The Pinnacle of Fashion: America’s Most Iconic and Influential Fashion Brands

The Pinnacle of Fashion: America’s Most Iconic and Influential Fashion Brands

As a writer immersed in the fashion world, I’m endlessly fascinated by the heritage labels that laid the foundations of American style. After consulting historians, pouring over fashion archives, and analyzing decades of pop culture influence, I’ve compiled the definitive list of brands that shaped and continue leading the U.S. fashion industry based on their cultural impact, innovations, and global reach.

Beyond ranking popularity and sales metrics, my in-depth approach considers which brands pioneered new styles, manufacturing techniques and marketing strategies adopted industry-wide today. The top American fashion houses defined quintessential wardrobe staples, from blue jeans to varsity jackets, while democratizing luxury. Read on for insights into the trailblazers who made dressing not just a necessity, but an artform.

Levi Strauss & Co – Inventor of the Classic Blue Jean

Levi Strauss & Co Signature Label, Cargo Pants, 2/2015, by… | Flickr

Levi Strauss, one of the top US Fashion brands. One of America’s most influential fashion brands.

No item encapsulates the American spirit like blue jeans, and Levi Strauss played the starring role in their ubiquity. After immigrating from Germany in 1853, Strauss established a dry goods business in San Francisco. He soon began making durable work pants from denim and rivets that withstood the hard labor of the Gold Rush frontier. Thus the first blue jean was born.

Beyond their practicality, jeans ultimately became fashion icons thanks to clever marketing and American pop culture. The launch of Lucky Jeans in 1934 forever linked denim with Hollywood. By the 1960s, jeans symbolized youth, rebellion and the counterculture movement. Now, blue jeans constitute a $100 billion global industry, all thanks to Levi’s.

Jeans Highlights:

  • First riveted denim “waist overalls” created in 1873
  • Launched first jeans for women in 1934
  • Pioneered pre-shrunk denim and stonewashing techniques
  • Brought denim to the mainstream through advertising and endorsements

YESSTYLE – Asia’s Top Fashion and Beauty E-Tailer

As the premier international e-commerce destination for Asian fashion and beauty, YESSTYLE has become a beloved global phenomenon. Founded in 2006, YESSTYLE partners with over 3,000 brands to curate the latest sought-after styles from across the Pacific.

Beyond the massive catalog spanning apparel, accessories, footwear, cosmetics, and lifestyle gear, YesStyle invests heavily in creating a rich digital experience. Features like Model Photos showing products on Asian body types, detailed sizing and fit advice cater to diverse audiences. Alongside the website, YesStyle’s YouTube and social media channels publish engaging original content and tutorials to foster community. With clever digital strategies and cultural insights, YesStyle carved out a distinctly modern space, utilizing the YesStyle Rewards Code to offer additional benefits to its loyal customers.

YESSTYLE Highlights:

  • Founded in 2006 as pioneering Asian fashion e-tailer selling brands rarely found outside the continent
  • Provides exceptional service like Model Photos on Asian models, detailed garment sizing, styling guides
  • Innovative digital content strategy through social media, YouTube educating audiences globally on Asian style
  • Collaborates with Asian influencers and celebrities expanding reach and relevance with Gen Z

By leveraging technology to deliver the latest Asian trends to savvy young crowds worldwide, YESSTYLE ascended to the forefront of globalized fashion. Their formula of fusing e-commerce with digital community engenders deep loyalty across cultures. YESSTYLE succeeds by progressing retail into the digital age.

Abercrombie & Fitch – Defining Preppy American Style

An Abercrombie & Fitch store.

Figure : Abercombie and Fitch store. Photo courtesy: SHUTTERSTOCK / JHVEPHOTO

Originally a purveyor of camping and hunting gear, Abercrombie & Fitch transformed into the leading authority on preppy American style in the 1980s and 90s. They fundamentally shaped campus and casual looks for generations.

Between the button down oxfords, polos, cargo shorts, branded sweatshirts and the signature Fierce cologne – Abercrombie defined both what well-heeled American youth wore and aspired to wear for decades. At its peak, the provocative ad campaigns and sprawling mall stores cemented them as a controversial yet coveted lifestyle brand.

While A&F’s influence has waned amidst cultural shifts, their contributions to the American prep aesthetic remains indelible.

Prep Highlights:

  • Outfitter of elite East Coast universities starting 1892
  • Redefined preppy style in the late 90s through suggestive ads and branding
  • Uniform of American high school and college students for two decades
  • Mainstreamed now-standard styles like cargo shorts and rugby shirts

Ralph Lauren – Champion of Timeless American Fashion

Since debuting his label in 1967, Ralph Lauren has become globally synonymous with effortless American elegance through tireless refinement of casual luxury. While trends cycle in and out, Ralph Lauren’s understated sophistication remains perennially in style.

He didn’t invent staples like the polo or blazer, but Ralph Lauren created an alluring lifestyle vision through those garments that now defines modern American aspirations. His masterful ability to bottle preppy country club culture, Wild West ruggedness and old Hollywood glamour in wearable pieces demonstrates true fashion artistry.

Timeless Highlights:

  • First designer to launch full lifestyle brand encompassing apparel, homegoods
  • Perfected accessible luxury, influencing decades of designers
  • Saved thePatternzzz5507 suit from obscurity by modernizing tailored menswear
  • Official outfitter for legendary events like Wimbledon and the US Open

Calvin Klein – Provocateur of Minimalist American Fashion

Calvin Klein Logo Vector Art, Icons, and Graphics for Free Download

Calvin Klein stripped fashion down to its most essential forms while still conveying subtly sexy edge better than any other American designer. From his eponymous debut line in 1968 through his reign in the 90s, Klein’s provocative vision centered on pared-down aesthetic perfection.

Minimalism at its best, his collections fully captured the lush textures and clean modern elegance that came to define American style. Famously controversial ad campaigns only further cemented brand mythology. To this day, Calvin Klein epitomizes sultry sophistication.

Minimalist Highlights:

  • Established prominence of American minimalism and neutral palette
  • Set bar for sensuality and provocation in fashion imagery and ads
  • Made basics like slip dresses, cutout halters, cotton underwear coveted treasures
  • First designer jeans with designer denim line debuting in 1978

Michael Kors – Master of Uptown Jet Set Style

With his namesake label launched in 1981, Michael Kors made timeless luxury sportswear accessible to upscale urbanites worldwide. Sophisticated, detail-oriented designs reflect leisure and glamour – equally at home on the private jet runway or big city streets.

Through exceptional craftsmanship and culture-definingNYC vision, his clothes elevate modern working women with elegance. Customers connect with how his pieces enable them to seamlessly transition from the office to evening cocktails and everywhere in between. Michael Kors reflects the ultimate uptown aesthetic.

Uptown Jet Set Highlights:

  • Specializes in excellently constructed, versatile American sportswear
  • Beloved for signature handbags carried by celebrities and socialites
  • QVC appearances in the 90s made designs aspirational for middle America
  • First American luxury fashion house to reach billion dollar valuation

Estee Lauder – Pioneer of the American Beauty Industry

Estee Lauder logo

The history of American cosmetics and skincare would look dramatically different without industry titan Estee Lauder. Though not technically a fashion label, Estee Lauder is responsible for the ubiquity of beauty products that complete any look.

Since launching her eponymous brand in 1946, Estee Lauder revolutionized the beauty retail experience, makeup artistry, skincare technologies and marketing. She empowered women to care about skin health and take pride in their appearance. Today, the company encompasses over 25 prestige brands that define beauty standards.

Beauty Highlights:

  • First beauty brand sold at department stores starting in the 1940s
  • Responsible for extensive beauty training for sales associates and makeup artists
  • Developed first skincare products optimized for individual needs
  • Created many iconic cosmetic products like Re-Nutriv cream, Youth Dew perfume

Madewell – Champion of Cool Casual Style

Madewell Logo png transparent

Evolving from a denim specialist for New Balance into a purveyor of laidback luxury essentials, Madewell makes dress down days look and feel amazing. Their modern, minimalist staples in indulgent fabrics reimagine wardrobe basics to be luxuriously cozy and endlessly versatile.

Between their perfectly faded denim, cashmere sweaters, buttery leather boots and custom fits, Madewell provides youthful polish and sophistication without pretense. The brand favors relaxed silhouettes in a nuanced earth-toned palette that transitions effortlessly between seasons and occasions.

Casual Highlights:

  • Branched into own brand in 2006 after supplying New Balance with jeans
  • Quickly won loyal fans through vintage-inspired denim fits and washes
  • Focuses collections on elevated basics, luxury materials, custom tailoring
  • Achieved major growth and fashion credibility under J.Crew’s ownership

Tommy Hilfiger – Colorful Pioneer of Classic American Sportswear

Logo of Tommy Hilfiger

Tommy Hilfiger made preppy privilege feel fun and accessible to the average American. Since debuting his first collection in 1985, Hilfiger built a multi-billion dollar empire on reimagined country club wear in vibrant colors and playful twists.

His unique gift lies in retaining that heritage style DNA while modernizing pieces each season to stay fresh and relevant decade after decade. Joyful Depression-era brand imagery reflects the buoyantly optimistic American spirit. For consumers, Tommy style says life is yours for the taking.

Prep Highlights:

  • Hilfiger’s initial runway show featuring a stadium theme defined his future athletic prep aesthetic challenge rules and democratize status dressing through color and proportion play
  • Leader in collaborations, partnerships and influencer marketing in hip hop, sports, pop culture
  • Official sponsor for events like the Kentucky Derby to reinforce classic American brand image

Kate Spade New York – Pioneer of Bold, Whimsical American Style

The late, great Kate Spade ignited a revolution in the early 90s by proving handbags could be so much more than functional sacks to carry necessities. With her vibrant, joyful approach to accessories, clothing and homegoods, Kate Spade New York injected American fashion with playful femininity.

Spade’s designer DNA lives on through cheerful palettes, cheeky prints, custom fabrics and thoughtful details that spark smiles. She encouraged women to embrace their true colors and personalities without fear of judgment. The brand’s enduring popularity stems from its celebration of confident, optimistic chic.

Whimsical Highlights:

  • Debuted first six handbag designs in 1993 and quickly defined 90s aesthetic
  • Fearless use of color, shapes and personalization created entirely new handbag focus
  • Grew internationally while retaining quirky NYC ethos true to Kate’s vision
  • Eventually expanded into successful lifestyle empire spanning clothing, decor, fragrances

Tory Burch – Billion Dollar Queen of Bohemian Chic

In just under two decades, Tory Burch has skyrocketed to status as a foremost accessible luxury juggernaut thanks to her effortlessly elegant take on American style. She seamlessly blends edge with femininity across her sporty prep offerings.

Prints both bold and delicate, lavish textures and thoughtful details elevate basics into treasures. Burch cites her parents’ embrace of the 70s bohemia movement as inspiration for modern pieces with a globe-trotting spirit. The result are timeless collections women gladly wear for years.

Bohemian Highlights:

  • Debuted first clothing collection in February 2004 after successful handbag start
  • Signatures include the Reva ballet flat, colorblocking, floral prints, logos as design accents
  • Rapidly grew brand into a multi-category retail empire including home, accessories, beauty
  • First American designer brand to reach $1 billion valuation on own terms and timeline


This deep dive into the top names laying the foundations of American fashion reveals that cultural impact and democratization of style define true success. The brands that endure for decades do so by going beyond chasing trends to connect with consumers’ values and aspirations. They balance broad appeal with touches of exclusivity. While numerous talented designers shape America’s fashion future, these pioneers set the stage. Their influence touches closets worldwide.

As you’re interested in fashion brands, you can also read our article on Gorgeous German Fashion Brands to Explore

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How Much Do CLO3D Designers Make?

How Much Do CLO3D Designers Make?

Introduction: What is CLO3D? The Lucrative World of CLO3D Design

CLO3D is a powerful software used in the fashion industry for virtual garment design, pattern-making, and visual simulations. It allows designers to create and showcase garments in a realistic 3D environment. With its accurate and efficient tools, CLO3D has gained recognition for streamlining the design process. Fashion professionals worldwide rely on CLO3D to bring their creative visions to life. Its wide range of applications and industry impact make it an invaluable asset for fashion designers seeking innovative solutions.

In the dynamic world of fashion design, CLO3D has emerged as a game-changer. By leveraging advanced 3D garment simulation software, CLO3D designers can bring their creative visions to life. But let’s explore the burning question: how much do CLO3D designers actually make?

Location Matters: A Tale of Varied Earnings

When it comes to CLO3D designer salaries, geographical location plays a pivotal role. The earning potential can significantly differ based on the country or region where these talented designers choose to establish their careers. So, let’s embark on a journey around the globe to uncover the varied earnings in the realm of CLO3D design.

CLO3D Designer Salaries by Countries


United States: Designing Dreams with Dollars

In the United States, CLO3D designers are well-positioned to earn substantial incomes. On average, their salaries range from $60,000 to $100,000 per year. Designers in bustling fashion capitals like New York and Los Angeles often secure higher-paying opportunities due to the intense competition and thriving industry.

United Kingdom: Fashioning Success across the Pond

Across the Atlantic, CLO3D designers in the United Kingdom find themselves amidst a thriving fashion scene. With average annual salaries ranging from $40,000 to $70,000, these designers can enjoy a fulfilling career and a comfortable income. London, with its vibrant fashion culture, presents enticing opportunities for higher earnings.

France: Elegance Rewarded with Euros

Known for its exquisite fashion heritage, France offers a favorable landscape for CLO3D designers. Their salaries typically fall within the $40,000 to $70,000 per year range. Designers fortunate enough to work for prestigious fashion houses often enjoy more significant remuneration, further solidifying France’s allure as a fashion capital.

Italy: Fashion’s Finest Flourish

Italy, synonymous with style and sophistication, provides a fertile ground for CLO3D designers to thrive. Salaries here range from $35,000 to $60,000 annually. Designers who secure positions with renowned luxury brands or influential fashion houses can expect even higher rewards for their talent and expertise.

Germany: Engineering Fashion Fortunes

In Germany, CLO3D designers can find a promising career path with decent earning prospects. Salaries typically span from $40,000 to $55,000 per year. Fashion-forward cities like Berlin and Munich offer platforms for designers to collaborate with renowned labels, leading to enhanced compensation packages.

India: Nurturing Creativity on a Budget

In the vibrant landscape of India, CLO3D designers encounter a different salary scale. Annual earnings average between $5,500 and $11,000. Although the salary range might seem lower, the lower cost of living in the country can balance the equation and provide a satisfying lifestyle for designers.

China: The Dragon’s Fashion Empire

China’s booming fashion industry beckons CLO3D designers with a mix of opportunities and challenges. Salaries in the country typically range from $30,000 to $60,000 per year. Notably, renowned fashion companies often offer higher compensation to secure the industry’s top talent.

Bangladesh: Rising Stars in the Fashion Industry

In recent years, Bangladesh has emerged as a rising player in the global fashion industry. CLO3D designers in Bangladesh can expect salaries ranging from $10,000 to $20,000 per year. The country’s growing garment manufacturing sector and its reputation as a hub for affordable fashion contribute to the increasing demand for skilled designers. While the salary range in Bangladesh may be comparatively lower, it’s important to consider the lower cost of living in the country, which can provide a decent standard of living for designers.

Country Salary Range (Per Year)
United States $60,000 – $100,000
United Kingdom $40,000 – $70,000
France $40,000 – $70,000
Italy $35,000 – $60,000
Germany $40,000 – $55,000
India $5,500 – $11,000
China $30,000 – $60,000
Bangladesh $10,000 – $20,000

Please note that these salary ranges are approximate and can vary based on factors such as experience, skill level, company size, and market demand.

Figure : If you have sufficient skills in CLO3D, you can make a lot of money. Courtesy: Pexels.

How to Increase Your Salary: Tips and Tricks

While the location certainly influences CLO3D designer salaries, there are strategies to boost your earning potential regardless of where you’re based:

Gain Experience and Expertise: The Key to Ascending the Salary Ladder

Building a robust portfolio and acquiring hands-on experience with CLO3D software can significantly elevate your value as a designer. Specializing in a particular niche or

focusing on a specific aspect of CLO3D design can set you apart and increase your earning potential. Continuously honing your skills, staying updated with the latest industry trends, and expanding your expertise can open doors to higher-paying opportunities.

Education: A Foundation for Success

Investing in education is a strategic move to enhance your career prospects and command higher salaries as a CLO3D designer. Pursuing relevant courses, certifications, or even advanced degrees can provide you with a competitive edge, validating your knowledge and dedication to the field.

Strategies for Boosting Fashion Designer Salaries

Beyond CLO3D expertise, there are additional strategies you can employ to boost your overall fashion designer salary. Networking within the industry, forging connections with influential professionals, and collaborating with established designers can lead to valuable opportunities and higher-paying projects.

CLO3D Designer Job Outlook: A Look into the Future

The job outlook for CLO3D designers appears promising. With the fashion industry’s increasing reliance on digital tools and virtual prototyping, the demand for skilled CLO3D designers is expected to grow. Embracing new technologies, staying adaptable, and continuously expanding your skill set will help you stay at the forefront of this evolving industry.

Some FAQs and terms on CLO3D

What is the salary of CLO3D designer in India?

The salary of a CLO 3D designer in India can vary based on several factors, including experience, skills, location, and the company they work for. On average, CLO 3D designers in India can earn between INR 400,000 to INR 800,000 per year. However, it’s important to note that salaries can differ depending on the specific circumstances and industry demand.

What is the salary of E3D designer in India?

The salary of an E3D designer in India can vary depending on factors such as experience, skills, and the company or industry they are associated with. On average, E3D designers in India can expect to earn between INR 300,000 to INR 600,000 per year. However, it’s important to note that salaries may vary and can be influenced by market demand and individual negotiation.

How good is CLO3D?

Clo3D is a highly regarded software used in the fashion industry for virtual garment design, pattern-making, and visual simulations. It provides designers with powerful tools and realistic 3D visualization capabilities, allowing them to create and showcase garments in a virtual environment. Clo3D has gained a reputation for its accuracy, efficiency, and ability to streamline the design process, making it a valuable asset for fashion designers.

ClO3D Jobs

Clo3D jobs refer to employment opportunities related to using Clo3D software in the fashion industry. These positions typically involve tasks such as virtual garment design, pattern development, and 3D visualization. Job roles can include Clo3D specialist, virtual garment designer, pattern technician, or 3D fashion artist. Job requirements may vary depending on the specific role and employer, but proficiency in using Clo3D software is usually essential.

ClO3D Internship

A Clo3D internship offers aspiring fashion designers or students an opportunity to gain hands-on experience with the software and its applications in the industry. It provides valuable exposure to virtual garment design, pattern development, and 3D visualization techniques. Clo3D internships can be offered by fashion companies, design studios, or software development firms. These internships allow participants to enhance their skills and build a portfolio while working on real-world projects.

ClO3D Jobs Remote

Clo3D jobs that can be done remotely refer to positions where individuals can work from a location of their choice, typically away from a physical office. Remote Clo3D jobs allow for flexibility and can be ideal for designers who prefer a remote work setup. These positions require access to the necessary hardware, reliable internet connection, and effective communication and collaboration skills to work with teams virtually.

3D Fashion Designer Jobs

3D fashion designer jobs involve utilizing 3D design software, such as Clo3D, to create virtual garments, accessories, or fashion-related visual content. These jobs require proficiency in 3D modeling, rendering, and textile simulation. 3D fashion designers may work in-house for fashion brands, design studios, or marketing agencies, or they may work as freelancers offering their services to various clients.

ClO3D Designer

A Clo3D designer specializes in using the Clo3D software for virtual garment design, pattern development, and visualization. These designers possess expertise in creating accurate 3D garment simulations, applying fabric properties, and refining garment fit and drape virtually. They collaborate with fashion designers, pattern technicians, and merchandisers to bring their creative visions to life. Clo3D designers can work in fashion companies, design studios, or as freelancers offering their specialized skills to clients.

ClO3D Freelance

Clo3D freelancers are professionals who offer their Clo3D expertise on a project basis or as independent contractors. They work remotely or on-site, collaborating with fashion brands, design studios, or individual clients to fulfill their Clo3D design requirements. Clo3D freelancers bring flexibility and specialized skills to projects, enabling businesses to access expert assistance for specific design tasks or short-term projects without the need for full-time employment.

ClO3D Jobs in Bangladesh

Clo3D jobs in Bangladesh refer to employment opportunities that involve using Clo3D software for virtual garment design, pattern development, and visualization within the country. These roles can be found in fashion companies, garment manufacturing units, design studios, or outsourcing firms that cater to international clients. The demand for skilled Clo3D designers is growing in Bangladesh as the country strengthens its presence in the global fashion industry.

3D Designer Jobs

3D designer jobs encompass various industries, including fashion, gaming, animation, architecture, and product design. In the context of fashion, 3D designers utilize software like Clo3D to create virtual garments, accessories, or fashion visualizations. These professionals possess skills in 3D modeling, rendering, and simulation, and may work for fashion brands, design agencies, or as freelancers. 3D designer jobs offer opportunities to unleash creativity and contribute to innovative design processes.

Please note that the answers provided are based on general knowledge and industry trends. Actual salaries and job opportunities may vary depending on factors such as location, experience, company size, and market demand.


CLO3D is an efficient software for digital sample making and it is the way of the future of fashion. So, to cope with the trend, there is rising need to learn and use this software and as a result, the demand of proficient users of this software is rising day by day. And so is the salary is rising also. As a medium of earning a good sum of money and for passion, people are choosing this profession and so can you!

You might also be interested to know- how much a fashion designer makes by countries.

Transformation in Fashion Industry

Transformation in Fashion Industry

In this era, to be “out of fashion” is indeed to be out of the world. Why so? Well, we already know the reason. Fashion, which is as old as time and as new as tomorrow, is one of the most powerful forces in our life. It influences every sector of our lifestyle. So, to understand the living, breathing and evolving transformation in fashion industry is a need of the hour!

Although the Fashion Industry is considered to be the most glamorous and dynamic fields in the world, it is also difficult, demanding and unpredictable.

Despite the enchanting interplay of creativity, business hype and marketing wit, everything comes down to the bottom line if the fashion companies can’t get profit up to the mark.

In recent years, the fashion industries have undergone dramatic restructuring. The industry does not resemble the one that existed 20 years ago.

Just as fashion products change, the industry itself keep revolving. However, we have seen fashion retailers competing with each other to provide newly fashion trends revealed by fashion shows and runways.

Here are some factors which are driving the transformation in fashion industry:

Elevation of mass production

Prior to the mid 1980s , success in the fashion industry was dependent on low cost mass production of standard designs that did not change often due to the design restrictions of the factories. Evidently, consumers during that time were less conscious of style and fashion and mostly preferred basic apparel or wearings.

Fashion garments began to be mass produced towards the mid-20th century. People began to have more choices of garments as the bulk of production increased.

At the end of the 20th century, fashion awareness among people raised on the top, and they began to choose comfy as well as stylish clothes for themselves, instead of counting on the trends prevailing in the market.

Fast Fashion

Fast fashion is a very known term that has allowed anyone to dress following the latest trends whether he or she has the least of fashion sense.

Spending a little amount but dressing in a different way has become the norm for most people in the last two decades, and that is the reason driving the success of the “fast fashion” trend.

Customers love to see various products or designs every month and this has led to an increase in the demand for new fashion collections over a smaller span of time. And so, to be profitable in the industry, apparel retailers need to take the ‘speed to market’ approach to make profit on fashion that is not in the stores of their competitors.

By emerging small collections of merchandise, fashion retailers encourage consumers to visit their stores more frequently with the idea of ‘Here Today, Gone Tomorrow’. And it surely indicates a shorter life cycle of a particular design or a garment.

Difference in the styling of apparels depict the transformation in fashion industry

Difference in the styling of apparels. Courtesy: Pinterest.

Technological Impact

There was a time previously when the creation of garments required much time and skill, whereas today they are realised within a matter of minutes.

However, today is a combination of all techniques to have been practiced until now. Such as, some designers love to work with the very ancient spindle techniques for their woven styles, but might use a 3D printer for their footwear or ornaments.

The development of technology gives designers a wide choice of techniques to use and it arises constant opportunities. Moreover-

  • Nowadays traditional design methods are being replaced by CAD (Computer-Aided Design), CAM (Computer-Aided Manufacturing) or many other designing platforms which minimizes the time of sketching on paper, draping fabrics on mannequins or having a proper measurement. And so these technologies allow the designers to make any kind of changes required for the desired silhouette or fabric trimmings.
  • For having a true-to life garment visualization or virtual sampling, we can now easily use some 3D designing software like CLO, Marvelous Designer, MAYA, TUKA 3D etc. Most of our fashion industries get benefited from these 3D garment simulations; as these have gradually reduced the machinery cost or labour cost.
  • High-intensity lasers or computer-guided knives are a great replacement of traditional pattern making system as one can get many layers of fabric all at once. But these technologies are mainly used in making expensive apparels.
Pattern making. Courtesy: Pexels.

Pattern making. Courtesy: Pexels.

The assembling of ancient and modern techniques depicts that designers can choose the most sustainable options, and drive the evolution of fashion towards sustainability.

Online shopping & E-commerce for smoothing the digital transformation in fashion industry

Today’s digital world is more and more interconnected with our fashion industry. Digital platforms are becoming prevalent in the fashion market. Every now and then we can see many new brands are emerging with the development of e-commerce, which allows companies to engage consumers through virtual reality.

  • The global pandemic (COVID-19) has transformed the way consumers behave and made it amply clears how technology can be lifted to accumulate sales even when consumers are locked in their homes.
  • Another withholding factor to the rise of e-commerce is the availability of smartphones and devices. Moreover, there is a huge upsurge in 4G and 5G adoption, which indicates a developed infrastructure of a country.
  • While renowned fashion businesses have already joined the e-commerce bandwagon, small shops or boutiques are now also seen entering the homes of prospective buyers via fashion apps, social media pages and garnering followers. As a result, customisation has evolved; creating one’s own shopping basket, having discounts and loyalty points on shopping sites have now become a rewarding experience.
  • During this social media era, the fashion industry is experiencing the increasing role of influencers, as consumers look at their lifestyle as more authentic and attractive than habitual advertisements. Influencers are considered as close to the common people because they are not models and are not forced to make a campaign, but wear what they like and what flaunts their body well; they also show their outfits during regular days or in common. Thus it gets easier for ordinary people or customers to adopt the trend followed by the influencers.

The adoption and popularity of e-commerce have manifested that being digital is the only way forward. As consumers build on their impulses, fashion platforms need to up their game to personalize their offerings to the varied tastes and build predictability within their boundaries, to better purchase experiences.

Customization of a particular attire. Courtesy: Pexels.

Customization of a particular attire brings the transformation in fashion industry


Consumers have become more squeamish and more demanding during the last few years. It builds a high expectation for quality products among the consumers. They choose fashion items according to their values and their personal style. To cope up with the expectations, fashion companies have to understand how to offer product that customers will perceive as unique. Many fashion companies have followed this trend by enlightening their product portfolio and becoming more and more “multi-style brands”.

Sometimes the company has to think about what is the difference that makes the product of a brand incomparable for both customers and competitors. A wrong choice can instantly destroy the brand reputation, thus they have to be very careful with the selection.

The fashion industry is one of innovation, vision and diversity. And of course, we do not need a reminder of this, but in the fast pace of life, it can be easy to get caught in the rapid movement of our works with all the deadlines and trends. We need to juggle with our innovative ideas, customer feedback and our internal communications as well as to create beautiful and sustainable garments as quickly as possible, following the brand’s image and values.

By Team Saturnine,

Mentor: Tanvir Ahamed Fahad; Id:2018-1-6-026

Leader: Atkia Faiza; Id: 2019-1-6-020

Executive: Md. Asaduzzaman Ovi; Id:2020-1-6-020

Dept: Textile Fashion & Design

Photo References:

  • Image 1: Unsplash
  • Image 2: Pinterest
  • Image 3: Pexels
  • Image 4: Pexels

You can also read another of our premium content on Fashion in the 21st century!

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