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by Purba | Oct 14, 2020 | Top fashion news |
What is Gucci?
Gucci is one of the most luxurious and fashionable brands. It is an Italian fashion brand which was established in 1921 by Guccio Gucci in Florence, Italy. Before all, Guccio Gucci was a porter at the Savoy hotel in London when he first became enomored with glazing suitcase for guests. At the beginning the brand produced leather goods, silk good, luggage, shoes and hand bags. Now its product lines include ready-to-wear, makeup, fragrances and home decoration.
Why is it called Gucci?
The GG stands for Guccio Gucci, the father of the company. The name Gucci comes from Guccio Gucci.
What is the meaning of Gucci?
Though Gucci comes from its founder’s name, its meaning is worldwide taken as ‘fancy, very fashionable.’
The history of Gucci
In 1938, three sons (Aldo, Vasco and Rodolfo) of Guccio Gucci joined the business. Guccio’s sons were tasked with expanding the brand’s presence, bringing Gucci to Rome and at last Milan. In 1950, Gucci experienced unbelievable success as a label of choice amongst rich travelers, actor or actress and other well-heeled customer, amazing designs. Guccio Gucci died in 1953. After that the business continued under the direction of his three sons, Aldo, Vasco and Rodolfo. When Rodolfo Gucci passed away in 1983, the control of this brand passed to his son, Maurizio. On this period, the brand experienced a lot of troubles. In 1993, the Gucci family was entirely ousted from the capital of the company. After that, the brand was revived with a provocative ‘Porno Chic‘ props which puts seduction at the centre. Gucci was acquired by the French conglomerate Pinault Printemps Redoute in 1999.
American designer Tom Ford was hired as a ready-to-wear designer in 1990. Four years later, he promoted to Creative Director. During that period, Ford was credited as being instrumental in helping to recover Gucci’s fame. In 2004, Tom Ford replaced by Frida Giannini and he presented his last collection with Gucci. Frida Giannini took control of both men’s and women’s ready-to-wear in 2006. During 2020s, Gucci became an iconic ‘Geek-Chic’ brand.
Alessandro Michele is the current creative designer for Gucci since 2015. Michele was responsible for a number of executive roles before taking on creative direction for Gucci. Marco Bizzari is CEO of Gucci since 2014. After few years, Gucci had achieved record sales under Michele’s leadership, fuelling an 11% boost in profits for the brand’s parent company. Now Gucci is owned by the French luxury group Kering. In 2019, Gucci operated 487 stores for 17,157 employees and expanded their brands all over the world. Recently, Michele declared in May 2020 that Gucci clasping seasonless fashion and leaving the structure of Fashion Week behind. It will also be cutting down on its shows, going from five to just two every year. And the brand’s high performance will be continued always.
Gucci’s logo
Gucci logo regarded as the most recognizable in terms of luxury branding. Aldo Gucci, son of the founder of Guccio Gucci, designed the Gucci logo for his father. The use of the two G’s is in reference to the initials of Guccio Gucci himself. It’s an artistic, significance and most memorable way to create the founder’s signification in a visually endless way.
GUCCI logo
Gucci brand is influencing world’s people day by day. Actor, singer, dancer, wealthy people, people who walked on the red carpet or who attending functions like to wear this brand dress, shoes, bag etc. Elizabeth Taylor were photographed carrying bamboo – handled Gucci bags and the Horsebit loafer in 1953. Few years later, Jacqueline Kennedy was spotted carrying a Gucci bag, the fashion house named it ‘ The Jackie ‘. Also Grace Kelly had an influence on Gucci’s designs as well. On that time, Gucci had stores in Tokyo, Hong Kong, New York and many other places. In 2019, Harry Styles attended Met Gala by wearing Gucci brand dress.
What is the Gucci font?
You may be curious if you love typography and wonder which font it is in every text you see, the font of GUCCI is Granjon.
Does Gucci have a slogan?
Unlike most brands, Gucci doesn’t have any particular slogan. They have simple phrases communicating with the themes of different ads though.
What is unique about Gucci?
Gucci has developed over the years as a sign of abundance representing the luxury and glamorous fashion house. Gucci has so many products such as hats, gloves, jewellery, watches, shoes, bags, dress, belt silks etc. Gucci designed dresses are so unique and stylish among othe brand dresses. This brand has their every seasonal dress collection. This company organizes fashion shows to show their design products to the buyers or public. They make shoes which are very comfortable. However, Gucci’s every product is so amazing and demanding that recently, they create a lot of profit by selling these things . According to me ,this brand is on top of the list. I like Gucci’s product so much.
HERE IS A QUOTE OF ALESSANDRO MICHELE, “THE WAY YOU DRESS IS REALLY THE WAY YOU FEEL, THE WAY YOU LIVE, WHAT YOU READ, YOUR CHOICES. THAT’S WHAT I WANT TO PUT INTO GUCCI.”
Why Is Gucci So Expensive?
The reasons are given below:
- Rich heritage and smart business strategy
- Global brand recognition
- Unique and well researched elements of design and clever marketing to stir consumer emotions
- Endorsement of royals, politicians, heads of state, movie stars, a history that confers the Italian label with a unique sense of prestige, status, and desirability.
- Celebrity endorsements
- Excellent and unquestionable quality of their products
Who designs for Gucci?
Alessandro Michele, the Creative Director of Gucci, is in the creative world of fashion design from 1994-present and serving Gucci.
Trending products of GUCCI
There are many products that Gucci has produced and won the heart of its customers. We are talking about some of the most trending products of Gucci here:
The Gucci belt
Gucci belt is so much iconic that you can visualize it even without seeing its photo. You have seen celebrities wearing the belt with pride. This is undoubtedly a unique and coveted piece of Gucci.
Gucci Belts for Women. Courtesy: FARFETCH
The Gucci silk scarf
Gucci GG Bee-print Silk Scarf. Source: Pinterest.
Interlocking G Horsebit silk scarf in ivory | Courtesy: GUCCI® US
Gucci silk scarves are classic products that has faced the examination of time.
The Horse-bit Loafers
This unique piece is a classic. Starting its journey in the 1950’s, it has seen many changes in the designer team but the original design has remained unchanged and the coveting from the customers is still the same.
Gucci’s Iconic Horsebit Loafer. Photo courtesy: GQ.
Sumaiya Ferdousi Arpa
Department of Textile Fashion and Design,
Bangladesh University of Textiles,
Batch: 45
ID: 2019-1-6-021
There are some German fashion brands which are timelessly rocking the fashion trends. Please click here to read about them.
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Louis Vuitton’s Bernard Arnault becomes the richest person in the world
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by Purba | Oct 14, 2020 | Fashion Illustration |
For those who know Prada, they and everybody else should also know what Miuccia Prada, Italian head designer of Prada once said. She quoted, “Fashion is instant language”.
Getting deeper into this quote, we can discover how this quote can open many doors to learn and engage in the language itself. One of the ways is fashion illustration.
In other words, if fashion is a language, let fashion illustration be the words. Fashion illustration is, in fact, like a picture worth 1000 words. But doesn’t a curious mind want to know, what exactly fashion illustration is?
As Wikipedia would say- fashion illustration is the art of communicating fashion ideas in visual form. Now there’s going to be people who’ll think, “If this writer needs to quote directly from Wikipedia, I could’ve done it on my own”, right?
Well, defending on the writer’s side, there is actually more to it. Fashion illustration indeed is a form of art. But it not only visualizes the idea what a clothing should look like, but it also shapes the style of the current generation.
As fashion illustrator Graeme Aymer said, “Fashion illustration is a style itself, and it is currently enjoying a Renaissance”. Designing clothes through drawings and colors are the basic tools.
But an illustrator also has to think about the future before the actual creation of the clothes.
Fashion Illustration by hand. Image courtesy: Author.
Now the question is, what should an illustrator put into a fashion sketch? One must ensure to put embellishments, render the fabric accurately, put the prints and seams. But before all of these, one must know how to draw the human figure with appropriate body size, shape and most importantly- expression! You got to admit, a figure wearing clothes with profound expression is what catches the attention of clients and persuades them to buy the dress!
Putting aside all these somewhat boring theories, let’s look at something more interesting and fascinating. In the fashion world, broadly speaking, one can find fashion illustration to be of 2 types-
- The first type is what the writer would like to call ‘objective’. This refers to much realistic and sensible forms of arts. In this case, the fashion illustrator tries to put the fashion ideas in such a way so that the clients can easily understand what the clothing wants to say. Say, you are drawing a full-length evening gown made of silk with drapes and off-shoulder bodice, you may want to render the sketch off the fabric with shine and white highlights contrast to any other color you are using. And in case of making the sketch more ‘sensible’, one can try to sketch the figure with 8-head, 9-head or 10-head figures with appropriate measurements. This makes the sketch more lively and more relevant to real human figure.
This type of illustration helps the client to know exactly what the final outfit is going to be and this also helps to produce the garment if it is thought to be made in bulk.
As you’re interested in Fashion Illustration, you’ll also be excited to check 12 Fashion Illustrations Done by Students Which Will Blow Your Mind!
Now if an illustrator is enthusiastic and a big-dreamer who wants to start their own clothing business or wants to work with a design team, one must know the following 6 types of fashion sketches-
- Fashion Flat:
Fashion flats. Image source: Pixabay
This is a 2D sketch normally made in black & white. It can sometimes be a rough sketch. If further the designer has a solid idea, one can add details and color to the garment.
- Tech Sketch:
Tech sketch. Image source: makersow.com
In this case, some details are added to the fashion flat in written form.
- Spec: Specs have precise presentations of the illustration with specifications added such as trims, seams, cost, manufacturing process etc.
Specs. Image source: Online clothing study.
- Working Drawing: This drawing is made specifically for the pattern maker who would make pattern pieces according to the pattern drawings illustrated here.
- Presentation Drawing: This is made for the client or producer to make them visualize the final dress.
Presentation drawing. Image courtesy: Courtney Trowbridge
- Fashion Croquis: The term Croquis refers to ‘sketch’ in French. This is a template drawing over which one can trace and draw a garment to remake it or to modify it. There are great books for helping in drawing fashion flats that also provides croquis.
Fashion Croquis. Image source: Shutterstock
Well, this objective drawing is now what makes the fashion world go forward. In many cases, designers or illustrators can recreate already famous dresses by adding their own persona but still keeping it sensible to the viewers on what the dress is actually defining.
- Now the other type of illustration is both old and new. This is something that can be called ‘abstract’. In this case, you as an illustrator can draw fashion sketches in your own twisted and unreasonable way. There is no standard measurement, rather however you present a theme of a dress, it is perfect in any way. Although these illustrations are somewhat difficult to comprehend, they do give the essence to exaggerated and independent taste.
One of the famous fashion illustrators is Antonio Lopez. This Puerto Rican illustrator was famous for his illustrations being futuristic, bold and dynamic. His first works of art was named El Museo del Barrio, which was made in 1978 using watercolors and pencils. You will definitely notice how the body structure and shape of the garment looks absurd but that is the way this creates the modern art look, putting fashion as a form of visual ornament in a non-representative way.
This form of illustrations is highly used to recreate already made garments in a new style to promote them in magazines and books and also to keep them in the history of fashion. This unusual type of illustrations are now becoming popular day-by-day, although these forms of art had a decline in the late 30’s when the magazine covers started to use photographic images instead of abstract arts.
Tasphia Zaman Department of Textile Fashion and Design, Bangladesh University of Textiles. ID: 2018-1-6-009, TFD-44
As you have read this interesting article about ‘illustration, no illusion’, you might want to learn how to do beautiful fashion illustrations. So, we have covered that for you here!
Free and Paid Fashion Illustration Courses for you
As you’re interested in Fashion Illustration, you’ll also be excited to check 12 Fashion Illustrations Done by Students Which Will Blow Your Mind!
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by Purba | Oct 13, 2020 | Our works, The story of Fashionnovation |
Digital Wall Magazine: The Very First of Its Kind in The Varsity!
In 2019, we felt that there isn’t any platform for the TFDians to publish their write ups though they are extremely talented in writing.
Kazi Purba, being a writer of Kaler Kantho and Textile Today himself, immediatedly took a decision to do something for it. He asked Md. Mahamudul Hasan and got his positive feedback. As there wasn’t any funding, Kazi Purba came up with a new form of magazine-‘Digital wall magazine’ and launched ‘Ronger Jadukor’ with his hard earned money from feature writing!
All the students who wrote in Ronger Jadukor, showed that we, the TFDians are not only creative in drawing, painting, we are also master at writing.
The students from TFD-43, 44 came up with wonderful stories, poems and illustrations. we became overwhelmed by reading all of the writings and a seed of another venture started to grow in his mind.
What’s the venture? Well, let’s keep it a secret now! By this time, the venture is well alive. If you are a member of Fashionnovation, you already know it. But if you aren’t, you just need to keep patience and go through our next history timeline writings!
Kazi Farhan Hossain Purba, the Founder and President of Fashionnovation standing beside the digital wall magazine ‘Ronger Jadukor’. He is also the editor and publisher of the magazine
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by Purba | Oct 13, 2020 | Our works, The story of Fashionnovation |
Back in 2018, there wasn’t any platform for the students of the Department of Textile Fashion and Design (DoTFD) of Bangladesh University of Textiles (BUTEX) to express their artistic minds and to showcase their creative works. Being the most creative bunch of students by nature, there was no place for them to show their talent. There wasn’t any activity driven space for them and so it felt like the death of some creative souls in a puddle while they should be diving in an ocean. This situation always bothered a then second year student studying in the same department. This predicament made him to dream big. He started to talk about his dreams with his classmates and his mentors Dr. Abbas Uddin Shiyak, the Assistant Professor of Dyes and Chemical Engineering and Md. Mahamudul Hasan, the Head of the Department of Textile Fashion and Design. With everybody’s inspiration the boy decided to set sail. He took the decision to make something big with all what he had-his friends, his juniors, his mentors and his ambition to conquer.
That student is none other than our Kazi Farhan Hossain Purba, the founder of Fashionnovation. With courage and belief, Kazi Farhan Hossain Purba started from the scratch. He asked his classmates to be the host and the students of Batch: 44 who were then studying in the first year to be their guests for a knowledge based quiz competition. Everyone unanimously joined the event. All the teachers happily gave their consent and Ummey Hani Barsha, the Faculty of the department joined the event as the judge. Thus the first ever fashion based quiz competition of Bangladesh University of Textiles (BUTEX) if not of the entire country came into being. A new era of creativity and extracurricular activities started with a shine on the 7th of July 2018.
Kazi Farhan Hossain Purba, the founder and president of Fashionnovation is anchoring the final round!
Our special guest of the event Ummey Hani Barsha, the Adjunct Faculty of Department of Textile Fashion and Design handing over the prize to the champion team
A group photo of all the participants along with our special guest
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by Purba | Oct 13, 2020 | Our works, The story of Fashionnovation |
Fashionnovation is a hub of energetic youths who are committed to change the world positively through fashion and innovation.
This is a platform of the students of Textile Fashion and Design which helps them to unite, learn and showcase their creative works.
Founded by Kazi Farhan Hossain Purba, a student of Bangladesh University of Textiles (BUTEX), this platform initiated its journey by encouraging the students of BUTEX’s Department of Textile Fashion and Design to know more about fashion by arranging a quiz competition named Fashioknowledge Fiesta.
Our Founder and President Kazi Purba giving his speech on the cultural event of Saree Punjabi day.
With the passage of time this organization has arranged many seminars, webinars and competitions to help and encourage the fashion students.
Now Fashionnovation is in its way to unite all the fashion institutes of Bangladesh and other countries to give the momentum to encourage and to be encouraged.
The fast fashion’s devastating role on the humans and the environment always bothered us. That’s why our goal is to preach sustainability in the fashion sector of Bangladesh and other countries by creating an ideal model. For that we arrange knowledge based quiz competitions, create contents and update people with the latest news of fashion.
We are also on our way to create sustainable products using natural dyes and natural resources. The satisfaction of our journey lies in spreading light through fashion and innovation. That’s how we are up and running and going towards to reach our goals.
