![Artientifique, World’s First Initiative of Upcycling Cosmetics to Save the World]()
by Purba | Mar 29, 2021 | Shout out |
In the journey of sustainability, Fashionnovation found a lot of like-minded and environmental friendly companies like Artientifique, a company that upcycles expired cosmetics and creates value added products. Reportedly, this is the first initiative in the world that utilized cosmetics for value added paintings. Fashionnovation communicated with the person behind this initiative and in this special article, brings the driving force behind her step to make the world a better place.
In this article, we will hear the story directly from the person behind ‘Artientifique’.
The background:
Once upon a time, a young girl was sitting at her dressing table and wondering what happens to the unwanted stock of expired makeup products, where does it go? There must be some stories that we don’t know, and she was firm to discover those.
The school girl started piling makeup from her peers, teachers and started creating wonderful paintings out of it. After years of practice and continuous improvement, she took her works live on social media. Do you know who is this girl? She is Aisha Javid Ali Mir, an Indian living in Madina city, Kingdom of Saudi Arabia, well-known for her passion for space science and sustainable school projects.
Aisha Mir with her collected raw materials that she will use for her amazing paintings.
Sustainable Innovation, which helps us revive our nature’s beauty and perform our duty as a responsible global citizen. This would be a guilt-free investment in the art sector which would redefine our mindset towards environment-friendly products and encourage us to recognize them as our top priority.
Aisha creates exclusive paintings by upcycling old and expired cosmetics, this is her effort to save our home planet earth from marine biodiversity degradation. This initiative’s name is Artientifique, the name she signs her paintings with on the frames. Aisha says
“It basically means a person who practices art and science simultaneously, as I’m solving a scientist’s challenge in an artistic way, so I name myself an Artientifique.”
Painting done by Aisha Mir using expired makeup products. Photo courtesy: Aisha Mir, Artientifique.
What motivates you?
When I first started painting using old and expired cosmetics, I had one goal which is I want to see my planet full of life once again, fascinating and beautiful as if it got a makeover! I was the first artist globally to take cosmetic waste sticky, melting, and dry products from people and recreate them in an eco-friendly way to create paintings. The process and the cause were my crucial motivators that gave me momentum to continue and work harder to prevent more cosmetics from reaching the landfills.
What is your aim?
My aim through Artientifique is to showcase how beautiful and durable upcycled art can be, I want to redefine our mindset towards sustainable art, I want to show that they are way different than the conventional ideas of recycling.
How do you prepare such lovely works?
A lot of preventive measures while working with discarded cosmetics are required. I wear gloves, cover my nose if required, making sure no waste residues are left. Every cosmetic container like bottle or tube or palette needs to be cleaned first before upcycling the material inside it so that it becomes germ-free and safe to use.
I have separate dedicated tools which are not mixed with other regular tools, for extracting the material, designing motives, creating new textures, intensifying the color, and improving their durability. While working with one or two products, you may not feel the need to do all these, after all, it is your own makeup and you know its condition. But when I work in my art studio, I have to handle kilos of cosmetics, literally big boxes full of oozing foundation, and leaking nail paint, broken shadow palettes, and dry kohl. But when these products are given a new life as an exclusive painting to adorn our walls, they again demonstrate us that beauty is everywhere, we just need to search for it and value its presence.
Any food for thought for the readers?
I would like to end this with a food for thought. Please ponder on this question- while we are so concerned about what we put on our faces, shouldn’t we also think once what are we putting on our home planet’s surface?
You can reach out Aisha Mir at artientifique@gmail.com or follow her on Instagram: @artientifique_official and her website: https://www.artientifique.org.
If you have any initiative like Aisha Mir or have to say something to the world, feel free to contact us and get featured in Fashionnovation! oUR EMAIL ADDRESS: FASHIONNOVATIONFD@GMAIL.COM
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http://localhost/fashion/fashion-from-waste-or-the-rise-of-phoenix/
by Purba | Mar 29, 2021 | Top Trends |
Virtual fashion models and influencers have very real impact on fashion industry. Munich-based designer and ingenious director Joerg Zuber is behind one of the internet’s most important virtual personas: Noonoouri.
The virtual fashion model has become a big player among the style world, closing in on 3 lakhs Instagram followers. This has already worked with major brands like Dior, Versace and Swarovski.
Noonoouri is alleged to be 19 years old young girl living in Paris. Her Instagram posts typically feature product placement. These kind of posts have received nearly ten thousand likes. Sometimes, she seems in pictures or videos of notable humans from the fashion industry.
Some interesting facts about virtual fashion models:
- Each still image that gets denote takes about 3 days to make.
- To seek out the proper idea, obtaining her rendered within the pose in 3D in virtual fashion model software.
- Tailors making the clothes to her body then compositing the entire.
- Animations will take between 2 and 6 weeks.
Such idea was developed by Zuber and his creative agency, controlled substance result, about seven years ago. When failing to secure any funding from investors, Zuber launched Noonoouri himself in late 2017. Noonoouri is considered one of the first virtual influencers to create it huge, though Miquela Sousa, with her 1.6 million Instagram followers, is usually attributable with spawning the genre.
Virtual influencers charm to brands for several reasons, beside their quality with younger demographics, and unit of measurement thought of a more cost-effective and safer marketing chance than operational with humans.
Like Miquela, Noonoouri has characteristics of a true fashion model. Creating Noonoouri, Zuber wished to have something that’s utterly completely different from a true human, which suggests that she extremely is initially sight recognizable as a personality, not a person’s being. Zuber developed her as a global citizen who is able to attach societies, folks and even countries, along with her open and fearless mind.
Noonoouri proves that virtual influencers don’t need to be one hundred percent life-like to be effective, and should alleviate a number of the moral considerations that keep company with blurring the road between reality and virtual reality.
Gulshan Ara Tasnim
Department of Textile Fashion and Design, Bangladesh University of Textiles, Batch-46
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by Purba | Dec 18, 2020 | Shout out |
Paola De Giovanni is one of our most creative friends in Fashionnovation. It’s an honour to introduce you with this beautiful mind and her beautiful works. She’s from the UK and currently she is obsessed with tremendous artworks. Paola’s mixed media artwork and photographic work focus on the strengths of simple things often overlooked in today’s fast-paced society. She uses her camera to document and preserve dramatic light, timeless beauty and fleeting moments of perfection, both in an urban environment and in nature. Paola specialises in architectural details, flower photography with a twist and environmental portraiture.
Paola’s photographs and marbling artworks are available as limited editions of matt prints, in various formats and they all have a Certificate of Authenticity, each artwork is printed on matt Hahnemuhle paper, and archival inks to guarantee colour fastness.
Paola taught herself marbling during lockdown and she describes this ancient art technique as: “Painting on water, a mesmerising art technique that has endless potential to create unique and stunning surface patterns design for many product categories. Once the art print is dry, I scan it and on Photoshop I put in repeat patterns to create a seamless and symmetrical design. I often overlap my flower photography or abstract paintings with the marbling print to obtain an even more unique artwork. My marbling designs lend themselves very well to be printed on organic cotton, velvet and are special home accessories to treasure and to give all year round.”
Paola’s marbling art is distinctive because of its unique patterns, timeless design statements that add a stylish pop of colour to any lounge, bedroom, study, conservatory and garden benches, (cotton cushions only).
Available in the following fabrics:
Organic cotton Half Panama, weight 309 gsm
Soft Velvet (polyester), weight 265 gsm
Paola’s cushions can be printed by using either reactive printing, where the ink is infused into fabric and bursts with colour, or pigment printing, a mellow tone where the print sits on top of the fabric like glue. In either cases the overall design and colours are impactful and long lasting and she collaborates with a digital printer in the UK who uses the latest printing techniques to be as eco-friendly as possible and reduce carbon footprint to an absolute minimum.
Paola also works on commissions and bespoke orders. She’s always very happy to answer questions from people interested in learning more about her products, collections and creative process.
Her contact details:
Email: paola_degio@yahoo.co.uk
https://www.instagram.com/meanmagenta_photography
https://www.facebook.com/meanmagenta.photography
https://www.linkedin.com/in/paola-de-giovanni
by Purba | Dec 14, 2020 | Fashion and sustainability |
Cactus leather- a strange name if you hear it for the first time as we all are habituated with animal leather. Astonishing to hear or not, this cactus leather is going to save one billion animals killed for fashion as an alternative to animal leather. What a boon for the animal lovers! If you want to know how cactus leather is going to save the animals, this article is for you!
Cactus Leather- why is it needed?
Leather is one of the most known material to the common people. It is part of a booming $80 billion industry. But leathers are much problematic because of using animal products & harmful chemicals with it.
And if we come to the fashion industry, then we can easily notice that the fashion industry is the 2nd largest polluter in the world! And leather is a staple in the fashion industry.
Additionally, a quote can be included- “The global leather industry kills more than a billion animals for their skin & hides”-PETA (People for the Ethical Treatment of Animals).
Again, to get leathers from animals, the treatment process involves tonnes of chemicals. This process is not only harmful for the environment but also creates non biodegradable leather products. Almost in most of the industries, leather comes from a cow & the cow has to drink up to 1800 gallons/yr.
The story doesn’t end here! In the tanning process of leather, it needs more water. Overall, this process creates 100,000,000 tons of wastes in the fashion industry. So, these kinds of problems should be maneuvered sincerely. And it’s a matter of great success that it’s not a problem moreover. Because two entrepreneurs from Mexico named Adrián López Velarde and Marte Cázarez have invented the method of metamorphosing Cactus into vegan leathers which was named “DESSERTO”.
These two people achieved this result after much brainstorming, mental stress & physical efforts. And it is marvelous & can be said that it has been designed to bring a change in the world of leather.
Cactus is available everywhere in Mexico & it is eco-friendly. Desserto is made from cacti grown in the Mexican state of the Zacatecas.
How Desserto made cactus leather?
Someone may ask in this process much cactus is needed. Then it may be harmful for the plants.You may ask to have an alternative process for saving animals, won’t the process be harmful to the plants? Then friends, relax! Cutting cactus is just like a haircut.
Process:
At first, they select mature leaves of cactus without embezzlement of the cactus plant & do a new harvest every 6 to 8 months. After cutting mature leaves for 3 days they dry them under the sun to achieve the perfect humidity level as per need.
Then organic raw materials are needed. After drying, organic raw materials are processed & mixed with some non-toxic chemicals which are eco-friendly to the environment. Then it is shaped into any texture & different colored leathers can be gotten. In this process, no pesticides or herbicides are used. Another matter of pleasure that in this process, irrigation is not needed as the cacti grow perfectly as per need with rain water and earth minerals are easily found in the area.
Now, a question can be asked that can we use anything else alternative to cactus for bringing a change in the world of leather. Then the below points are the answers of your curious question peeking in your mind.
Benefits of Using Cactus to Produce Vegan Leathers:
- This vegan leathers aims to create a sustainable & cruelty free environment.
2. Can save the world from the dangerous toxic chemicals which are harmful to both the animals & all over human beings.
3. These types of leathers absorb Carbon-di-oxide which is a great sign of saving the world from global warming & thus it can be said this process is a current need of today!!
4. It’s breathable, flexible & comfortable to the skin.
5. It doesn’t stain, works up to 10 years.
6. The cacti leather is partially biodegradable.
7. During the manufacturing process less cows as well as animals are harmed.
8. Cactus has rugged & thick skin which makes the desired texture to forge animal leather.
9. Cactus doesn’t need water to grow up which is much beneficial especially in deserts.
10. Billions of animals killed for fashion can be saved through this process.
11. This leather is durable, high quality, soft & organic!
12. In this process, it doesn’t contain any plastic which is a good sign for the environment.
13. Cactus leather’s price is much less than animal leathers. And with it you can make cactus leather shoes, cactus leather bags, wallets, belts, jackets, etc.
So, the benefits are many & it should be grabbed as soon as possible. Moreover this cacti leather can be used like regular leathers.This desserto can also be used to make accessories, clothing, furniture, and even car interiors.
Additional information on Desserto, the cactus leather innovators!
Consulting services
Desserto is providing consulting services to brands addressing design, applications, and sustainability along their value chain.
Desserto gives keynote speeches
Desserto provides speeches about their experience creating a successful brand encircling Cactus Leather and having a positive impact in the fashion industry as a disruptive sustainable innovation force.
Desserto provides student services
As an extended courtesy to support young talents, upon limited project submissions per month, Desserto provides:
- Access to their standard material selection with no minimums.
- 1 swatch-book per request which is free of charge. Only courier fee will apply.
- They provide additional support.
- All the supports can be accessed only with valid student ID
Conclusion:
Desserto has attracted everyone’s eyes in International Leather Fair Lineapelle 2019 in Milan, Italy. If Desserto’s cactus leather making process and the sustainable products can be used broadly, we can hope to have a sustainable environment & can live peacefully and sustainably.
Nashita Ahmed
Dept.Environmental Science & Engineering,
Bangladesh University of Textiles
Id:2020-1-10-041
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by Purba | Oct 14, 2020 | Top fashion news |
How did fashion get mass acceptance? If you think about it deeply, you are bound to get numerous answers. But the most prominent answer that will peep in our mind is media. Magazine, newspapers, websites, blogs, social media platforms, television and books are the sections of media. Media enabled consumers to have much more interaction with the fashion world. Designers, trendsetters, editors influence and are influenced by media. We know that fashion made its debut before media-at least as we comprehend the term ‘media’ now. So at first it’s important to know what the word ‘ fashion’ actually means. Today most of the people regard fashion as those attitude and style of dress that are popular within specified time frames and adopted by the masses. Famous fashion designer Coco Chanel quote about fashion and that is,
“Dress shabbily and they remember the dress;
Dress impeccably and they remember the woman”
Fashion influences our life style. It doesn’t influence not only because it allows ous to dress fashionably but also gives comfort and protection, conceal nudity and express modesty.
Most of the time people follow the famous fashion designers, fashion weeks or the trends going on and the best way to know about this things is media. The word ‘media’ comes from the latin, meaning ‘middle layer’. Media works like a middleman that serves ‘to bring together’. In fashion, media is a rising segment of the fashion industry. It creates content that impresses consumer’s behaviour and desire through print journalism, television, social media. Fashion magazines had long been leaders in fashion journalism but now in the modern time fashion media is expending and establishing itself as the new leader. Media has brought about new channels to advertise fashion houses to reach their target markets. Although the marketing strategies and tactics have changed but the target of marketing fashion remains the same and that is to attract and hold customers. The relationship between fashion and media has come to exist after decades of evolution and the impact is infinite. It has become easy for fashion communication to provide the rapidly modernizing world with mass products more cheaply and quickly than when this works were done by hands. Labels are now able to connect and build lasting relationship with customers at the push of a button.
Fashion industry is one of the business sectors where frequent changes occur. To spread current changes among the mass people, fashion brands use media and advertise their target markets. It provides the customers with company updates and announcements about new fashion lines, events and promotions. Fashion business should concentrate on posting a myriad of contents to stay relevant to the customers. Brands put their clothing in magazines and consumers get ideas and inspiration about the new arriving through the pages. In fashion shows models wear the designed cloths done by named fashion designers and media covers the show on television so that people can watch. The runways of the big four ‘Paris, Milan, London and New work’ dominated the scene across the globe for many decades. Media eyes were always trained on the big four. Through the internet fashion can be expanded without a runway, expensive adds or an actual store. In the twenty first century the apparel industry has been marked as the retail market selling fashion online. Media has given the opportunity to general people to feel more connected with fashion world. It has a significant role in boosting the fashion industry.
Musharrat Tasnim Soumeen
Department of Textile Fashion and Design,
Bangladesh University of Textiles (BUTEX),
Batch :46
Id:2020-1-6-004
