Modestwear Trends-2024 by WGSN

Modestwear Trends-2024 by WGSN

Modestwear is a growing section in the fashion industry and “Modestwear trends 2024” is one of the mostly sought search term of many fashionistas both for personal and business interests. To quench this thirst, WGSN is a one stop, exclusive and the most trusted source for knowing what’s coming in the fashion industry. But WGSN’s trends are subscription based and exclusive. To save you money and time of searching for trends here and there, Fashionnovation is presenting you some sneak picks from WGSN’s exclusive forecasts to action for the modest consumer across apparel and accessories. The trends are prepared by Laura Yiannakou, Sthandiwe Khumalo, Kim Cupido & Raeesa Brey for WGSN. Fashionnovation is proud to showcase their forecast trends on Modestwear 2024 by WGSN. Without further ado, let us dive in!

This trend report of Modestwear 2024 identifies design and buying priorities for modestwear for 2024, curating our existing forecasts to action for this consumer.

Opportunity: growth is forecast for the modest fashion market but consumer needs are evolving fast.

Key areas to optimise include:

  • Everyday-wear suitable for Ramadan – the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection and community
  • More flexible occasionwear
  • Comfortable/performance-led vacationwear

Need to know: Modest fashion spend is forecast to reach $375bn by 2025 at a four-year CAGR of 6.1% according to the State of the Global Islamic Economy report 2022.

Event-driven purchasing: Apparel continues as a key spending area around Muslim calendar dates, with 77% of Asian and 64% of European respondents citing it as a spending priority during Ramadan in a TGM Research survey.

Modern travel needs: according to the Global Muslim Travel Index 2022 the three demographics driving the most growth in travel are women, Millennials and Gen Z. Expect demands to increase for modest travel and vacationwear. Prioritise lightweight, sun-protective and climate-adaptive performance.

Figure 2: Modestwear trends-2024. Source: WGSN.





There are three action points for modestwear design priorities

  • Invest in items with longevity, that can be worn for multiple end-uses
  • Focus on smarter product phasing and cross-category merchandising over limited appeal capsules
  • Invest to understand regional modestwear requirements

As we embrace Ramadan and the everyday hustle, it’s essential to think smart about our wardrobe choices, especially when it comes to modest wear. We’re looking for pieces that seamlessly transition from home to the office and then to Iftar gatherings, without compromising on style or comfort.

First things first, let’s talk about comfort casuals. Think practicality meets style. We’re talking about comfy, easy-to-layer pieces that can handle the demands of Ramadan. Look out for items like a versatile stealth wealth set, cozy pyjama-inspired outfits (#BoudoirDressing for the win!), breathable tunics, elevated hoodies, oversized tops, woven joggers, and leggings that feel like a second skin.

Now, onto footwear. With regular prayer calls, we need shoes that are not just comfortable but easy to slip on and off. Mary Janes, ballet flats, slides, and sneakers without laces are our go-tos.

For those days when we’re transitioning from the office to Iftar, we need pieces that can effortlessly switch gears. Lightweight trenches, soft blazers, dresses that double as tops, work-leisure dresses, boho blouses, classic shirts, maxi skirts, and cargo trousers are your office-to-Iftar essentials.

Accessories can take your outfit from ordinary to extraordinary. Think detachable corsages, statement chains, elegant brooches, customizable embellishments, eye-catching earrings, wristwear, belts that make a statement, and printed scarves that add a pop of color.

And let’s not forget about staying cool in the hustle and bustle of the day. Opt for fabrics like cotton, silk, linen, regenerated cellulosics, and high-tech synthetics that regulate temperature. Look for qualities like #Secondskin and #Bodywear for everyday comfort.

With these tips in mind, you’ll be Ramadan-ready and everyday chic, no matter where the day takes you!

Figure 3: Ramadan everyday modestwear. Source: WGSN.


Vela scarves, Inrea, Levi’s, ameenaroshae, Haya and I have some influencing styles to look for.

Eid al-Fitr and Eid al-Adha modestwear trends-2024

As we approach Eid al-Fitr and Eid al-Adha, there’s a noticeable shift towards more conscious and adaptable occasionwear. People are looking for outfits that not only celebrate the festivities but also align with ongoing trends towards casualization.

Figure 4: Eid-ul Fitr and Eid-ul adha trend 2024. Source: WGSN

It’s important to steer clear of creating tokenistic capsule collections. Instead, focus on re-commerce and modifying existing ranges to meet the evolving needs of the market. Hiring market experts with experience in modestwear design can offer invaluable insights into the specific requirements of this niche.

When it comes to design, consider scaling back on maximalist trims, prints, and embellishments. Instead, offer more versatile pieces that can be layered over or under other items, or easily elevated with the right accessories. Look out for key items like full skirts, maxi skirts, boho dresses, column dresses, #ElegantSimplicity dresses, fluid blouses, draped tops, ruffle-trimmed overcoats, and plissé top and trouser sets.

Market your collections by showcasing multiple ways to wear them. Consider creating #Layering tutorials demonstrating various outfit builds, and share Get Ready With Me (GRWM) reels to engage with your audience. Take inspiration from successful approaches like Twiice Boutique in Australia and collaborate with influencers to demonstrate styling opportunities. Additionally, tapping into insights from reports like the Gen Z: Muslim Digital Behaviours can provide further ideas for marketing strategies tailored to your target audience.

Eid al-Fitr and Eid al-Adha are occasions of joy and celebration, and with the right approach to occasionwear, you can ensure that everyone feels confident and stylish during these special times of the year.

Figure 5: Influences for Eid-al fitr and Eid-al adha. Source: WGSN.

Travel and resortwear modestwear trends-2024

Let’s make summer styling a breeze by crafting #TravelFriendly pieces that blend lightweight fabrics with modest silhouettes, ensuring comfort and breathability wherever your adventures take you.

In response to the growing trend of minimizing luggage, our focus is on cabin-bag-friendly clothing that’s both practical and stylish. We’re talking about fuss-free, interchangeable vacation wear that’s light on weight and space. Think crease-free, modular, and packable garments that are perfect for wearing both on the journey and at the destination. Look out for essentials like lightweight cargo trousers, versatile packable travel sets, beach-to-business shirts, #SummerSensuality dresses, resort maxis, and city-to-beach trousers.

Figure 6: Modestwear prevails in travel and resortwear too. Source: WGSN.

Investing in good-coverage lightweight fabrics is key. Not only do they provide the necessary level of skin coverage for modesty and sun protection, but they also offer comfort in rising global temperatures. We’re prioritizing climate-adaptive styles and cooling fibers, especially in active, swim, and cover-up pieces that excel in both fashion and performance. Keep an eye out for protective sun tops, layering tanks, and rash suits to stay cool and protected under the sun.

With these #TravelFriendly summer pieces in your wardrobe, you can jet off to your favorite destinations with ease, knowing you’re prepared for any adventure that comes your way.

Influences for travel and resortwear trend 2024

Figure 7: Influences for travel and resortwear trend 2024.


As we wrap up this dive into the world of modestwear trends for 2024, it’s clear that the fashion landscape is evolving to meet the diverse needs of consumers. With Ramadan everyday wear, Eid al-Fitr and Eid al-Adha occasionwear, and travel-friendly resortwear in focus, there’s a wealth of options catering to various occasions and preferences.

The forecasted growth in the modest fashion market presents exciting opportunities for designers and brands alike. By embracing longevity in design, smarter product phasing, and a deep understanding of regional requirements, we can ensure that modestwear continues to thrive and evolve alongside shifting consumer demands.

From comfortable casuals to adaptable occasionwear and travel-friendly pieces, the key lies in versatility, comfort, and style. By staying attuned to these trends and influences, we can navigate the fashion landscape with confidence and creativity.

Whether it’s celebrating Ramadan, dressing up for Eid festivities, or jetting off to sunny destinations, there’s something for everyone in the world of modest fashion. So here’s to embracing diversity, creativity, and inclusivity in our wardrobes, and to a stylish and chic 2024 ahead!

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All about Modest Fashion

All about Modest Fashion

The image is to depict modest fashion

A woman in modest outfit. Courtesy: Photo by RODNAE Productions from Pexels

Modest fashion? From Jakarta to Dubai, London & soon even Miami, runways around the world are showcasing higher neckline, longer hemline, longer sleeves and looser cuts. This is Modest fashion!

The term modest fashion refers to a fashion trend of wearing less skin revealing clothes with stylish design. Although the exact interpretation of modesty varies across culture, religion and country. Beyond the various thoughts all agree on the idea that modest fashion is mainly focused on introducing the trend fashionably with the requirement of their faith, personal comfort and choice.

Origin of Modest fashion

Modest fashion can be seen throughout many different time, periods & culture. Although Abrahamic religions have more influence in modest lifestyle. Many Christian, Jewish, and Muslim women practice the veiling of their head, with Christian women wearing a head covering, Jewish women wearing a tichel, and Muslim women wearing a hijab.

However historically it can be connected with medieval clothing. Besides Robes, shawls and intricate Kaftans of 14th century Ottomans and Farthingale skirts of Elizabethan England could be considered modest.

Market of Modest Fashion

Having rich history behind modest fashion is now endorsed by global fashion brands and retailers, and was set to become a $450 billion industry. However, in 2018 modest fashion was considered as a $250 billion industry. According to Pinterest UK, modest fashion searcher increased 500% in 2019. More designers are restoring to longer and more flowy designs. The industry was expected to increase by 51% by 2019. According to the Global Islamic Economy Report, the Muslim fashion spent alone in the UK is estimated to reach £226 billion by 2020. Names like Dolce & Gabbana, H&M, Uniqlo have also entered modest fashion segments. Other brands, including DKNY, Tommy Hilfiger, Oscar de la Renta, Monique Lhuillier, Zara and Mango, have produced special collections for the Ramadan holiday.

Fashion Week/ Fashion Show based on Modest theme

A lot of fashion shows have been organized based on modest fashion theme. Muslim cities like Jakarta, Dubai & Istanbul have already organized fashion week successfully. Middle east country like Saudi Arabia, Qatar, Israel, Palestine, UAE, Turkey and African countries like Morocco, Algeria etc. are coming forward in support of modest fashion. Western fashion cities are also approaching with this theme. In February 2017, London hosted its first-ever Modest Fashion Week, featuring more than 40 labels showcasing styles that ranged from maxi dresses to hijabs. Israeli fashion company Modli which has mainly US based market also featured modest fashion items.

In 2018, the Islamic Fashion & Design Council (IFDC) has partnered with Milan Fashion Week (MFW) to host a modest fashion party. Miami fashion week based on modest fashion was also about to be hosted in 2020 but due to Covid19 pandemic they expect to reschedule it in 2021.

Contradiction & Misconception about Modest Fashion

For many people, Modesty is a modern taboo. It is the object of ridicule and scorn. Some believes Modesty inhibits freedom and it is the product of centuries of “Patriarchy”. Although the most important part of this development is that modest clothes are worn outside of a religious context. It depends fully on the consumer how they are accepting modest fashion. Most of the modest fashion are designed for both religious and non-religious consumers.

Once you put aside the misconception that modest fashion is only tied to religious and religo-ethnic desires, many of the fashion experts recommend quick to stress that covering up doesn’t have to equate to looking boring or avoiding trends. Currently many scholars are working and studying with this growing phenomenon such as British professor Reina Lewis from London College of Fashion.

The need for Security

Another theme found in the new modest fashion trend is the need for security. One of the primary functions of clothing is physical protection from the elements. However, clothing’s most significant purpose is more protection of a person’s dignity and privacy which inspires one’s spirituality. In an increasingly polarized and uncertain world, many women claim a need for extra “armor” to protect them from the unforeseeable.

The situation of the #MeToo movement has also materialized insecurity between the sexes. This rising tension is redefining relationships and social conventions.

Modesty Wear for Men

Hijab lines created by luxury brands such as Dolce & Gabbana and frequent shows in places such as London, Dubai and Paris, modest fashion is being bigger than ever for the ladies.

However, men have not been forgotten when it comes to trend-led modest fashion. In 2018 London Modest fashion week clothing targeted towards modesty wear for men. Hooded jubbah, denim khandoura, shemaghs, modest prayer hats and swanky sandals displayed on the center stage to an expectant crowd of media, bloggers and fashionistas. Alia Khan, the chairwoman of the Dubai-based Islamic Fashion and Design Council (IFDC) said: “The opportunity is in studying this area and catering sincerely to it. I predict this is the next area of growth we will all be hearing a lot more about.”

What’s Next?: Trend of modest fashion

The next stage for modest fashion lies in diversity: The diversity of men & women who are choosing to dress this way, as well as an expansion of designers, influencers and platforms that this department will seep into. It is expected that major retailers will collaborate with modest designers and more modest fashion events that live offline and empower women in person. Experts believe it will continue to grow naturally, as it caters to a particular person, not a culture or a religion.

Source: (Wikipedia, Forbes, Who What Wear, Arabian Business, TRT world, Khaleej Times, Miami Fashion week, IFDC)

If you are interested to know the modestwear trends of 2024, you can go here and read our exclusive article!

The trend report is taken from WGSN, so get a sneakpeak asap!

Shariful Islam Akash
Department of Textile Fashion and Design (TFD)

Bangladesh University of Textiles (BUTEX)