WGSN strategists, the vanguards of fashion foresight, have bestowed upon us a lexicon of trends that promise to redefine the landscape of men’s fashion for Spring/Summer 2024. These trends, encapsulated by hashtags such as #BlackWithBlack, #RelaxedSuiting, #WideLegTrouser, #CargoPocket, #SkirtsForAnyBody, #GenderInclusive, #PainterlyPatterns, #LowKeyLuxury, and #DystopianFutures, #ModernRomantic offer a glimpse into the diverse and innovative directions the industry is taking.
Top hashtags used by WGSN strategist’s S/S 24:
1. #GenderInclusive:
Holzweiler embodying a distinct trend of #GenderInclusive at London Fashion Week.
Beyond a hashtag, #GenderInclusive stands as a manifesto. It represents a transformative movement within the fashion landscape, urging an industry-wide shift towards breaking free from rigid gender norms and embracing diversity in all its forms.
Edward Crutchley showcasing vivid strokes focusing on #PainterlyPatterns trend at London Fashion Week.
Art meets fashion with #PainterlyPatterns. This trend introduces a riot of colors and brushstroke-inspired patterns, creating garments that double as wearable masterpieces. It’s an ode to individuality and creativity, a celebration of fashion as an art form.
3. #ModernRomantic:
Simone Rocha unveiling #ModernRomantic sensibility at London Fashion Week.
Amidst the trends, #ModernRomantic adds a touch of nostalgia and emotion. It intertwines classic romantic elements with modern aesthetics, offering garments that tell a story, that evoke feelings.
4. #SkirtsForAnyBody:
KWK by Kay Kwok highlighting #SkirtsForAnyBody trend, bucking conventional gender roles at London Fashion Week.
#SkirtsForAnyBody dismantles gender norms, paving the way for inclusivity in men’s fashion. This trend boldly blurs the lines, offering a versatile and inclusive choice that transcends traditional notions of what men “should” wear.
5. #RelaxedSuiting:
Enters the era of ease and elegance with #RelaxedSuiting. Tailoring takes on a laid-back persona, redefining the conventional notion of formal attire. Comfort intertwines with sophistication, reflecting the contemporary desire for versatile, boundary-defying fashion.
Danshan highlighting ghostly illusion prints that bring a refreshing twist.
6. #WideLegTrouser:
A visual ode to comfort and style, #WideLegTrouser asserts its dominance. This trend champions a silhouette that is both on-trend and comfortable, addressing the evolving preferences of the modern man who seeks to make a statement without compromising comfort.
Masha Popova displaying #WideLegTrouser trend, a gesture of style and comfort at London Fashion Week.
7. #CargoPocket:
Utility takes centre stage with #CargoPocket, signalling a return to functionality in fashion. Cargo pockets become a design element, adding a touch of practicality and aesthetics. It’s fashion meeting function in a harmonious collaboration.
Mowalola presenting #CargoPocket trend at London Fashion Week.
8. #BlackWithBlack:
In the realm of #BlackWithBlack, the eternal allure of black takes centre stage. This trend, far from being monotonous, celebrates the versatility of black as a foundation for sophistication, providing a canvas for both classic and avant-garde expressions.
A shadowy and evocative palette was represented by Natasha Zinko at London Fashion Week.
9. #DystopianFutures:
In the world of #DystopianFutures, fashion embraces influence from a future tinged with uncertainty. Avant-garde designs and unconventional aesthetics emerge, challenging conventional norms and reflecting a fascination with the unknown.
3D textures with elements inspired by #DystopianFutures, creating garments that offer a glimpse into a futuristic and tactile realm at London Fashion Week.
10. #LowKeyLuxury:
Understated lavishness takes the stage with #LowKeyLuxury. The trend favors refinement over vivacity, emphasizing quality and craftsmanship. It’s a nod to a new era where luxury whispers rather than shouts, showcasing sophistication in subtlety.
In the context of these trends, the impact of Modern Romance and Soft Grunge is evident. Modern Romance brings a sense of nostalgia and emotional depth, while Soft Grunge adds an edgy and rebellious touch. Together, they create a fashion landscape that is diverse, inclusive, and unapologetically expressive of individual style.
In parallel, the theme of redefining masculinity weaves through these trends, challenging preconceived notions and stereotypes. The inclusivity of #GenderInclusive and the exploration of softer elements in fashion contribute to a broader conversation about what it means to be masculine in the
contemporary world. The dichotomy of strength and vulnerability, tradition and rebellion, becomes a central theme, reflecting a cultural shift towards embracing the multifaceted nature of masculinity.
In essence, London Fashion Week Men’s S/S 24 unfolds as a canvas of diverse expressions, where each hashtag tells a story, and collectively, they paint a vivid picture of a fashion landscape that is inclusive, expressive, and unafraid to challenge conventions.
Reference: WGSN’s exclusive trend report titled “London Fashion Week: Men’s Need-to-Know S/S 24”.
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Author:
Ripa Sunjida
Department of Textile Fashion and Design (DoTFD)
Bangladesh University of Textiles (BUTEX)
Editor’s note on the author: Ripa is a smart, hardworking girl who is creative and perceptive. She writes very well and her iteration of WGSN’s trends is a living proof of the statement. She is currently writing on different exclusive trends defined by WGSN and sharing them with everyone by Fashionnovation blogs in an easy and accessible way for all. We wish that she becomes a world-class trend analyst and writer in future.
You can send us your articles at fashionnovationfd@gmail.com
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