Modestwear Trends-2024 by WGSN

April 4, 2024 | Uncategorized

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Modestwear is a growing section in the fashion industry and “Modestwear trends 2024” is one of the mostly sought search term of many fashionistas both for personal and business interests. To quench this thirst, WGSN is a one stop, exclusive and the most trusted source for knowing what’s coming in the fashion industry. But WGSN’s trends are subscription based and exclusive. To save you money and time of searching for trends here and there, Fashionnovation is presenting you some sneak picks from WGSN’s exclusive forecasts to action for the modest consumer across apparel and accessories. The trends are prepared by Laura Yiannakou, Sthandiwe Khumalo, Kim Cupido & Raeesa Brey for WGSN. Fashionnovation is proud to showcase their forecast trends on Modestwear 2024 by WGSN. Without further ado, let us dive in!

This trend report of Modestwear 2024 identifies design and buying priorities for modestwear for 2024, curating our existing forecasts to action for this consumer.

Opportunity: growth is forecast for the modest fashion market but consumer needs are evolving fast.

Key areas to optimise include:

  • Everyday-wear suitable for Ramadan – the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection and community
  • More flexible occasionwear
  • Comfortable/performance-led vacationwear

Need to know: Modest fashion spend is forecast to reach $375bn by 2025 at a four-year CAGR of 6.1% according to the State of the Global Islamic Economy report 2022.

Event-driven purchasing: Apparel continues as a key spending area around Muslim calendar dates, with 77% of Asian and 64% of European respondents citing it as a spending priority during Ramadan in a TGM Research survey.

Modern travel needs: according to the Global Muslim Travel Index 2022 the three demographics driving the most growth in travel are women, Millennials and Gen Z. Expect demands to increase for modest travel and vacationwear. Prioritise lightweight, sun-protective and climate-adaptive performance.

Figure 2: Modestwear trends-2024. Source: WGSN.





There are three action points for modestwear design priorities

  • Invest in items with longevity, that can be worn for multiple end-uses
  • Focus on smarter product phasing and cross-category merchandising over limited appeal capsules
  • Invest to understand regional modestwear requirements

As we embrace Ramadan and the everyday hustle, it’s essential to think smart about our wardrobe choices, especially when it comes to modest wear. We’re looking for pieces that seamlessly transition from home to the office and then to Iftar gatherings, without compromising on style or comfort.

First things first, let’s talk about comfort casuals. Think practicality meets style. We’re talking about comfy, easy-to-layer pieces that can handle the demands of Ramadan. Look out for items like a versatile stealth wealth set, cozy pyjama-inspired outfits (#BoudoirDressing for the win!), breathable tunics, elevated hoodies, oversized tops, woven joggers, and leggings that feel like a second skin.

Now, onto footwear. With regular prayer calls, we need shoes that are not just comfortable but easy to slip on and off. Mary Janes, ballet flats, slides, and sneakers without laces are our go-tos.

For those days when we’re transitioning from the office to Iftar, we need pieces that can effortlessly switch gears. Lightweight trenches, soft blazers, dresses that double as tops, work-leisure dresses, boho blouses, classic shirts, maxi skirts, and cargo trousers are your office-to-Iftar essentials.

Accessories can take your outfit from ordinary to extraordinary. Think detachable corsages, statement chains, elegant brooches, customizable embellishments, eye-catching earrings, wristwear, belts that make a statement, and printed scarves that add a pop of color.

And let’s not forget about staying cool in the hustle and bustle of the day. Opt for fabrics like cotton, silk, linen, regenerated cellulosics, and high-tech synthetics that regulate temperature. Look for qualities like #Secondskin and #Bodywear for everyday comfort.

With these tips in mind, you’ll be Ramadan-ready and everyday chic, no matter where the day takes you!

Figure 3: Ramadan everyday modestwear. Source: WGSN.


Vela scarves, Inrea, Levi’s, ameenaroshae, Haya and I have some influencing styles to look for.

Eid al-Fitr and Eid al-Adha modestwear trends-2024

As we approach Eid al-Fitr and Eid al-Adha, there’s a noticeable shift towards more conscious and adaptable occasionwear. People are looking for outfits that not only celebrate the festivities but also align with ongoing trends towards casualization.

Figure 4: Eid-ul Fitr and Eid-ul adha trend 2024. Source: WGSN

It’s important to steer clear of creating tokenistic capsule collections. Instead, focus on re-commerce and modifying existing ranges to meet the evolving needs of the market. Hiring market experts with experience in modestwear design can offer invaluable insights into the specific requirements of this niche.

When it comes to design, consider scaling back on maximalist trims, prints, and embellishments. Instead, offer more versatile pieces that can be layered over or under other items, or easily elevated with the right accessories. Look out for key items like full skirts, maxi skirts, boho dresses, column dresses, #ElegantSimplicity dresses, fluid blouses, draped tops, ruffle-trimmed overcoats, and plissé top and trouser sets.

Market your collections by showcasing multiple ways to wear them. Consider creating #Layering tutorials demonstrating various outfit builds, and share Get Ready With Me (GRWM) reels to engage with your audience. Take inspiration from successful approaches like Twiice Boutique in Australia and collaborate with influencers to demonstrate styling opportunities. Additionally, tapping into insights from reports like the Gen Z: Muslim Digital Behaviours can provide further ideas for marketing strategies tailored to your target audience.

Eid al-Fitr and Eid al-Adha are occasions of joy and celebration, and with the right approach to occasionwear, you can ensure that everyone feels confident and stylish during these special times of the year.

Figure 5: Influences for Eid-al fitr and Eid-al adha. Source: WGSN.

Travel and resortwear modestwear trends-2024

Let’s make summer styling a breeze by crafting #TravelFriendly pieces that blend lightweight fabrics with modest silhouettes, ensuring comfort and breathability wherever your adventures take you.

In response to the growing trend of minimizing luggage, our focus is on cabin-bag-friendly clothing that’s both practical and stylish. We’re talking about fuss-free, interchangeable vacation wear that’s light on weight and space. Think crease-free, modular, and packable garments that are perfect for wearing both on the journey and at the destination. Look out for essentials like lightweight cargo trousers, versatile packable travel sets, beach-to-business shirts, #SummerSensuality dresses, resort maxis, and city-to-beach trousers.

Figure 6: Modestwear prevails in travel and resortwear too. Source: WGSN.

Investing in good-coverage lightweight fabrics is key. Not only do they provide the necessary level of skin coverage for modesty and sun protection, but they also offer comfort in rising global temperatures. We’re prioritizing climate-adaptive styles and cooling fibers, especially in active, swim, and cover-up pieces that excel in both fashion and performance. Keep an eye out for protective sun tops, layering tanks, and rash suits to stay cool and protected under the sun.

With these #TravelFriendly summer pieces in your wardrobe, you can jet off to your favorite destinations with ease, knowing you’re prepared for any adventure that comes your way.

Influences for travel and resortwear trend 2024

Figure 7: Influences for travel and resortwear trend 2024.


As we wrap up this dive into the world of modestwear trends for 2024, it’s clear that the fashion landscape is evolving to meet the diverse needs of consumers. With Ramadan everyday wear, Eid al-Fitr and Eid al-Adha occasionwear, and travel-friendly resortwear in focus, there’s a wealth of options catering to various occasions and preferences.

The forecasted growth in the modest fashion market presents exciting opportunities for designers and brands alike. By embracing longevity in design, smarter product phasing, and a deep understanding of regional requirements, we can ensure that modestwear continues to thrive and evolve alongside shifting consumer demands.

From comfortable casuals to adaptable occasionwear and travel-friendly pieces, the key lies in versatility, comfort, and style. By staying attuned to these trends and influences, we can navigate the fashion landscape with confidence and creativity.

Whether it’s celebrating Ramadan, dressing up for Eid festivities, or jetting off to sunny destinations, there’s something for everyone in the world of modest fashion. So here’s to embracing diversity, creativity, and inclusivity in our wardrobes, and to a stylish and chic 2024 ahead!

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