Creativity in Fashion Design

September 27, 2020 | Academic

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Creativity in fashion is inexorably intertwined. Fashion is a style accepted by a certain population at a certain time. Creativity is something which enables one to create something new. So, the root of fashion which is style needs that essence of human being which creates and that is creativity. So, the relationship between fashion and creativity is, creativity is a part and parcel and the very essence of fashion for which. In this article, we will talk about:

  • The Essence of Creative Expression in Fashion
  • What is creativity and how does it immerse in fashion design?
  • What is Fashion?
  • The Intersection of Technology and Creativity
  • Bridging Sustainability and Creativity
  • Embracing Diversity and Inclusivity
  • The Power of Collaboration
  • Diversity and Inclusivity as a Catalyst for Creativity
  • Relationship Between Creativity & Fashion Design
  • Source of creativity in fashion
  • How to sharpen one’s creativity in fashion to ace in the fashion world

The Essence of Creative Expression in Fashion

Creativity in fashion transcends beyond the mere act of wearing clothes. It serves as a language of self-expression where designers articulate narratives through textures, colors, cuts, and silhouettes. From the avant-garde creations of Alexander McQueen to the boundary-pushing designs of Iris van Herpen, innovative approaches to fashion redefine conventional norms and set new trends.

Alexander McQueen's Avant-garde Fashion

Alexander McQueen’s Avant-garde Fashion. Photo courtesy: Medium.

Iris van Herpen's boundary-pushing creation.

Iris van Herpen’s boundary-pushing creation. Photo courtesy: Iris van Herpen.

What is creativity and how does it immerse in fashion design?

What is Creativity?

Creativity can be seen as something where a new idea is formed and where some old ideas are modified in a new way and which gives us a new look. Creativity in Fashion design is the relationship between creativity and fashion.

A creative man can never lag. He/she always thinks something new which is different from other imagination Creativity is characterized by the ability to find hidden patterns, which is different from other imagination.

Fashionnovation's members are always creative

Creativity in fashion design. Creativity is characterized by the ability to find a hidden pattern, which introduces new ways to the world. Courtesy: Unsplash

Creativity is characterized by the ability to find a hidden pattern, which introduces new ways to the world. But the first and foremost thing of creativity is not only about thinking, it’s also about producing. There is a saying “If u have ideas but don’t act on them you are imaginative but not creative.”

What is Fashion?

Fashion is mainly an expression of uniqueness and aestheticism in clothing, footwear, lifestyle, makeup, hairstyle, and body proportion.

In another way, it can be said that fashion is like a storyteller. It says that how a man is displaying himself.

Fashion shapes our society and creativity shapes fashion.

How Fashion Shapes Our Society. Fashion shapes our society and creativity shapes fashion.

Fashion is everywhere, every corner of a body, how one walks, how one sits, each and everything is included in fashion. The term fashion is related to style.

But one kind of fashion doesn’t stay forever, it changes from time to time. At a particular time, a group of people chooses a style collectively and it is known as a trend.

Actually, we can say that the world is all about fashion. The world always tries to represent herself in a new way and it is called fashion. So fashion lies everywhere, in every people, in every corner of this beautiful world.

Fashion’s Evolution: From Tradition to Avant-Garde

Fashion evolves, not just in style but also in the process of creation. From traditional handcrafted techniques to technological marvels like 3D printing, the industry continually embraces innovation. The fusion of tradition with technology marks a pivotal shift in how designers approach their craft.

The Intersection of Technology and Creativity

Advancements in technology have opened doors to new dimensions of creativity in fashion. Designers now harness the power of AI, virtual reality, and augmented reality to not just design but also to redefine the consumer experience. From creating digital fashion collections to enhancing the shopping experience through AR try-ons, technology becomes the paintbrush for these modern-day artists.

Bridging Sustainability and Creativity in Fashion

The call for sustainability has brought about a revolution in the way fashion creativity is perceived. Designers are exploring eco-friendly materials, upcycling, and zero-waste production techniques. Innovations such as using pineapple or mushroom leather and recycled fabrics are revolutionizing the industry, proving that creativity isn’t just about aesthetics but also about responsible practices.

Iris van Herpen's 3D fashion creation. Here she has used 3D technology to unleash her creativity and bridge Creativity in Fashion

Creations by Dutch designer Iris Van Herpen during the Spring/Summer 2012 Haute Couture collection show in Paris. Photograph: AFP/Getty Images/Francois Guillot/Getty Images for IMG/Gareth Cattermole/Corbis/Britta Pedersen

Creativity in fashion has no bounds. Now designers are also using sustainable materials like cactus leather to incorporate in fashion.

Creativity in fashion has no bounds. Now designers are also using sustainable materials like cactus leather to incorporate in fashion.

Embracing Diversity and Inclusivity

Fashion’s creativity isn’t just about the designs; it’s also about the stories it tells. The industry is becoming more inclusive, embracing diversity in sizes, shapes, colors, and backgrounds. Brands are celebrating uniqueness, breaking stereotypes, and challenging societal norms, fostering a more creative and accepting environment.

The Power of Collaboration

Collaboration stands as a pillar of creativity in the fashion industry. Designers team up with artists, musicians, and even scientists to create something beyond the conventional. These partnerships foster an environment where the amalgamation of various art forms results in creations that transcend boundaries and set new trends.

anne of austria dolce gabbana

Portrait of Anne of Austria by Peter Paul Rubens, 1621-25, via Rijksmuseum, Amsterdam; with Model Lucette van Beek on Dolce & Gabbana runway, Fall 2012, photographed by Vittorio Zunino Celotto, via Getty Images

 

Vincent Vangogg's The Starry Night inspired dress. An example of an art inspired fashion design, creativity in fashion has no limits.

Vincent Vangogh’s The Starry Night inspired dress. An example of an art inspired fashion design, creativity in fashion has no limits. Photo courtesy: Freepik

Diversity and Inclusivity as a Catalyst for Creativity in Fashion

Fashion is evolving to embrace diversity and inclusivity, celebrating uniqueness in all its forms. Brands are breaking stereotypes, challenging societal norms, and fostering a creative and accepting environment. The industry’s pivot towards representation and inclusivity inspires new narratives and designs.

Relationship Between Creativity & Fashion Design

Creativity in fashion design is a must. People who are in fashion need to be mostly visual types of persons, and also better need to remember visual information in relation to any other form.

Creativity in visual arts is a visual type. It is therefore necessary to apply all the ideas and exercises to encourage creativity visually. There is a famous sentence -“Fashion is like a barrel that is constantly turning”.

It is necessary to approach the problem from a completely new side and creativity directed towards innovation. the complexity of it.

Fashion is all about creativity The more and more person’s work is unique and creative, the more the work will be highlighted. Every buyer wants unique collections and those unique collections come from creative minds.

Everybody thinks that creativity is something that comes by birth. But this not true. The more you will practice, the more you will learn.

Practice makes a man perfect. Here just a wish for change is needed, nothing more than that. The more you will practice the more, the work will be perfect. Another thing is an inspiration, which is most important for a creative mind, man learns by seeing newer things.

Our mind can be inspired by nature, flower, sea, building, or anything. We just need a fresh mind to make it work and he/she must be punctual.

The sources for creativity in fashion can be listed below:

  • Art and Culture
  • Nature and Environment
  • History and Heritage
  • Technology and Innovation
  • Social and Political Movements
  • Collaboration and Cross-Disciplinary Interactions
  • Individual Expression and Personal Style
  • Fashion Education and Research
  • Runway Shows and Fashion Events
  • Consumer Behavior and Feedback

You can see the creativity of our members where they have done some mind blowing fashion illustrations.

You can see more creative task of our members here.

You can also watch a Fashionnovation video where you can get a glimpse of the creative tasks done by our members.

Conclusion

The satisfaction of needs is the main wish of mankind. Fashion designers are tasked to facilitate meeting the needs in the textile field in quest of satisfaction of that task and it is needed to apply and strive innovation.

Name: Rabeya Begum Mishu                                                                         

Department of Textile Fashion and Design,

Bangladesh University of Textiles,
Id:2020-1-6-034

You can also read another of our premium article on the 21st century fashion. 

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1 Comment

  1. Rumaisa sadia

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