The Power of Collaboration

Collaboration stands as a pillar of creativity in the fashion industry. Designers team up with artists, musicians, and even scientists to create something beyond the conventional. These partnerships foster an environment where the amalgamation of various art forms results in creations that transcend boundaries and set new trends.

anne of austria dolce gabbana

Portrait of Anne of Austria by Peter Paul Rubens, 1621-25, via Rijksmuseum, Amsterdam; with Model Lucette van Beek on Dolce & Gabbana runway, Fall 2012, photographed by Vittorio Zunino Celotto, via Getty Images

 

Vincent Vangogg's The Starry Night inspired dress. An example of an art inspired fashion design, creativity in fashion has no limits.

Vincent Vangogh’s The Starry Night inspired dress. An example of an art inspired fashion design, creativity in fashion has no limits. Photo courtesy: Freepik

Diversity and Inclusivity as a Catalyst for Creativity in Fashion

Fashion is evolving to embrace diversity and inclusivity, celebrating uniqueness in all its forms. Brands are breaking stereotypes, challenging societal norms, and fostering a creative and accepting environment. The industry’s pivot towards representation and inclusivity inspires new narratives and designs.

Relationship Between Creativity & Fashion Design

Creativity in fashion design is a must. People who are in fashion need to be mostly visual types of persons, and also better need to remember visual information in relation to any other form.

Creativity in visual arts is a visual type. It is therefore necessary to apply all the ideas and exercises to encourage creativity visually. There is a famous sentence -“Fashion is like a barrel that is constantly turning”.

It is necessary to approach the problem from a completely new side and creativity directed towards innovation. the complexity of it.

Fashion is all about creativity The more and more person’s work is unique and creative, the more the work will be highlighted. Every buyer wants unique collections and those unique collections come from creative minds.

Everybody thinks that creativity is something that comes by birth. But this not true. The more you will practice, the more you will learn.

Practice makes a man perfect. Here just a wish for change is needed, nothing more than that. The more you will practice the more, the work will be perfect. Another thing is an inspiration, which is most important for a creative mind, man learns by seeing newer things.

Our mind can be inspired by nature, flower, sea, building, or anything. We just need a fresh mind to make it work and he/she must be punctual.

The sources for creativity in fashion can be listed below:

  • Art and Culture
  • Nature and Environment
  • History and Heritage
  • Technology and Innovation
  • Social and Political Movements
  • Collaboration and Cross-Disciplinary Interactions
  • Individual Expression and Personal Style
  • Fashion Education and Research
  • Runway Shows and Fashion Events
  • Consumer Behavior and Feedback

You can see the creativity of our members where they have done some mind blowing fashion illustrations.

You can see more creative task of our members here.

You can also watch a Fashionnovation video where you can get a glimpse of the creative tasks done by our members.

Conclusion

The satisfaction of needs is the main wish of mankind. Fashion designers are tasked to facilitate meeting the needs in the textile field in quest of satisfaction of that task and it is needed to apply and strive innovation.

Name: Rabeya Begum Mishu                                                                         

Department of Textile Fashion and Design,

Bangladesh University of Textiles,
Id:2020-1-6-034

You can also read another of our premium article on the 21st century fashion. 

Illuminating Spaces: The Intersection of Fashion and Interior Design

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All about Modest Fashion

All about Modest Fashion

The image is to depict modest fashion

A woman in modest outfit. Courtesy: Photo by RODNAE Productions from Pexels

Modest fashion? From Jakarta to Dubai, London & soon even Miami, runways around the world are showcasing higher neckline, longer hemline, longer sleeves and looser cuts. This is Modest fashion!

The term modest fashion refers to a fashion trend of wearing less skin revealing clothes with stylish design. Although the exact interpretation of modesty varies across culture, religion and country. Beyond the various thoughts all agree on the idea that modest fashion is mainly focused on introducing the trend fashionably with the requirement of their faith, personal comfort and choice.

Origin of Modest fashion

Modest fashion can be seen throughout many different time, periods & culture. Although Abrahamic religions have more influence in modest lifestyle. Many Christian, Jewish, and Muslim women practice the veiling of their head, with Christian women wearing a head covering, Jewish women wearing a tichel, and Muslim women wearing a hijab.

However historically it can be connected with medieval clothing. Besides Robes, shawls and intricate Kaftans of 14th century Ottomans and Farthingale skirts of Elizabethan England could be considered modest.

Market of Modest Fashion

Having rich history behind modest fashion is now endorsed by global fashion brands and retailers, and was set to become a $450 billion industry. However, in 2018 modest fashion was considered as a $250 billion industry. According to Pinterest UK, modest fashion searcher increased 500% in 2019. More designers are restoring to longer and more flowy designs. The industry was expected to increase by 51% by 2019. According to the Global Islamic Economy Report, the Muslim fashion spent alone in the UK is estimated to reach £226 billion by 2020. Names like Dolce & Gabbana, H&M, Uniqlo have also entered modest fashion segments. Other brands, including DKNY, Tommy Hilfiger, Oscar de la Renta, Monique Lhuillier, Zara and Mango, have produced special collections for the Ramadan holiday.

Fashion Week/ Fashion Show based on Modest theme

A lot of fashion shows have been organized based on modest fashion theme. Muslim cities like Jakarta, Dubai & Istanbul have already organized fashion week successfully. Middle east country like Saudi Arabia, Qatar, Israel, Palestine, UAE, Turkey and African countries like Morocco, Algeria etc. are coming forward in support of modest fashion. Western fashion cities are also approaching with this theme. In February 2017, London hosted its first-ever Modest Fashion Week, featuring more than 40 labels showcasing styles that ranged from maxi dresses to hijabs. Israeli fashion company Modli which has mainly US based market also featured modest fashion items.

In 2018, the Islamic Fashion & Design Council (IFDC) has partnered with Milan Fashion Week (MFW) to host a modest fashion party. Miami fashion week based on modest fashion was also about to be hosted in 2020 but due to Covid19 pandemic they expect to reschedule it in 2021.


Contradiction & Misconception about Modest Fashion

For many people, Modesty is a modern taboo. It is the object of ridicule and scorn. Some believes Modesty inhibits freedom and it is the product of centuries of “Patriarchy”. Although the most important part of this development is that modest clothes are worn outside of a religious context. It depends fully on the consumer how they are accepting modest fashion. Most of the modest fashion are designed for both religious and non-religious consumers.

Once you put aside the misconception that modest fashion is only tied to religious and religo-ethnic desires, many of the fashion experts recommend quick to stress that covering up doesn’t have to equate to looking boring or avoiding trends. Currently many scholars are working and studying with this growing phenomenon such as British professor Reina Lewis from London College of Fashion.

The need for Security

Another theme found in the new modest fashion trend is the need for security. One of the primary functions of clothing is physical protection from the elements. However, clothing’s most significant purpose is more protection of a person’s dignity and privacy which inspires one’s spirituality. In an increasingly polarized and uncertain world, many women claim a need for extra “armor” to protect them from the unforeseeable.

The situation of the #MeToo movement has also materialized insecurity between the sexes. This rising tension is redefining relationships and social conventions.

Modesty Wear for Men

Hijab lines created by luxury brands such as Dolce & Gabbana and frequent shows in places such as London, Dubai and Paris, modest fashion is being bigger than ever for the ladies.

However, men have not been forgotten when it comes to trend-led modest fashion. In 2018 London Modest fashion week clothing targeted towards modesty wear for men. Hooded jubbah, denim khandoura, shemaghs, modest prayer hats and swanky sandals displayed on the center stage to an expectant crowd of media, bloggers and fashionistas. Alia Khan, the chairwoman of the Dubai-based Islamic Fashion and Design Council (IFDC) said: “The opportunity is in studying this area and catering sincerely to it. I predict this is the next area of growth we will all be hearing a lot more about.”

What’s Next?: Trend of modest fashion

The next stage for modest fashion lies in diversity: The diversity of men & women who are choosing to dress this way, as well as an expansion of designers, influencers and platforms that this department will seep into. It is expected that major retailers will collaborate with modest designers and more modest fashion events that live offline and empower women in person. Experts believe it will continue to grow naturally, as it caters to a particular person, not a culture or a religion.

Source: (Wikipedia, Forbes, Who What Wear, Arabian Business, TRT world, Khaleej Times, Miami Fashion week, IFDC)

If you are interested to know the modestwear trends of 2024, you can go here and read our exclusive article!

The trend report is taken from WGSN, so get a sneakpeak asap!

Shariful Islam Akash
Department of Textile Fashion and Design (TFD)

Bangladesh University of Textiles (BUTEX)

Batch:45

A Mysterious Painter: Leonardo

In this world, a lot of genius artists have come, a lot have achieved fame and reputation. When we talk about fashion, and art can be a subject included there. Fashion includes every trending thing, every aspect valued by mass people. If we go into history, we will find out ancient clothing via artworks, like Vincent Van Gog’s own portrait or ‘Salvator Mundi’ by Leonardo. It’s a matter of fact that some of the artworks represented the mindset of painter and creator, their design, and their aspect of clothing. To know more about the trending life of then, we need to know about the artworks and artists, their inspiration, their aspirations. Let’s begin the journey with Leonardo da Vinci, a mystery of all time.

Leonardo di ser Piero da Vinci-this breathtaking name is shortly known as Leonardo da Vinci, a mystery for all time in the history of art! Whenever you say the name Leonardo, you get a face in your imagination, a man with a long crooked nose as the headmaster of Hogwarts, long hair and beard like Rabindranath Tagore, wearing a cap over his head!

That’s what Google shows us, little do we know his secrets that he hid well his nature, the brilliance of his mind! What we get to know is a little portion of his work (fewer than 25 artworks have survived)  from his notebooks. People are always trying to dig up this brilliant person’s life, wanting to know more about the secret massages he left behind in his works. His motives have been the holy grail for the person who is looking at the artworks of Leonardo for the first time. Work represents the master, a secret represents a brilliant mind.

If you want to read another one of our uncommon article about Chemistry and fashion, you can go here!

Although we are not going to discuss the mystery, we will be talking about his early life, his family, his early training, and his companions.

Leonardo was born from a reputed family’s son and a peasant. His full name has a meaning. It means Leonardo the son of ser Piero from the city of Vinci. A name revealing the identity of his father. His father had 6 wives and 12 children born from the 5th and the 6th mistresses. Leonardo had a very distant relation with his siblings because of the age gap. He was the eldest of all.

He had received an informal education in Latin, Geometry, and Mathematics. He has recorded some events from his childhood in his notebooks, about a kite being an omen for his writing, terrified and curious about cave while exploring the mountain and the observation of water, writing and crossing out the river. His early life has significantly caught the eyes of historians. The fruit reveals the tree, but here the fruit and tree were so mysterious that the historians tried to look back at his roots, still, they found a little information about his keen eyes and observation power. His notebooks revealed his vast interest in anatomy, cartography, painting, paleontology, etc. He revealed a few when he was alive. The story of his early life bears a great deal of historical guess.

At the age of 14, he was brought at Florence where his nature turned to bloom day by day. He was appointed as a Garzone (studio boy) in the workshop of Verrocchio, the leading painter, and sculptor of his lifetime. At the age of 17, he became an apprentice of Verrocchio sharing the studio with some other apprentices who became renowned artists of their time later like Botticelli, Perugino, Ghirlandaio, Lorenzo di Cardi. He had command over theoretical and technical skills like drafting, metallurgy, metalworking, chemistry, leatherworking, mechanics and woodwork, drawing, painting, sculpting, and modeling because he immersed himself in diverse training. His training paid off and he had created a world of science with the help of crafts. His odd thoughts with the touch of art became the science of these days. It’s still unknown if he had put all his efforts to learn those skills but it is said that he had a gifted intelligence as well as a thrust for the unknown. As a result, we see a lot of architecture drawing in his notebooks. His painting structure was so much different than other artists of his time.

It is said that once Leonardo worked with Verrocchio in ‘The baptism of Christ’. It is said that Leonardo’s painting was way superior to his master and Verrocchio put down his brush, he never created an artwork again. Though it is an apocryphal story later when the parts drawn by Leonardo were examined, a new brush stroke pattern with a new color mixture was found. This proved his genuine talent in the field of artworks. He probably had worked as a model for his master as some artworks were drawn by his master had similar figures and the structure of his body was similar to them. His first artwork was made of pen and ink drawing in 1473 about the Arno valley which was cited as the first pure landscape in occident.

According to Vasari, young Leonardo was the first to suggest the Arno river as a navigable channel between Florence and Pisa!

Throughout history, Leonardo has been named as the prime example of the Renaissance, a man of universal Genius of all time. His unquenchable curiosity and inventive imagination have made him one of a kind. His approaches were very futuristic for his time. Many historians are still searching for the hidden motives of Leonardo throughout his very few leftover artworks. The journey is compared with the Holy grail quest, a quest for the light of truth!

Sabiha Moon Taha                                                    Department of Textile Fashion and Design,          Bangladesh University of Textiles,
TFD-45

You can also read another of our premium article on Fashion in the 21st century here!

And if you want to read another one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!