by Purba | May 27, 2022 | Academic |
The famous fashion shows are based on the upcoming trends. Likewise Spring Summer 2022 Fashion Trends or SS 22 Fashion Trends can be traced from following the fashion shows. Luckily, the fashion shows are captured and broadcasted in YouTube which we can analyze. Here we are analyzing five fashion brands and their fashion shows along with their YouTube video links. Let’s dive into the part of the fashion trends of 2022!
Balenciaga Spring-Summer 2022

Balenciaga Spring-Summer 2022
Balenciaga Spring Summer 2022 Full Womenswear digital Runway Fashion Show collection by Demna Gvasalia
It is undeniably enlivened by the grid, which has a palpable impact. It’s chock-full of significance: private enterprise, class, destitution, the Soviet system, the monetary situation, the oppressed world’s innovative spirit, mainstream society, observation… People are claiming that Gvesalia is charging people thousands of dollars for “appalling” clothing worn by needy people, and they are completely true. You could argue that this makes him an extortionist, but I think it’s kind of brilliant, pushing the style that ordinary people who don’t care about design wear to its limit and then chucking it back in front of you like this. It makes you realize that what was in waiting for you was all around you the entire time; it’s like an outlandish depiction of how the vastness of the universe works.Isabel Marant Spring-Summer 2022 Show.
Video link: https://www.youtube.com/watch?v=HYnyIEJpnwo
Chanel | Spring Summer 2022 | Full Show

Chanel _ Spring Summer 2022 _ Full Show
Chanel | Spring Summer 2022 by Virginie Viard | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – PFW/Paris Fashion Week) #Chanel #PFW #SS22
For a change, it’s wonderful to see PRETTY models on the runway, and as a result, this Chanel show is certainly one of the greatest of the season. The outfits, as well as the models, are stunning.
What a lovely assortment! Enchanting theme and feeling. In response to the comments regarding the models’ clumsiness, I received the distinct impression that they were coached to compete for the photographers’ attention (current cultural structures.) The beginning of the presentation is reminiscent of Victoria’s Secret. And if you pay attention to the music and the fact that the models’ egos were repeatedly ‘crushed’ by the next ‘lady up…’ The models grow more ‘dressed’ and’status professional’ as the presentation proceeds. By and by, with that astonishing silk assortment, the ladies had developed into a strong, reserved, certain, powers of nature. I say BRAVO!
Video link: https://www.youtube.com/watch?v=BLxM7yxo6Yk
The Dior Spring-Summer 2022 Show

The Dior Spring-Summer 2022 Show
Take your virtual front-row seat to discover the Dior Spring-Summer 2022 show by Maria Grazia Chiuri, being unveiled live from Paris. The prints were astounding!
I think the outfits were prepared for Jisoo to wear for her impending show. Albeit the outfits were basic and normal, the creation and idea were eminent! It shouts inventiveness out of Dior’s design style.
Video link: https://www.youtube.com/watch?v=fuwTQ2BCNOo
Versace Spring Summer 2022 | Fashion Show

The #VersaceSS22 collection is built from Versace’s iconic silk foulard.
“The foulard is an important part of Versace’s history and personality. It’s been used as a canvas for our signature prints and can be worn in a variety of ways, from knotted tops to headscarves to bag accessories, bringing Versace flare to any ensemble. The foulard has been a part of the brand since the beginning, but this season it’s flipped on its head: instead of being fluid and dreamy, the scarf is provocative, seductive, and tightly knotted.” Donatella Versace is an Italian fashion designer.
The scarf’s adaptability means it can be transformed into anything from billowing blouses to sultry, shrunken-fit gowns. The designs, when combined with iconographical prints, appear haphazard, unfinished, and unpolished. It’s as though the components have been pulled apart and then quickly reassembled.
The brand’s signature Safety Pins are used to hastily fasten slashes in the clothes. The Safety Pins have been updated in a variety of bright hues to serve as both a functional fastener and a dramatic adornment. Scarves encircle the torso and are punctuated by hardware that appears to be put at random. Sleek latex dresses, tops, and skirts in a striking color provide a textural variation.
The Versace foulard is distinguished by ornate prints. There’s a celebration of brand code La Greca this season, as well as new designs. Banquet Aftermath features dishes and cutlery from the Versace Home collection – the cutlery is also translated into knife and fork jewelry. Royal Rebellion features crowns and crests in bold colorways, and Banquet Aftermath features dishes and cutlery from the Versace Home collection – the cutlery is also translated into knife and fork jewelry. Versace’s take on spring blooms, Acid Bouquet, is unromantically unromantic in clashing acid tones.
Menswear is inspired by the foulard and features loose-fitting, printed silk garments. The silk shirt, which emerged from the patterned scarf, is a key component of Versace menswear. Form-fitting sportswear, skintight latex, and flirtatious handkerchief tops contrast with relaxed shirting and pajama ensembles. Yellow, orange, pink, and blue fluo tones are used to create sharp tailoring.
The La Medusa handbag line has been updated with new designs and colors, including a huge open tote and a drawstring-top bucket style, both with incorporated chain embellishments. The La Greca Signature Collection has also been updated with new hues. Scarves are draped from bags and fastened to handles, tying the accessories collection to the colorful foulard-inspired range.
Video link: https://www.youtube.com/watch?v=zsu2WRFaUoQ
GIVENCHY | Spring Summer 2022 RTW Show

Watch the Women’s and Men’s Spring Summer 2022 Collection show by Matthew M. Williams.
Creative Director: Matthew M. Williams
Music: Young Thug
Sound curator: Surkin
Set Design: Villa Eugenie
Styling: Panos Yiapanis
Casting: Piergiorgio Del Moro & Samuel Ellis Scheinman
Make Up: Lucia Pieroni
Hair: Duffy
Manucure: Anatole Rainey
Artist: © Josh SmithCourtesy of the artist and David Zwirner
Introduction Film by:
Director: Jasmine Loignon
DOP: Benoit Soler
Choreography: Kevin Bago
Model: Steinberg
This is fantastic. The use of black, white, and grey is always elegant. In a classic Gareth Pugh style, geometrical volumes are used for the women. I like how the long legging looks under the classic patterned shorts, creating a stylish, non-sporty look. The lila pieces and voiles were perfect for that. Luxuruous. Making androgyny look appealing. The color blocking with beige is fantastic.
Matthew M Williams is fast becoming one of the most influential designers of our time. His outfit, as well as his concept and execution, are amazing. I had chills the entire time I was watching this fantastic Fashion Show, a collection that perfectly suits the current Zeitgeist as well as the future.
Video link: https://www.youtube.com/watch?v=8JKrvQxkIE0&t=932s
To know the biggest fashion trends of 21st century, you can visit here! Moreover, if you want to know the future of fashion industry after Covid-19, you can click here!
And if you want to read one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!
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Bimbo Fashion
If you are interested to know the fashion nail trends of 2023, you can go here!
Fashion nails and spa: Trends and where to get one?
by Purba | May 26, 2022 | Portfolio |
Paola De Giovanni is a marbling and acrylic pouring artist, photographer and textile designer, graduate of the London College of Fashion, MA-Fashion Studies.
Under the label Kaleido Marbling Art she creates limited editions of marbling and acrylic pouring art, available as matt Hahnemuhle prints, printed with archival inks to guarantee colour fastness.
Her marbling prints are often digitally put into repeats to create seamless and symmetrical patterns to suggest balance, reciprocity and elegance. In so doing she creates intricate and colourful textile designs for fashion fabrics and soft furnishings.
During the global epidemic, Paola taught herself marbling and acrylic pouring, and quickly put together an impressive body of colourful and mesmerizing prints.
Talking about her creative business: “With my designs and visual art I often cross the boundaries between textile design for fashion and surface pattern design for interior design, I like to “dress” interiors with my often flamboyant and maximalism marbled designs, acrylic pouring wall art and pillows.
From Autumn 2022 I will also offer on kaleidomarbling.com a capsule collection of beanbags, ottomans and large floor pillows.
I am available for bespoke orders, commissions and collaborations with interior designers, stylists, home stagers, art buyers for the hospitality, commercial and residential sectors.”
“I am very committed to being a sustainable and eco-friendly business, I collaborate with UK based manufacturers and digital printers who share my ethics and values.
My marbling/acrylic pouring art lend themselves very well to be printed on organic cotton, velvet and are special home accessories to treasure and to give all year round.
The unique patterns I create make a timeless design statement and add a stylish pop of colour to any lounge, bedroom, study, conservatory and garden benches.
WEBSITE: https://www.kaleidomarbling.com
Email: paola_degio@yahoo.co.uk
BLOG: https://meanmagentamarbling.blogspot.com
SOCIAL MEDIA:
https://www.instagram.com/meanmagenta_marbling_art
https://www.facebook.com/meanmagenta.photography
https://www.linkedin.com/in/paola-de-giovanni
https://www.pinterest.co.uk/meanmagentaphotography
https://www.youtube.com/c/PAOLADEGIOVANNI
Caption for all pillows:
Marbling/acrylic pouring art printed on velvet or cotton, design on both sides.
22×22 inches £65
18×18 inches £55
20X15 inches £45
Available in the following fabrics:
Organic cotton Half Panama, weight 309 gsm
Soft Velvet (polyester), weight 265 gsm
My cushions can be printed by using either reactive printing, where the ink is infused into fabric and bursts with colour, or pigment printing, a mellow tone where the print sits on top of the fabric like glue.
In either cases the overall design and colours are impactful and long lasting.
Ideally dry cleaning only or 30 degrees delicate wash cycle.
The filler cushion is available in super micro fibre, white duck feather, white cotton hypo allergenic.
Concealed zip opening for a clean look and easy care. Premium quality finishing.
Sustainably manufactured in the UK.
Worldwide shipping and bespoke orders/commissions available.
Please allow up to 8 working days for manufacturing and shipping.
For international shipping rates please email me, paola_degio@yahoo.co.uk
many thanks.

PAOLA DE GIOVANNI-MARBLING COLLAGE

PAOLA DE GIOVANNI-MARBLING PATTERNS-CUSHION

PAOLA DE GIOVANNI-MARBLING SYMMETRY

PAOLA DE GIOVANNI-PINK ARABESQUE

PAOLA DE GIOVANNI-DRAGONS FLAMES

BRONZE PALMIERS

BURGUNDY ARABESQUE

EMERALD SYMMETRY

FLOWING PATTERNS

all-over-print-premium-pillow-22×22-front-lifestyle-2-616dd2d88a654

all-over-print-premium-pillow-22×22-front-lifestyle-2-616dd09c67eb7

all-over-print-premium-pillow-22×22-front-lifestyle-2-616dd27cdb7ff
Caption for all scarves:
Marbling/acrylic pouring art printed on velvet, silk and light wool, 80×28 inches.
Price: £ 165 velvet
£ 165 silk
£ 125 light wool
Ideally dry cleaning only or 30 degrees delicate wash cycle.
Premium quality finishing.
Sustainably manufactured in the UK.
Worldwide shipping and bespoke orders/commissions available.
Please allow up to 8 working days for manufacturing and shipping.
For international shipping rates please email me: paola_degio@yahoo.co.uk
many thanks.

PAOLA DE GIOVANNI-ARABESQUE MARBLING SCARF

PAOLA DE GIOVANNNI- MARBLING SCARF

PAOLA DE GIOVANNI-MARBLING SILK SCARF I

PAOLA DE GIOVANNI-MARBLING SILK SCARF
by Purba | May 26, 2022 | Top fashion news |
The question is “Can Fashion Designers Work From Home?”
Fashion design necessitates a strong sense of imagination and creativity. Designers cannot function properly without the proper working environment. Fashion designer positions necessitate a great deal of collaboration, discussion, and monitoring. Working in a group is required for everything from fabric selection to pattern design. But still there are a few works which can be done from home with ease eg. Flat sketches, CAD designs, making tech packs, etc. Many have earned a lot by working from home, freelancing, supporting the brands in these segments.
Fashion designers have to participate in meetings. Online meeting can help in working from home. Courtesy: Pexels.
As a result, working from home is tough for them. They must advertise or offer the product to the client once it has been completed. The Covid 19 pandemic, on the other hand, forced everyone to work from home. With such challenges, fashion designers were forced to adopt a “work from home” strategy.
Reasons For Which Work From Home Approach Is Difficult For A Fashion Designer
But it’s not impossible!
A fashion designer cannot work from home for a variety of reasons. They must meet with the customer, plan fashion shows, present products to clients, advertise them, and choose the fabric for the task.
All of this is impossible to do from home. You may be required to travel to a specific location for meetings. You may also be required to conduct tours as the firm requires.
As a freelancer, you must also exhibit and sell your products to clients, which is impossible to do with technology. Over a video conference, you can’t show your client the fabric you used.
There are plenty other factors to add to the list. The following are some of the most important reasons:
Location
Fashion designer jobs in India and overseas require a suitable working environment because:
Ample room is required: Drawing patterns, cutting fabric, sewing, and monitoring the job all require a lot of space. As a result, in order to do business, fashion design firms require large mansions.
A separate lighting setup is required: These homes also require a lot of lighting and cloth racks for product storage. Such arrangements are not available when working from home.
Even as a freelancer, you’ll need a workspace or a workshop. That can’t possibly be your residence. You can get a low-cost location, but you’ll have to move your firm to another location to grow. All of this is impossible to achieve at home.

Fashion designers have to participate in meetings. Online meeting can help in working from home. Courtesy: Pexels.
Team
As an independent designer, you can create patterns on your own time. Big enterprises and personal brands, on the other hand, employ a larger number of people. The teams’ tasks include:
By getting together, these teams lead the work of the companies.

Fashion designers have to participate in meetings. Online meeting can help in working from home. Courtesy: Pexels.
They advise each other on patterns, materials, and a variety of other tasks. Fashion design is entirely dependent on teamwork.
Sewing experts, designers, pattern creators, and marketers make up the team.
Every project has a manager who oversees and monitors the entire process. They also look to see if the designs and patterns are current.
These are not exercises that can be done at home.
Time
Fashion designers have very little free time. They must make numerous sacrifices.
They may have to work longer hours.
Depending on the work pressure, they may need to forgo proper lunch, sleep, and a variety of other activities.
Working from home may make it easier to return to work because they are not required to be in the office. However, it will slow down work because:
You have a work environment in the office, yet you may become sedentary at home.
If you want to be a fashion designer, you’ll need to schedule meetings and stick to deadlines.
Video conferencing meetings are not always possible.
You may need to choose models for fashion shows on occasion, but this is tough to do from home. You want to find out what suits the model as styling the model is a fundamental piece of these shows.
You likewise need to check and reverify that norm of creation doesn’t fall. Observing over everything is unimaginable from home. At home, you will confront a lot more interruptions, which will dial back your work speed.
Travelling places
A style fashioner is constantly expected to be adaptable in movement. It is so on the grounds that:
They need to go frequently to meet many individuals and clients.
They additionally need to venture out to go to fashion shows.
Buying textures and different supplies likewise should be finished by them for which they need to travel.
These works are unrealistic in the event that you telecommute. As a style fashioner, your occupation isn’t just to plan. You additionally need to do a lot of hands on work for the brand you are working for.
Keeping An Eye Over The Trends
Being stylish is a fundamental piece of a design planner. Style originator opportunities generally look for an up-and-comer who knows about the latest thing. This assists the organization with developing quicker, remembering the market requests. To pursue up with the ongoing direction, you really want to:
Peruse different design magazines.
You should likewise visited different design shows to see what’s happening.
However you can follow up a magazine or peruse the web from home, you can’t visit a design show by sitting at home.
Other than that, you really want to configuration, remembering the patterns. You need to examine it with your group, show them how another plan works, and considerably more. Every one of these isn’t possible accurately from your home.
Did the “Work from Home” Policy Work in Lockdown?
Because of the pandemic, telecommute turned into something vital. However remote working had been a piece of corporate life for quite a while, the design business couldn’t embrace it completely.
Perhaps a little while could be telecommute, however hands on work is fundamental in this industry. Simultaneously, a few utilized their past collapsing tables to deal with some favored floor.
It was rushed to Select a texture. Over video calls, you can’t do those works. This demonstrated again that work from home is challenging for the style world.
But still fashion designers nailed in the CAD designs made from their homes
Though it is quite difficult for designers to work from home, many freelance designers nailed in the CAD designing sectors. They work from home and offer assistance in print repeat designs, flat sketching, pattern designs, Marvelous design, etc.
End Notes
The job of a fashion designer involves a lot of face to face communication. Working from home hinders this aspect. But still fashion designers have found their ways of working from home and advanced the fashion movement.
To know the biggest fashion trends of 21st century, you can visit here! Moreover, if you want to know the future of fashion industry after Covid-19, you can click here!
And if you want to read one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!
by Purba | May 16, 2022 | Academic |
What is the Met Gala?
The Met Gala (or Met Ball), formally known as the Costume Institution Gala or the Costume Institute Benefit, is an annual fundraising gala held for the benefit of the Metropolitan Museum of Art’s Costume Institution in New York City. It’s the biggest fundraising night in New York City, where designers, models, musicians and Hollywood actors all come on the red carpet to show off their costumes in aid of raising money for the event. Celebrities from various professional spheres, such as fashion, film, television, theatre, music, business, sports, social media and politics are invited to the Met Gala, organized by American fashion magazine “Vogue.
When the Met Gala is held?
The gala (gala means fest) is held annually on the first Monday of May. It marks opening of the Costume Institute’s annual fashion exhibit on the Upper East Side of Manhattan. Several of the attendees are depicted on the covers and pages of Vogue. Every year’s event celebrates the specific theme of that year’s Costume Institute exhibition that sets the tone for the formal attire of the night. Guests who were invited are expected to curate their fashion to match the theme of the exhibit, which is generally haute couture. American journalist Anna Wintour, the editor in chief of Vogue, has chaired or co-chaired the Met Gala since 1995.

American journalist Anna Wintour, the editor in chief of Vogue, has chaired or co-chaired the Met Gala since 1995. Photo courtesy: Wikimedia Commons
.
The history of Met Gala
The Met Gala was established in 1948 by fashion Communicator Eleanor Lambert as a fundraiser for the newly supported Costume Institute to mark the opening of its annual exhibit.

Eleanor Lambert Berkson (Birth: August 10, 1903, Death: October 7, 2003) was an American fashion publicist who was instrumental in the emergence of New York City as a major fashion capital. Photo courtesy: Time Magazine
The first gala was a dinner and tickets were just $50 each. Over the first few decades of its existence, the gala was merely one of many annual benefits held for New York charitable institutions.
Similarly, the attendees of the early gala were almost entirely member of New York high class member of the city’s fashion industry. From 1948 to 1971, the event was held at venues such as the Waldorf Astoria, Central Park and the Rainbow Room.
From 1948, the Met Gala was occurred consecutively each year, except the year 2000 and 2002.
Met Gala ticket price
Actually Met Gala is the social event of the year and the fashion world version of the Oscars.
If you want to get yourself there, it will cost over $30,000 for an individual ticket. In 1995, the tickets were just $1,000. For going free you have to be chosen by a designer who has a table and whose work will be featured at the event. If you are selected, you will be dressed by that designer, which they feel matches the theme, wearing their design, your ticket in.
What is the price of a table in Met Gala?
Let’s move on from individual tickets, there is the option of purchasing a table, which costs approximately $275,000 to $300,000.
However, many celebrities who attend this event don’t actually end up paying for their tickets and costumes for the Met Gala. Each celebrities outfit is usually bankrolled by major fashion houses, in exchange for exposure and the goodwill of attending a charitable event.
How to get invited in Met Gala?
1) Donate a huge amount of money
2) Be a celebrity
3) Work at Vogue
4) Perform at the Gala
5) Sponsor the Gala
2021 Met Gala:
Typically the gala is held annually on the first Monday in May, but due to COVID-19 pandemic, the soirée was cancelled last year, and postponed to the September, 2021, and the gala was held on 13th September, 2021, with live red carpet coverage starting at 5:30 p.m. EST, at the Metropolitan Museum of Art in New York.
In 2021, the gala actually presented a two part exhibit, the part one was: “A Lexicon of Fashion,” was held on September 18, 2021 and the part two was: “An Anthology of Fashion,” was held in 5th May, 2022 (actually held in 2nd May), and we called it 2022 Met Gala.
The event on 13th September was hosted by co-chairs Timothée Chalamet, Billie Eilish, Amanda Gorman, and Naomi Osaka, and honorary chairs Tom Ford, Adam Mosseri, and Anna Wintour. Due to COVID-19 pandemic guidelines, the celebrity-studded red carpet was a smaller affair than usual, with invites stipulating a dress code inspired by American Independence.

In Met Gala 2022, “Blake Lively, Billie Eilish, Sebastian Stan, Stormzy, Frederick Robertsson, Megan Thee Stallion, Glenn Close, Gigi Hadid, Irina Shayk, Olivia Rodrigo, Jordon Roth, Shawn Mendes, Evan Mock” were present. Image Source: https://tenpiecesofeight.com/
2022 Met Gala:
The 2020 Met gala was off because of the COVID-19 pandemic. The Gala resumed in 2021, however was held in September rather than in May that year. In 2022, the Met Gala returned to holding its traditional May ceremony, and it was held in 2nd May, 2022.
In 2022 Met Gala “Blake Lively, Billie Eilish, Sebastian Stan, Stormzy, Frederick Robertsson, Megan Thee Stallion, Glenn Close, Gigi Hadid, Irina Shayk, Olivia Rodrigo, Jordon Roth, Shawn Mendes, Evan Mock” were the winners.
2022 Met Gala guest list:
- Blake Lively,
- Billie Eilish,
- Sebastian Stan,
- Stormzy,
- Frederick Robertsson,
- Megan Thee Stallion,
- Glenn Close,
- Gigi Hadid,
- Irina Shayk,
- Olivia Rodrigo,
- Jordon Roth,
- Shawn Mendes,
- Evan Mock
╚► *a) Vogue is a famous fashion magazine
(Link: https://www.vogue.co.uk/?international )
╚► Sources: https://www.nytimes.com/
https://www.instyle.com/
https://www.vogue.co.uk/?international
https://www.elle.com/
https://en.wikipedia.org/wiki/Main_Page
https://www.yahoo.com/lifestyle/
https://www.eonline.com/
https://www.usmagazine.com/
https://sourcingjournal.com/
https://www.whowhatwear.com/
Image Source: https://tenpiecesofeight.com/
Yaishik Dutta
BUTEX-47
TFD
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Fast Fashion Vs Slow Fashion: A Case Study
by Purba | May 13, 2022 | Academic |
A polo shirt is a very common attire that we see in our day to day life. But how many of us know the history of Polo shirt, the timeless iconic apparel? Well, Polo shirt’s history is rich and interesting, a must know for all the fashionistas for sure. So, let’s dive into this iconic shirt’s history and try to answer what is a polo shirt, why it is so called, who invented it, how it came to its present form and all the questions that are lurking in your inquisitive brain!
What is a Polo shirt?

The original button-down Polo Shirt of 1896. Brooks’ introduction of the button-down polo shirt making the first entry in the history of Polo Shirt. Picture from colparr.com
Polo shirt is a perfect combination between casual and formal. It is more formal than a t-shirt and casual than a shirt. Polo shirt has an even hem and can be worn untucked but for a dressier look, it can be tucked and worn with a belt. Polo shirt is slightly different from t-shirt and shirt. It has a standup collar with a button placket like a shirt. It is made by cotton like a t-shirt but its made only by knitted cotton.
Why is it called a Polo shirt?
There is always a question, why is it called polo shirt? Well, it is a fascinating story. In the late 19th century, polo was a famous game and players wore long sleeved shirt which caused them discomfort so they decided to make something which can help preventing their collar flip in wind during game and make them comfortable. In these persuit, British polo player made button-down collar shirt. at the end of 19th century Jhon E Brooks of US clothing company Brooks Brothers came to England on a European buying trip. After watching a game of polo he took a liking to the unbutton down collar of polo player shirt. Keeping the idea in his mind after going home, in 1896 the Brooks Brothers lunched their button-down dress shirt said to be most limited item in fashion history which is now known as polo shirt. It was said that polo shirt first invented in India then it gained worldwide momentum and cult status decades later in France through tennis.
Let’s take a look at the journey and history of Polo Shirt

Polo shirt in 1920 making the history of Polo Shirt.
In the 1920s, Lewis Lacey, a Canadian-born British polo player furthered the reach of the emerging ‘polo shirt’.
Read our another premium and trending article on Fashion in the 21st Century
Lacoste Polo shirt history
Jean Rene Lacoste, a French sportsman is known as a legend in tennis, he did a lot for the advanced development of the polo shirt. He improved his tennis attire in a similar manner in which the polo shirt had been enhanced, he developed a new-style shirt with short sleeves, an unstarched collar, a longer back and using pique cotton technology. For advertising and making people all over the world aware about the existence of polo shirt, he went on to wear this shirt in his winning 1926 US Open Championships, attracting many eyeballs. In the early 1930s, he started La Chemise Lacoste, a clothing brand with which he began to sell the famous crocodile logo-emblazoned shirts.

The polo shirt from Jean Rene Lacoste.

Ralph Lauren lunched polo shirt.

The Polo player logo of Ralph Lauren’s Polo.
Over forty years after Lacoste modelled his new-look shirt, in late 1960s Ralph Lauren launched a menswear line ‘Polo’, a name chosen to portray sophistication and timelessness. In the early 1970s, his signature ‘Polo Shirt’ became a prominent and conspicuous piece of the line, with the iconic, all time favourite polo player logo on the chest.
It was not designed specifically for polo players but was very similar to polo attire of the time and it assisted hugely to boost its popularity.
Ralph Lauren, the legendary American fashion designer, made a great contribution in the growth stage of polo shirt. He invented a new style of polo shirt which is known as the iconic style. It was called iconic because of its rib collar, three-button placket and moisture-wicking lisle fabric. When he was 28 years-old, he persuaded the Beau Brummell company’s president to let him start his own line. Because of his interests in sports, Lauren named his first full line of menswear “Polo” in 1968.
Now polo shirt is made according to the wish of the designer. Only the basic structure remains intact.

Modern polo shirt adding layers to the history of Polo Shirt. Courtesy: victorstoke.com

Novak Djokovic playing tennis wearing a polo shirt. Courtesy: eurosports.com
There is hardly found any apparel more classic, comfortable, and casual than a Polo shirt. Since they’re slightly more professional and modest-looking than a traditional T-shirt, Polo shirt is a popular choice for offices in warm climates where employees need to stay warm and look their best simultaneously. It is also very popular for sports. Tennis shirt, cricket jersey, golf shirt and many others. This timeless garment gives us a stylish look of a shirt as well as the comfort of a t-shirt.

Bangladesh National Cricket team wearing polo shirts. Courtesy: news.adpolve.com
Read our another premium and trending article on Fast Fashion vs Slow Fashion: A Case Study
Reference:
https://db poloclub.com
https://Sanvet.com<journal>
https://www.artofmanlinss.com
https://lifestylebyps.com<blogs>
https://www.landsend.com<article>
https://www.thetrendspotter.net
Home Classic
Author: Umme Huny Anamika
Department of Textile Fashion and Design,
Bangladesh University of Textiles (BUTEX).
As you read about The history of Polo shirt, you might be interested to read about Ralph Laruen’s Polo shirt- a definitive guide to the Polo shirt’s impact launched by Ralph Lauren-the brand itself!
Ralph Lauren Publishes ‘Ralph Lauren’s Polo Shirt’-a Definitive Guide to the Polo Shirt’s Impact
You can also read our another article written on the history of pattern and motif!
by Purba | Apr 27, 2022 | Top fashion news |
Ralph Lauren, the legendary US company, published a book called ‘Ralph Lauren’s Polo Shirt’ a colorful book containing the history, origins, and influence of one of fashion’s most iconic fashion items. Published in partnership with Rizzoli Books, the new book celebrates #ThePoloShirt’s timeless style.
Ralph Lauren, the founder of the brand says, “It was never about a shirt, but a way of living.”
‘Ralph Lauren’s Polo Shirt’ book covers the journey, revolutionary impact on different cultures and style for more than half a century.
To know more visit: https://www.ralphlauren.com/polo-shirt
by Purba | Mar 19, 2022 | Shout out |
Sustainable Scandinavia was created to bring awareness to the issues of the fashion industry but also to the solutions that already exist. And because the founders live in Denmark, they wanted to shine a light on the initiatives that exist there first. Hence, the name “Sustainable Scandinavia”.
Kazi Purba, the Founder and President of Fashionnovation contacted with Yulia Motrenko, a former cell biologist and a part of a research group at Harvard Medical School, who is currently following her passion for fashion through ‘Sustainable Scandinavia’. Kazi Purba tried to delve into the activities of this beautiful initiative of Yulia Motrenko and her team by asking the following questions.
Tell us something about you and your blog. Why is it called Sustainable Scandinavia?
Sustainable Scandinavia is not just a regular Instagram blog with beautiful pictures of stylish women and fancy clothes. Our goal is not to persuade you to buy more – it is the opposite. We want you to buy less, and thoughtfully choose every piece with the same care you would use to choose a company to invest in.
Sustainable Scandinavia was created to bring awareness to the issues of the fashion industry but also to the solutions that already exist. We believe that if people have the right information, they can make the right decisions – whether that is in producing or buying clothes. We want to share what we learn every day and give our followers well-researched but digestible information on different sustainability topics in fashion to inspire them to reconsider their habits in regard to fashion.
Then, we want to fight the idea that sustainable fashion is just “baggy cotton clothes of earthy colours”. We are convinced it is possible to be stylish, love fashion, and protect the planet. It is a whole beautiful world we want to explore together.
And because we live here in Denmark, we wanted to shine a light on the initiatives that exist here first. Hence, the name “Sustainable Scandinavia”.
So, if you’re interested in discovering new young and established brands and learning more about their unique stories and visions, come join us!
What’s the story behind your initiative? What motivated you to establish that?
I started my career as a cell biologist and for a long time, I was planning to work as a researcher in a scientific laboratory. When I finally achieved my goal and became a part of a research group at Harvard Medical School, I realised I did not enjoy it. I moved to Copenhagen and decided to follow my passion for fashion.

Team Sustainable Scandinavia. Photo courtesy: Yulia Motrenko.
Fashion was always a big part of my life but I was always too scared to pursue it as a career. But here in Copenhagen, I made two friends who share my passion for style and fashion. However, this is not the only thing that binds us – we share a hope for a better future for the fashion industry. And after spending a lot of time reading, talking and learning about sustainability in fashion, we just could not keep silent anymore. So we started Sustainable Scandinavia.
Greta Thunberg warned us – our home is on fire.
And while some people think that this is about protecting nature or preserving biodiversity for the sake of the planet – it is not. It is for the sake of our own future, the future of humanity on Earth. And if we want our nature to stay as diverse, beautiful, and good to us in a decade from now, we have to take action today.
Most people don’t think about the fact that just by excessively buying new clothes we are contributing to the world-scale disaster. And in order to realise why it happens like this, we need to think about fashion production and consumption. Think about everything – the process of growing crops, weaving yarns and fabrics, dyeing them, sewing clothes, packing them into tons of plastic, and transporting them using planes and trucks. There are so many elements in the fashion supply chain, so many processes lying behind every T-shirt and every pair of jeans we wear. And each of them leaves a footprint on the environment.
What is sustainability according to your viewpoint? Can we really assure a sustainable future of fashion?
Sustainability has become a big buzzword these days. And of course, there is no such thing as “100% sustainable”, production and consumption always have an impact on the earth, our society, and ourselves. But we can decide whether our impact should be positive or negative.
So for us, Sustainability in fashion is about making the decisions that have a positive impact and help redistribute value – giving back to the people that make the clothes we love and wear every day, and the planet that gives us the resources to make them. Because if we don’t, soon enough the earth and people will have nothing more to share.
In the end, the current fashion system leaves all of us feeling anxious, sad and powerless. The clothes we buy don’t look appealing and come out of a trend just after one season, reminding us that we’ve spent money for a very low value. It’s time to change that.
We need to understand that sustainability is not an option, it is the only way forward.
4. Do you have any plan to launch any sustainable product?
We are working hard now on releasing a multi-brand platform for Scandinavian sustainable fashion brands. It is our dream to gather small-scale brands that approach their production consciously and with care for the environment, and help them reach the right audience and grow.
At the same time, we want to take responsibility for educating people on matters of ethical fashion and convince them to choose local artisans and businesses over mass market stores.
The platform will allow guests to find brands according to their interest in sustainability and be sure that they are thoroughly examined by our team. Brands will be checked for ethical work conditions for their employees/in their supply chains, source of materials they use, logistics and biodegradability of final products.
And, as we believe that sustainable fashion is not only about unisex clothes in organic cotton (there are plenty of other fabrics!), we will ensure that customers have access to different styles and models. Apart from clothes, customers will also find accessories, bags, shoes and jewellery – all ethically made and with minimal harm to the planet.
We want it to become a perfect place for the sustainable fashionista to shop and we are putting a maximum of effort into making it real.
What are your future plans with your platform?
In the future, we plan to scale up and expand to other social media platforms – Tiktok, Facebook, Youtube. We want to promote sustainable fashion in many different ways and visual storytelling has a big place in our mission.
We are going to create even more exciting content, including interviews with CEOs of brands, educational materials on certificates and fabrics, fresh news on the sustainable side of fashion and much more.
Our aim is to create a community of like-minded people who can change the future of the fashion industry together. And we are calling you to become a member of this community right now ❤️
Our social media
Instagram: www.instagram.com/sustainable_scandinavia
Tiktok: www.tiktok.com/@neeti_sustainable
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You can also read: https://www.fashionnovation.com/lili-a-sustainable-brand-for-upcycled-jewelry/
As you’re interested in sustainable fashion, you might be interested to read another of our premium and trending article on Fast fashion vs slow fashion: A case study. You will get a lot of valuable perspective here: https://www.fashionnovation.com/a-case-study-on-fast-fashion-vs-slow-fashion/
If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!
by Purba | Feb 10, 2022 | Shout out |
Mari Michel, an elegant sustainable brand, founded in 2020 by Mari Michelson has a unique story to tell the world. Guided by the sense of beauty embedded in natural materials and with a mindset aimed towards sustainability, this brand uses silk from second hand mens ties and turn them into Fair Hair Ties. Today Kazi Purba, the Founder of Fashionnovation, takes the pride to introduce you with one of the most unique brands that we have covered till now! Let’s hear from Mari Michelson’s journey towards sustianability with her brand.
Ms. Mari Michel, you have a very unique story. Please tell us something about yourself.
I was born in the 90s in a small country of a million people in Northern Europe, just a few years after the independence from the Soviet Union. The resources at the time, in Estonia, were scarce – priority was on importing the necessities. The clothes were very basic and there was not much of a choice. If you wanted something special, you had to make it yourself. That scarcity sparked creativity and showed an abundance of materials, which I took advantage of by upcycling them to one-of-a-kind garment pieces.

Mari Michelson with her OHOV cap made of silk collected from second hand men’s ties. Photo courtesy: Mari Michelson.
In our countryside house, we had a cabinet full of old Burda magazines from a grandmother, that I had never met. These were filled with silhouettes and colour combinations, that looked vintage and out of the ordinary. I would trace some of these silhouettes into my fashion folder and exaggerate the form and some of the features in order to play around and make my own designs out of it. It was through books and magazines that I discovered a lady, that perhaps, has influenced my understanding of fashion the most – Vivienne Westwood, of course. For me, I could relate to the rebelliousness, outrageous ideas, inventiveness, and diverging from the norm, that she so much represented.
At 16 and inspired, I moved to England alone to study Fashion Design. It was there, that I saw the mass production side of the business for the first time and became disillusioned about the sustainability factor in the garment business. I started feeling like it was not a place I wanted to contribute to. So I went on to leave fashion behind and enter a new career in business and software.
In 2020, things changed. With pandemic allowing more time to revaluate what I really want to do in this world, I made the decision, to really go for my dream – but this time, on my own terms. I decided not to become a fashion designer, where trends change with every season, but sustainable apparel and accessories designer, where quality matters and not quantity.
What is the story behind your brand?
Mari Michel was born at the end of 2020 in the Netherlands, but the ideas for it had been accumulating for a lifetime.
The first product grew out of an idea of using men’s silk ties as a material to create expressive hair accessories. These accessories are called Fair Hair Ties.
The metaphor for Fair Hair Ties comes from my own personal experience – I came out of the office where I worked as a software engineer, to follow my passion of designing sustainable apparel & accessories that give people a tool to express themselves.
The office environment is very standard, white and concrete, empty of expression – traditionally not a place one would feel free to show one’s true self. We have gradually been moving out of the cooperate style in the business environment, when I look around, I can rarely spot a man wearing a suit and tie for work. Our societal understanding has been changing a lot, especially in the past two pandemic years.
I find it very important, that no matter the environment, you should always be able to express yourself. For me that goes very deep into the core – to my scientific high school, I used to sport a Little Prince costume with a briefcase in hand, where Jimi Hendrix’s face was painted on.

Mari Michel’s signature accessories made of silk from ties. Photo courtesy: Mari Michelson.
Clothing & accessories is a great way of expressing yourself. Often even therapeutic, because what you put out can sometimes help you to gain confidence inside. Mari Michel is all about giving tools for self-expression! That’s why we even use the phrase ’Express Yourself’ as our slogan.
What motivated you to establish that?
I feel very strongly about already produced high-quality materials that are constantly being discarded in the world of consumerism, f.e. silk, fur, linen, leather. Natural materials that take a lot of resources to produce, but when produced, have a very short lifespan because the item they have been produced into goes out of fashion.
The first material that I chose for my current designs, is silk. I chose silk because I love it. There simply is no other material with comparable beauty & health benefits. I feel it is my mission to design tools for people to express themselves, that are not just aesthetically pleasing, but also sustainable and healthy.
What’s your product range?
At this point, we are focused on silk from men’s ties.
We make Fair Hair Ties, which are both hair accessories and bracelets in three different designs with unlimited colours and patterns, each one unique.

Mari Michel’s signature Ohov cap made of silk from ties. Photo courtesy: Mari Michelson.
Our most recent product is the Ohov cap – a hat made fully from silk fabric. Each cap is unique. The pattern and colour combination make each a true statement piece.

Mari Michel’s signature Ohov cap made of silk from ties. Photo courtesy: Mari Michelson.
The design of the Ohov cap is paying homage to the original baker boy cap. Baker boy cap origins go all the way to the 16th century, where Queen Elizabeth I of England sought to stimulate the Irish and English wool trade, by passing an act obliging males over six years of age (except for nobility and persons of degree) to wear caps of wool. This law further established the cap as a staple of Irish/English working-class clothing culture.
By making it from silk, which is a premium fabric, and making it a colourful unisex statement piece, we are contradicting the idea of its origins.
We also offer a style guidance service, where I help people to find their authentic style in one-on-one sessions.
What special do you offer to your customers through your brand?
All the materials that we use, have been transformed from one item to another, but the story stays, the feeling remains, the soul is still in the object.
These items have a sense of character.
Wearing it is special.
You really buy a piece that is just for you.
Every customer is special, and they get their special item.
And I never make anything that is standard. I am always looking for something new, a twist on things. I look for inspiration for the future from the past. Having something old, that has been stitched into the fabric of our culture, is something we have relied on, it is comfortable and gives a certain emotion to people. What I like to do, is to take a part of it and transform it into a new concept.
Does your brand care about environment and sustainability? How are you promoting sustainability with your works?
Before I went to study fashion, I never questioned myself about making sustainable choices. I was lucky to be brought up in a family that had a reasonably sustainable lifestyle and in a culture, where feeling being part of nature was immensely integrated into society. I thought that everybody takes care of nature as it would be of their own family member. When I went abroad for the first time and got to have a closer observation of the global fashion industry, I saw that sustainability in fashion is far from ‘of course’. The leverage was on profit.
I think profit should never be leading to anything we do as people.
The real energy behind projects comes from mission and passion.

Mari Michel’s signature accessory made of silk from ties. Photo courtesy: Mari Michelson.
Our mission at Mari Michel is to make expressive accessories and apparel with sustainability as an underlying value in everything we do. We re-use high-quality natural materials, that have a long lifespan. Every item we produce is unique, which is one of the most sustainable ways of production. There is no surplus of materials or products that go to waste. Our production is based in Europe, we offer our products at fair prices and hold transparency as a key value in communication.
What are your future plans with your brand?
Expanding on our current concept and adding more products from sustainable silk. Even more so, we want to move onto new materials – there are a lot of other discarded materials, that we have been developing ideas about.
We are curious about modern materials that are fully compostable and are open to collaborations in this area.

Mari Michel’s signature accessory made of silk from ties. Photo courtesy: Mari Michelson.
The next phase is going from accessories to apparel collections.
It is important for us to interact with the community, which is why are making stories that are relevant in today’s fashion industry and will be continuously giving out new topics to discuss with a humorous undertone.
The goal is to keep creative juices flowing and not to be overly fixated on predicting the future, rather let our values and passion drive us.
You can read more about how Mari Michel addresses sustainability here:
https://marimichel.nl/pages/sustainability-1
You can read more about silk properties here:
https://marimichel.nl/pages/silk-properties
You can read about our style guidance service here:
https://marimichel.nl/pages/style-guidance
Website: marimichel.com
Instagram: http://instagram.com/bymarimichel
Facebook: https://www.facebook.com/bymarimichel
LinkedIn: https://www.linkedin.com/company/marimichel
You can also read this premium article on the 21st century fashion!
Lili: A Sustainable Brand for Upcycled Jewelry
If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!
If you want to read about another wonderful woman named Rebecca who’s working for her fashion brand RebeccaRowe.ca to make women feel confident, in this link.
by Purba | Jan 30, 2022 | Shout out |
If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!Griselda is the founder of lili, a brand of upcycled jewelry that invents unique pieces reusing discarded jewelry materials based in New York. Today along with Kazi Purba, we will explore the initiatives of Auda and her plans with lili in Fashionnovation’s exclusive interview.
Ms. Griselda, please tell us something about yourself.
My name is Griselda. I was born and raised in Honduras. I’ve been living in Ithaca, New York for 5 years.
I am a content creator for Slow Fashion Movement (@slowfashion.movment) and the team leader for the LATAM local group (@slowfashionlatam) which is part of Slow Fashion Movement.

Ms Griselda, the founder of ‘lili’, a brand of upcycled jewelry that invents unique pieces reusing discarded jewelry materials. Courtesy: Griselda.
We have 20 local groups around the world!
Also, I have a platform on Instagram to help raise awareness about the negative impacts of the fashion industry ( @responsible_forwardfashion)
Starting a new life in another country is not easy — at least it hasn’t been for me. Being away from my family and friends is undoubtedly the most difficult thing. And then, leaving my job and starting a new life ….
I can barely describe in words how important lili is for me, as my first entrepreneurial venture. I am filled with hope, enthusiasm, and excitement!
What’s the story behind your brand ‘lili’? What drove you to establish it?
When I discovered the negative and destructive impact of the fashion industry, I decided to create a platform to help raise awareness about sustainable fashion. With this platform, the idea of lili was born: a brand of upcycled jewelry that invents unique pieces reusing discarded jewelry materials. By bringing unused pieces to life again, we lengthen the life cycle of materials and prevent them from ending up in landfills.
I also want to create jewelry from scratch, with materials that I find in second-hand stores or with vintage components. In this way, I can create my own designs and be able to grow!

Creative and sustainable products of lili. Courtesy: Griselda.
I have always loved jewelry. A good friend taught me basic skills, and since then I have been learning on my own. Up until a few months ago I have done it just for myself, or to give as gifts, but now I am doing it with purpose, to help the planet!
What’s your product range?
As a jewelry lover, I adapt repurposed materials in earrings, necklaces, bracelets, rings, and bookmarks!
I just follow my muse when it comes…!

lili, a brand of upcycled jewelry. Courtesy: Griselda.
Since it’s an upcycled brand, every piece is unique. For example, my first collection was made with materials that I had on hand, with beads from jewelry that I no longer wore.
Recently I got a donation of unwanted jewelry. I can’t wait to upcycle them!

Creative and sustainable products of lili. Courtesy: Griselda.
What is something special you offer to your customers through your brand?
With my brand, I try to inspire others to consider giving a second life to their things, while looking good, and feeling good with unique pieces. My aim is to REPURPOSE & RELOVE!
How are you promoting sustainability with your work?
Of course, environment and social impact are the core values of my brand!
Fashion is one of the least regulated industries globally. It has an enormous climate, labor, and material impact. I aim to increase awareness and conscious consumption through my brand.
I believe that the fashion industry needs far-reaching systemic change in order to tackle poverty, inequality and environmental degradation.⠀⠀⠀⠀⠀⠀⠀
What are your future plans for your brand?
I am working on a business plan. For now I am on Instagram, Facebook, Depot, and Poshmark. But I hope to open an Etsy shop in the near future.
Here are the links to find Griselda and her brand ‘lili’!
My Depop: https://depop.com/lilianpagoada
My Poshmark: https://posh.mk/rS7SuHAaUmb
Instragram: https://instagram.com/lili.upcycledjewelry?r=nametag
Facebook: https://www.facebook.com/liliupcycledjewelry-102997114911719
Jana’s Amber Design House: A Brand That Is More Than a Meditation
Mari Michel: A Brand That Rescues Silk From Second Hand Men’s Ties and Turns Them Into Unique Accessories
If you want to know about M&L Creative, the Number One Choice for Sustainable Brands, you can read it here!
by Purba | Jan 14, 2022 | Shout out |
National Institute of Fashion Technology Hyderabad known as NIFT Hyderabad is an institution of Fashion, Design, Technology and Management located in Hyderabad, India.
As a continuation of Fashionnovation’s mission to unite and uphold all the fashion institutes of the world, this is our exclusive feature about NIFT Hyderabad.
NIFT was established in 1986 and is the pioneering institute of fashion designing that has been providing quality education in the field of textile and apparel industry. NIFT Hyderabad offers UG, PG and continuing education (CE) programs in design stream to students. Admissions to both UG and PG courses are done through a common entrance test conducted by NIFT followed by a situation test. Selection takes into account the performance of the entrance test, situation test and GD/ PI.
Location:
NTFT Hyderabad is one of the 16 campuses of NTFT, which is located at Madhapur, the heart of IT hub of Hyderabad.It is near the Hitec City metro station.The exacy location of that institutions is: Opposite Hi-tech City, Cyberabad Post, Madhapur, Hyderabad, Telangana, 500081, India.
Courses:
Almost 8 courses across 4 degrees are offered by the NIFT,Hyderabad.4 degrees are given below:
# B.Des(Bachelor of design)
Duration :4 years
Fee:88K(Annually)
Study :Regular
#B.F.Tech(Bachelor of Fashion Technology)
Duration :4 years
Fee:88K(Annually)
Study :Regular
#M.F.M.(Master of Fashion Management)
Duration :2 years
Study :Regular
#M.Des(Master of design)
Duration :2 years
Study :Regular
Under the degree of Bechelor of design there have 5 courses:
- Bachelor of design in accessory design
Fee:INR 88K (Annually)
Seat:(30)
- Bachelor of design in fashion design
Fee:INR 88K (Annually)
Seat:(30)
- Bachelor of design in fashion communication
Fee:INR 88K (Annually)
Seat:(30)
- Bachelor of design in knitwear design
Fee:INR 88K (Annually)
Seat:(30)
- Bachelor of design in textile design
Fee:INR 88K (Annually)
Seat:(30)
Under the degree of Bachelor of Fashion Technology there have only one course
- Bachelor of Technology in Apparel Production.
Seat:(30)
Scholarships:
The financial strategy of the institute places student development as a key priority.A considerable sum from NIFT Development Fund is put to use in this core area every year.To maximize the potential of its students, the institute’s Means-cum-Merit Financial Assistance scheme allows students from humble backgrounds to avail subsidized tuition fee.Determined by the parental income, students can fall into three slabs of monetary assistance. Many students in the past have benefited from.Further, many leading organisations from the apparel sector have come forward to encourage NIFT students in their academic and creative quest. Pioneers in the related field have instituted awards & scholarships namely ITC, HomeShop 18 etc. to recognize and appriciate academic brilliance.This provides motivation to the students, from their very first year of study.
NIFT Means-cum-Merit Financial assistance scheme:
1.Under this scheme financial assistance to undergraduate students shall be provided as follows:

Chart of Financial assistance from NIFT
2.Under this scheme financial assistance at Central level shall be provided to post graduate students at the centre:

Chart of Financial assistance from NIFT Hyderabad
Student facilities:
1.Hostel facilities are available only for girl’s students.
2.Semi furnished rooms including study table,chair,inbuilt selves with wardrobe shutters are provided.
3. Health insurance card will be issued to every students,where they can utilise the medical emergency services.
4. Recreation room and air conditioned gym facility are available for the students.

5. Students psychologist will also be available on campus to counsel the students.
6. Indoor sports facilities including Tennis court, Basket Ball court,Throw Ball court,Volley Ball court,Cricket,Table Tennis is available for students.
7. 24 hours security and surveillance facility and 24 hours wifi is also provided in NIFT
Extra-curricular activities:
NIFT Hyderabad allows the fellow students to take part in different kinds of clubs and also arrange varieties of fests which also helps to buid interaction with sister campus.
The ‘Fashion Spectrum’, the annual fest of the Institute gives students free rein to showcase their talent.The best of the best from all campuses also get to compete with each other at ‘Converge’, the Sports and Cultural National Meet of NIFT.

Some of the clubs are:
- Cultural Club: The Cultural Club has students from different academic years and departments, with a common interest in cultural affairs. Various events are organised, inviting artists and performers for cultural interactions.Spectrum, the annual fest of the Institute, is coordinated by the Cultural Club.The fashion team, the dance team, the music team etc. work in coordination with the club, which usually has one or two faculty mentors.
- Social and Environmental Club: The Social and Environmental Club of NIFT hosts different competitions and events celebrating multiple festivals both Indian(like Onam, DusheraMela, Mahalaya) and International (like Halloween).Besides celebratory events, the club also hosts numerous social events like blood donation drives, donation camps and NGO visits to sensitise students toaspects of socially inclusive growth. Health Week is a special initiative taken by the club, during which various camps are put up and free medical aid and check up is provided to the students and faculty.
- Sports Club: Sport facilities including Tennis court, Basket Ball court,Throw Ball court,Volley Ball court,Cricket,Table Tennis is available for students.The Sports Club promotes all activities related to Sports.
- Literary and Dramatics Club: Debates, discussions, poetry, creative writing, organizing and management of different kinds of events are arranged by this club.The Club hepls to find and explore new ideas and creatively criticizing existing ones.
There are more clubs like Photography club,Adventure Club etc in NIFT Hyderabad.We know,extracurricular activities complement the academic curriculum.The mentioned Clubs in NIFT encourage the students to develop social skills and encourages to work in a team to achieve a shared goal.
Position it holds in fashion world:

- It ranked 5 for Fashion Design by the Week 2020
- It ranked 6 for Fashion Design by India Today 2020
- It ranked 7 for Fashion Design by Outlook 2019
Placements:
NIFT Professionals has immense creative mind a country can offer,who go through a very stimulating and challenging academic schedule that sharpens their faculties and prepares them to face any challenge in the ever changing fashion world.
NIFT Industry and Alumni Affairs unit facilitates on campus placement for graduating students which enables them to start their career in challenging positions.
NIFT follows a centralised placements process in which recruiters need to register themselves to participate in the placements drive. Companies can offer jobs to NIFT students in two ways;on-campus placements drive or pre-placement offers.
Some of the highlights of NIFT Hyderabad placements 2021,collected from verified Shiksha reviews,are listed below:
- During placements 2021 drive, nearly 80 per cent of BDes students got placed with the highest salary package of Rs 6 LPA
- Approximately 80-90 per cent students of MFM were offered placements at NIFT Hyderabad. The highest package for MFM programme was Rs 6 LPA
- NIFT Hyderabad offered 70 per cent placements to BFTech students with the highest salary package of Rs 5 LPA.
During NIFT Hyderabad placements drive 2021,students got the opportunity to work and share their ideas with the top designers as well as retail brands. Some of the top companies that offer jobs to the students of NIFT Hyderabad are:
Blackberrys,Decathalon,Monte Carlo, Bata,Artex Apparels,Cactus Menswear Fashion Pvt. Ltd etc.
NIFT allows the students to explore the merger of the creativity and new ideas.It’s leading institutions towards a great fashion revolution.It’s bringing up the best from the students and encouraging them to nourish their inner capabilities.Students who are creative and have fascinations in styling and creating new designs should admit themselves in NIFT.
Sources:
1.https://nift.ac.in/downloads
2.https://www.collegedekho.com/colleges/campus-nift-hyderabad
3.https://www.shiksha.com/college/national-institute-of-fashion-technology-hyderabad-madhapur-45451/placement
Rabeya Begum Mishu
Ripa Sunjida
Toukir Ahmed Sifat
The authors are from
Department of Textile Fashion & Design,
Bangladesh University of Textiles (BUTEX).
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