![The Inception of Fashionnovation: Fashioknowledge Fiesta 1.0]()
by Purba | Oct 13, 2020 | Our works, The story of Fashionnovation |
Fashionnovation is a hub of energetic youths who are committed to change the world positively through fashion and innovation.
This is a platform of the students of Textile Fashion and Design which helps them to unite, learn and showcase their creative works.
Founded by Kazi Farhan Hossain Purba, a student of Bangladesh University of Textiles (BUTEX), this platform initiated its journey by encouraging the students of BUTEX’s Department of Textile Fashion and Design to know more about fashion by arranging a quiz competition named Fashioknowledge Fiesta.
Our Founder and President Kazi Purba giving his speech on the cultural event of Saree Punjabi day.
With the passage of time this organization has arranged many seminars, webinars and competitions to help and encourage the fashion students.
Now Fashionnovation is in its way to unite all the fashion institutes of Bangladesh and other countries to give the momentum to encourage and to be encouraged.
The fast fashion’s devastating role on the humans and the environment always bothered us. That’s why our goal is to preach sustainability in the fashion sector of Bangladesh and other countries by creating an ideal model. For that we arrange knowledge based quiz competitions, create contents and update people with the latest news of fashion.
We are also on our way to create sustainable products using natural dyes and natural resources. The satisfaction of our journey lies in spreading light through fashion and innovation. That’s how we are up and running and going towards to reach our goals.
by Purba | Sep 29, 2020 | Fashion and sustainability |
What is Sustainable Fashion:
Sustainable fashion is a developing process of compliance change to fashion products, actually all over the fashion system as well as fashion industry. It can easily keep contribution towards greater ecological integrity & also can inspire us to be self-confident in fashion so that the elegancy of a person as well as the whole civilization can be expressed clearly.
If we want to describe the environmental impacts on sustainable fashion then we must have knowledge about fashion industry. Almost all the processes of making an apparel from fiber are conducted in an industry. And the whole process follows some steps consciously. Generally four steps are as follows:
1.Raw materials like fiber and yarns & other necessary elements are produced,
2.Fashion good are produced & designed by designers,manufacturers,contractors & others.
3.Giving a transparent idea of retailing sells.
4.Advertisement & promoting.
Environmental Hazards facing for fashion industries:
Its a bitter truth that the imperfect manufacturing process of those products which seem elegant to us, are responsible for many environmental issues. During high water usage, high chemical treatments used in weaving, dyeing or in other processes environment hazards are faced badly. And it’s actually a matter of concern that only 20% of clothing is recycled or reused and the rest are being wasted. It has been reckoned that only in UK around 350,000 tons of clothing ends up as dissipation every year. According to Earth Pledge, a non-profit organization committed to promoting and supporting sustainable development, almost 25% of the world’s pesticides are used to grow non-organic cotton & at least 8000 toxic chemicals are used to get textiles from raw materials. Another study shows that approximately 34.8% of microplastics are found in the oceans basically coming from textile industries. Microfibers are tiny enough & for that reason it can easily mix up with the wastes. So, by eliminating synthetic materials used in textile products & by following the three ‘R’s reducing, reusing and recycling, we can prevent harmful synthetics and microfibers from ending up in our environment.
But we can easily move on from these hazards by adopting sustainable fashion. Actually sustainable fashion works with a goal which concerns for saving our environment from any kind of negative footprint.
How sustainable fashion can help to solve environmental issues:
Conversation of Natural Resources by Sustainable Fashion:
By recycling products we can easily get back our natural resources & it can be hoped that we can get rid of annihilation of most important products of our nature. And it is a matter of hope that recycled fibers have been proven to be a much more sustainable option, as they solve the most concerned problems of waste management. A study from 2015 shows that to make clothes, 97% new resources are used, only 3% of it are recycled materials.
Reduction of dangerous Carbon Footprints:
The global fashion industry is responsible for global warming. Mainly using the clothes which are petroleum based and made from fossil fuels including polyester, acrylic & nylon are the reasons of environmental hazards. Actually these kinds of materials require more energy than the natural0000 materials. And which fabrics are made from sustainable wood pulp such as TENCEL and also natural fibers such as cotton, hemp, linen are biodegradable which can easily reduce dangerous carbon footprints.
Sustainable Fashion Safeguards Animal Lives:
An estimation showed that over 430 million animals per year are slaughtered & killed for only the leather industry. But sustainable fashion helps our animals because many of the clothes are made from sustainable wood pulp & also clothes of cellulosic, protein & mineral origins.
Requires Less Water in Sustainable Fashion:
Our textile industries, in present or in future, maybe unable to be built up beside or in those areas which have sufficient water. But water is a major resource for the fashion industry & the works of spinning, weaving, knitting, dyeing and finishing process can’t be done without water. How much water we need to have a apparel from the fibers can be said like this-to produce a single T-shirt, it takes an incredible amount of 2700 liters of water! Cotton is highly dependent on water, but is usually grown in hot & dry areas where water is a scarce resource already. On the other hand, organic cotton reduces water consumption by 91%. And if we say about sustainable fabrics, these fabrics require little to no water.
Fairer & Safer Working Condition is Introduced:
It’s a bitter truth that most of the inenarrable masters treat rudely with the workers. Endless working hours, unacceptable health & safety conditions have to be faced by those workers. But if sustainable fashion can be introduced broadly, this time duration can be decreased & also works will be enjoyable!
Healthier for People & Planet:
Almost everyone know about fast fashion but in fast fashion, intense chemicals are used which are actually harmful to health. Around 8000 different synthetic chemicals are used to dye, bleach and wet process garments. Those chemicals are so dangerous that they often cause severe diseases or even deaths among farmers and create acute birth defects on their children.
Some of these chemicals pose a real threat to our health because our skin absorbs anything we put on it even dangerous chemicals! But in using process of sustainable fashion, we don’t have to use those dangerous chemicals at all. So, it’s healthy enough for plants, animals as well as human beings.
Sustainable Fashion Reminds Us How To Love Our Clothes Again:
Everyone feels good when he looks at a gorgeous, finished piece of clothing in a store but forgets the background story of this nice work! It’s not actually our fault at all because we are not introduced with this sustainable fashionable products. And as a result we are unable to make a correct decision of buying anything related with textile. But when sustainable fashion will be introduced, we will be more conscious & get comfortable clothes by proper buying decision.
How Sustainability Can Save The Fashion Industry After COVID-19:
Already many questions have been arisen about the uncertainty of textile industry as well as fashion industries after this pandemic situation of COVID-19. Every sector related with textile is in uncertainty now. But sustainable fashion can do a great job in this case! It’s true that sustainable fashion has not spread its branches in all sectors but it can easily do that very soon. It will easily access in total textile industry as luxury, sport etc. However, it is more relevant than ever as a recent study finds the current crisis that all the textile industries can come back with a great profit by sustainable fashion after the pandemic.
Sustainable fashion will protect critical assets to survey the economic crisis. It can be hoped that sustainability will be an imperative for strong companies & also the entrepreneurs can work with it spontaneously after this pandemic. Sustainable fashion is actually the come back of some products with quality & durability at a time. Then coming to the point of getting facilities in business we can uphold the statement of Kate Heiny, sustainability director at Zalando SE. He said that after this COVID-19, sustainability will help us stay ahead of customers. Last of all we can hope that as it is very much helpful towards our environmental & social issues, so it will be granted unanimously by everyone!
Conclusion:
The fashion industry needs to become more sustainable to fulfill the volition of the consumer need & expectations because almost all of the consumers are aware of environmental issues nowadays. So, by keeping in our mind about the pressure of the consumers & also business profits and all over to save our environment we should introduce, establish & start up sustainable fashion in our fashion industries as soon as possible.
Reference Links:
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.woodstrk.com%2Fblogs%2Fblog%2F8-reasons-why-sustainable-fashion-matters&psig=AOvVaw1dlu8PWasmcV8FXGQ0rthm&ust=1600166491333000&source=images&cd=vfe&ved=0CA0QjhxqFwoTCKiNpbLF6OsCFQAAAAAdAAAAABAD
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.just-style.com%2Fanalysis%2Fwhats-hindering-progress-on-sustainable-fashion_id133899.aspx&psig=AOvVaw35XJZKN2mU9P2BkaA53M6j&ust=1600165543513000&source=images&cd=vfe&ved=0CA0QjhxqFwoTCPj44fjE6OsCFQAAAAAdAAAAABAX
https://journals.sagepub.com/doi/full/10.1177/2158244018774611
https://www.unenvironment.org/news-and-stories/story/trend-sustainable-fashion-wake-covid-19
Nashita Ahmed
Department of Environmental Science and Engineering
Bangladesh University of Textiles (BUTEX)
You can read another article of the same author: Textile Recycling: Reducing Waste and Promoting Circular Economy
by Purba | Sep 29, 2020 | Academic |
A saying goes that, nature is not only all that is visible to the eye- inner pictures of the soul is also included where color psychology meaning is paramount. The proper definition of color from this may be found! Many people think that color is just a matter of how things look like. But scientifically, it is the first thing humans register when we are see anything and color psychology is a key to unlock the door to all the feelings that we assign for each color. For example: if a fly is black, we won’t get irritated that much but if it is with yellow stripes, our brain will register it as a threat. This psychological factors have led us to build color psychology meaning, chart and sometimes color psychology tests.
The way we perceive the whole world from our own perspective is the area of color psychology. Color affects a lot of things like: perception, moods, nature etc.
Some colors have different impacts based on different types of people, gender, geography, culture, etc. factors. The fondness of color is relative. A person may find Red as a great color while other can find it as the opposite. Some may see it as friendly, loving and stimulating, on the other hand, some may find it as aggressive.
Normally color psychology relies on six basic principles:
- Specific meaning.
- The meaning can be either based on learned meaning or intuitive meaning.
- Evaluation is caused automatically by the person perceiving.
- Color-motivated behaviors are forced by evolution.
- Color can influence humans automatically.
- Context is a very important aspect here.
Properties related to color psychology:
We ponder if we all see colors the same. The answer Is negative. In color psychology it doesn’t matter what we think we are looking at; actually the effect of colors on us is caused by their energy entering our bodies. Even color-blind people are also inclusive to color psychology!
Color affects our emotions and behavior. Our reactions to colors are led by a combination of many factors such as: biological, physiological, psychological, social and cultural factors.
An excellent example of executive for a paint company can be stated here. He received complaints from workers who work in an office which he painted in blue. The officers said that the office was too cold. After that incident when the offices were painted with a warm color, the complaints ended suddently even though the temperature was same! Isn’t it amazing? This phenomenon happened just because of color psychology.
Each and every color has potentially positive or negative psychological effects and the effects depend on the relationships within color combinations.
The psychological properties of the basic colors are given below:
1.RED
Positive aspects: Physical courage and strength, warmth, energy , ‘fight or flight’ signal, excitement.
Negative aspects: Aggression, visual impact and strain.
Being the longest wavelength, red is a very powerful color. It appears to be nearer
than it is. Hence its effectiveness in traffic lights has made it accepted by the whole world.
2.Blue or “Color psychology blue”
(because this is the keyword people search for most. Fashionnovation team knows that. Muhaha! Helping you to find it more easily! Another use of psychology for the benefit of human kind!)
Positive aspects: Intelligence, communication, trust, coolness, reflection, calm.
Negative aspects: Coldness, lack of emotion, unfriendliness.
Blue is perceived as a soothing color; it affects us mentally, rather than the physical reaction we have on red. According to research, blue is the world’s favorite color though it is sometimes perceived as cold, and unemotional.
3.Yellow
Positive aspects: Optimism, confidence, friendliness, creativity.
Negative aspects: Irrationality, fear, anxiety
Yellow is the color of confidence and optimism. But too much of its use or the wrong tone in relation to the other tones in a color scheme can result in self-esteem fluctuation and give rise to anxiety.
4. Green (Color psychology green)
Positive aspects: Nature, fertility, harmony, balance, refreshment, peace and equilibrium
Negative aspects: Boredom, stagnation
Being in the center of the color spectrum, it resonates balance. When the world around us contains plenty of green, this indicates safety of life. It also indicates presence of water and little danger of famine. If incorrectly used, it can be perceived as boring.
5. Violet
Positive: Containment, vision, luxury, quality.
Negative: Suppression, oppression and inferiority.
The shortest wavelength in the color spectrum is violet, also known as purple. This color encourages deep contemplation. This color expresses royalty. Again wrong tone of violet can indicate cheapness.
6. Orange
Positive: Physical comfort, warmth, sensuality, fun and passion.
Negative: Frustration, immaturity.
The color orange is stimulating and which combinines the physical and the emotional aspects. It focuses on issues like physical comfort. On the other hand, it can focus on the exact opposite – deprivation if negatively used.
7. Pink
Positive aspects: Peace, warmth, femininity and love
Negative aspects: Emotional claustrophobia, physical weakness.
Being a tint of red, pink affects us physically and its soothing, rather than stimulating. Too much pink can be somewhat emasculating. That’s why it’s not so common in men’s wear.
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Grey
Positive aspects: Neutrality.
Negative aspects: Lack of confidence, dampness and lack of energy.
Pure grey is the only color that has no direct psychological properties that’s why it is called neutral. However, it’s quite suppressive. Too much use of grey usually indicates a lack of confidence.
9. Black
Positive aspects: Security, emotional safety, efficiency, substance.
Negative aspects: Coldness, menace, heaviness.
Black is all colors totally absorbed. Black creates protective barriers, as it absorbs all the energy coming towards the black dress wearer. It creates a perception of weight and seriousness. It can be menacing to many people as black is the absence of light. That’s why many people are afraid of the dark.
10. White
Positive aspects: Hygiene, clarity, purity, simplicity.
Negative aspects: Sterility, coldness, barriers, unfriendliness
White is total reflection opposite to black. White is purity and uncompromising. it denotes hygiene and sterility.
11. Brown
Positive aspects: Warmth, nature, earthiness, reliability
Negative aspects: Lack of humor, heaviness
Brown usually consists of red and yellow, with a large percentage of black in it. It has associations with the earth and the natural world and so it reminds us about earth.
The significance of color psychology in fashion world:
Color is a major element of fashion design. In fashion, color is one of the most effective tools to attract the customers. Psychologists saythat color impression can be responsible for 60% of the acceptance or rejection of a product. Different cultures have different symbolic meanings of colors. For example, white is the color for weddings in western societies where white is worn by widows in the South East Asian countries. So fashion designers must consider the color, focus on consumers preference for color, shade, style, patterns and the psychological effect of those colors. Designers must apply color psychological effect in fashion planning and designing, developing their planned products and marketing them.
Nobody can deny that color is the first thing that people notice. The color of your dress defines your first impression. To be a good fashion designer, you should have all basic ideas about color psychology & its meaning. We can study color meanings to grow up our company strategy & connect to ideal customers. If we use our knowledge of color psychology well, we will enjoy massive success in our business, career & personal life. So not only as a fashion designer but also a human being, we should be aware of color psychology.
Related article:
Color forecasting in fashion
Tanvir Ahamed Fahad Department of Textile Fashion and Design, Bangladesh University of Textiles,
Batch-44
by Purba | Sep 27, 2020 | Academic |
In the Nineteen Twenties, the jumper shirt was introduced and it became implausibly common. Typically the jumper shirt was manufactured from cotton or silk and had a sailor collar. Good for pairing with a skirt, it always reached just under the hips and would be in the middle of a belt or sash. Another common sort of twenties shirt was a low-cut v-neck shirt with a chemisette hooked up to market modesty. Unwoven long-sleeve shirts with rounded collars and tank blouses were additionally common within the decade. For men, polo shirts, dress shirts and sweaters were the superior of selection. Going into the thirties, female blouses that featured v-necks and long bow ties hooked up round the neck, sleeveless blouses and knit shirts of cloth and linen were common. Throughout the war-worn forties nylon and silk were replaced with material and viscose for formal superior, whereas terry artefact, linen and even canvas were used for leisure shirts. Girls UN agency worked throughout war II wore military vogue shirts that had button-up collars, and girls UN agency were a region of the yankee Woman’s Auxiliary Corps would wear a full war military outfit. After war II concluded, up till the mid-1950 ‘s trends in women’s fashion modified once more. Round-neck designs on sleeveless shirts or sleeve shirts were common, still as polo-necks. Dolman sleeves dominated trendy superior within the fifties and sixties, too. The Sixties brought ethnic print blouses, ribbed turtleneck sweaters and boat-neck superior into thought vesture. And, shirts for men and girls typically featured “wild” patterns. From the late sixties to the time of life, bright coloured shirts and blouses with psychedelic patterns were fashionable and reformist fashion created Indian veiling shirts, peasant superior, tunics and Jawaharlal Nehru jackets common for each men and girls of the time. Space-like and artistic movement fashions additionally became common and lots of superior were created out of suede, leather, vinyl and plastic. In the Eighties, as designs became slightly a lot of casual and T-Shirts and polo shirts became acceptable superior, and for formal or business-wear, cubic superior with shoulder pads, blazers, dress shirts and sweaters were common for men and girls within the decade. Over-sized superior were common within the 80s and 90s still. The 1990’s saw plenty a lot of exploitation of fashion with designer labels showing on the skin of vesture as how to market standing and trendiness. That trend continues these days because it isn’t uncommon to check folks carrying fashionable casual shirts that host a daring Guess or Ralph Lauren brand on the front. The nineties additionally saw a rise within the quality of crop superior and halter superior as women’s designs became a lot of provocative. Within the late 80s, 90s, and in today’s fashion, T-shirts became a lot of of how to specific individuality and a human tastes and preference with impudent catch phrases, funny photos, or popular culture references showing a lot of and a lot of within the thought.
Gulshan Ara Tasnim
Department of Textile Fashion and Design, Bangladesh University of Textiles
ID:2020-1-6-011
TFD-46
