by Purba | Apr 4, 2024 | Academic, Top Trends |
As we delve into the Spring/Summer 2024 season, there’s a noticeable shift towards an artistic and crafted feel, emphasizing connection and self-care. This report serves as a guiding light for your buying strategy, offering insights into the trends shaping the fashion landscape.
This trend report is by Rose Hudson, published in WGSN. Fashionnovation is proud of collecting the works from WGSN and present them towards you.
Editor’s pick: crafted patterns
As consumers increasingly gravitate towards building sustainable and personalized wardrobes, brands are tapping into traditional crafting techniques to meet this demand. From block printing to direct-to-garment painterly patterns, and even drawing inspiration from #Tapestry influences, there’s a resurgence of interest in artisanal methods.
Building upon last season’s trend of repurposed materials, the current focus shifts towards authenticity. This authenticity is not only reflected in the choice of techniques but also resonates throughout street style. Brands are embracing the beauty of handmade craftsmanship and the unique character it brings to each piece.
By incorporating these traditional crafting techniques into their collections, brands are not only contributing to sustainability but also offering consumers a chance to express their individuality through their clothing. It’s a celebration of heritage, craftsmanship, and the timeless appeal of handmade designs. 
Figure 1: Crafted pattern is a major trend in 2024
Personal connection
In today’s fast-paced world, there’s a growing emphasis on self-care and reflection. Brands are responding by incorporating people-centric prints aimed at promoting self-acceptance and inclusivity. These prints are designed to resonate with individuals on a deeper level, fostering a sense of connection and belonging in line with the expanding self-care market.
Drawing inspiration from calming and feel-good themes, these prints aim to create a sense of wellness and serenity. By tapping into our Serenity & Self-Care Fast Track, brands are aligning with the growing demand for products that prioritize mental and emotional well-being.
Moreover, these prints also embrace the concept of body neutrality, emphasizing acceptance and appreciation of all body types. By promoting messages of self-love and inclusivity, brands are not only staying relevant but also contributing to a more positive and uplifting fashion landscape.
Figure 2: Personal connection is always a famous trend. Even in 2024. This is classic.
Pastoral parklife
#ParkLife encapsulates the revival of everyday countryside aesthetics and pastoral animal motifs, including ducks, horses, butterflies, and various bird species. This trend exudes a rustic, nostalgic charm with a distinctively handcrafted feel.
Fuelled by the surge in upcycling deadstock fabrics like tapestries and vintage tea towels, #ParkLife incorporates landscape #ToileDeJouy prints, illustrated placements, and artistic renditions. These elements contribute to a sense of authenticity and craftsmanship, adding depth to the overall aesthetic.
For the more traditional consumer, key motifs such as #Birds and horses take center stage, evoking a sense of timeless elegance. Meanwhile, younger consumers are drawn to the inclusion of pastoral animals such as goats and cows, infusing a playful and contemporary twist into the design narrative.
Embrace the charm of #ParkLife in your wardrobe or home decor, and immerse yourself in the beauty of countryside-inspired motifs and handcrafted detailing.
Figure 3: Pastoral parklife trend-2024.
Mineral textures
Texture prints are evolving with a sophisticated and mineral-inspired edge, incorporating intricate digitalized prints and dye patterns that redefine #NaturesTexture. Drawing inspiration from our digital waves callout, exhibitors are exploring textures found in ice and water, seeking to capture the dynamic and mesmerizing qualities of these natural elements.
Innovative brands like Hul Le Kes from the Netherlands and Pas Une Marque from France are leading the charge by developing prints crafted with natural dyes derived from rust. This innovative approach not only adds depth and richness to the prints but also aligns with the growing demand for sustainable and eco-friendly practices in fashion.
With a focus on texture and detail, these prints offer a contemporary take on nature-inspired motifs, inviting consumers to connect with the beauty and complexity of the natural world in new and unexpected ways. 
Figure 4: Mineral Texture Trend-2024
Botanicultural
The growing appreciation for nature and the rise of self-care hobbies like gardening serve as the inspiration for this important print and graphic narrative. As arts and crafts become increasingly integrated into the menswear market, #CraftedDetails and #Personalization take center stage, expanding on the #Horticool themes with a DIY aesthetic.
Think of embroidered floral motifs and vintage inspirations that evoke a sense of nostalgia and eco-consciousness. These elements create a connection to our Spring/Summer 2024 capsule collection, Nature Artist, which celebrates the beauty of the natural world through artistic expression.
With a focus on handcrafted details and personalized touches, this trend invites individuals to infuse their wardrobe with elements of nature and creativity. Whether it’s adding embroidered patches to a denim jacket or customizing a shirt with botanical prints, #CraftedDetails and #Personalization offer a unique and meaningful way to connect with nature in everyday life.
Figure 5: Botanicultural trend 2024.
Sunset snacks
The emergence of #FoodInFashion and #DrinksInDesign motifs has caught our attention, tying into our Self-care snack forecast story. These trends evoke a hedonistic vibe, expanding on party room themes to encompass after-work drinks and foods that encourage relaxation and the enjoyment of life’s simple pleasures.
While comfort food continues to hold relevance, there’s a shift towards healthy summer harvest themes. Think vibrant fruit labels and personified cartoon characters adorning clothing and accessories, adding a playful and refreshing touch to fashion.
This trend celebrates the joy of indulging in delicious treats and savoring moments of relaxation, whether it’s unwinding with a refreshing drink or enjoying the bounty of summer fruits. With #FoodInFashion and #DrinksInDesign, fashion becomes a feast for the senses, inviting individuals to embrace the hedonistic side of life and indulge in a little culinary-inspired style.
Figure 6: Sunset snacks trends 2024
Artistic maritime
In harmony with the artistic atmosphere of the season, timeless maritime trends receive a contemporary update with the use of #Watercolour and #PainterlyPattern techniques, perfectly in line with our Vacation moments forecast trend. This direction embraces a narrative approach, reminiscent of journaling and storytelling, connecting to #SummerSketchbook scenes and evoking nostalgia for charming destinations.
Imagine hand-painted fish motifs and scenic landscapes that transport you to idyllic coastal retreats. These elements come together to create a bolder and more expressive feel, as seen in the designs of French brand OLOW.
With #Watercolour and #PainterlyPattern techniques, fashion becomes a canvas for capturing the essence of summertime adventures and seaside memories. It’s about embracing the artistic spirit and infusing your wardrobe with the beauty of hand-drawn details and picturesque vistas.
Figure 7: Artistic maritime trend 2024
Vibrant vacay
High summer prints burst with energy, capturing the vibrant essence of a vacation with electric garden florals and distorted dye patterns in vivid colors. Denmark’s ISNURH exemplifies the potential of Kornit digital printing capabilities, showcasing the remarkable color intensity achievable with biodegradable ink.
These prints evoke a sense of excitement and adventure, transporting wearers to sun-drenched destinations and lively tropical landscapes. Whether it’s bold floral motifs or abstract patterns reminiscent of swirling ocean waves, these designs infuse summer wardrobes with a burst of vitality and dynamism.
For further exploration, be sure to explore our Dopamine Summer design capsule, where you’ll find even more exhilarating prints and innovative techniques to elevate your summer style to new heights.
Figure 8: Vibrant vacay trend 2024
Barely there tonal
In the midst of busy and playful fashion ranges, #LowKeyLuxury collections offer a serene and understated elegance. We’ve been observing the evolution of #ToneOnTone prints, noting their transition into barely-there renditions, offering a subtle alternative to fabric interest items.
To achieve this minimalist aesthetic, consider circular monomaterial techniques such as same-thread embroidery, laser cutting, and delicate broderie. These methods create subtle textures and patterns that add depth without overwhelming the design.
Additionally, opt for water-based inks, which have a lower environmental impact compared to traditional printing methods. By prioritizing sustainability and simplicity, #LowKeyLuxury collections offer a refined and mindful approach to fashion, allowing individuals to express their style with quiet confidence.
Figure 9: Barely there tonal trend 2024
Nautical collage
In a celebration of #JoyfulExpression and nautical themes, irregular shapes mingle with carefree motifs in stamped and blocked iterations. Brands embrace the trend of #CutoutPrints, incorporating scrap collage techniques to update traditional nautical motifs and sun prints with a playful twist.
These designs evoke a sense of joy and spontaneity, inviting wearers to embrace their adventurous spirit and express themselves freely. Whether it’s whimsical sea creatures or abstract shapes reminiscent of waves, these prints add a touch of lightheartedness to summer wardrobes.
The woven #ResortShirt emerges as a key silhouette to watch, with its projected growth supported by data from our UK and US TrendCurve+. With its relaxed fit and versatile styling options, the resort shirt promises to be a staple piece for those seeking effortless summer style.
Embrace the spirit of joyful expression and playful nautical motifs this season, and let your wardrobe reflect the carefree vibes of summer.
Figure 10: Nautical collage trend 2024
For more of our Fashion Trend knowledge bank:
We have a rich repository and knowledge bank of Fashion Trends, to read them you can click the following:
Men’s Elegance Unveiled: London Fashion Week S/S 24 Blends Modern Romance and Soft Grunge Trends
10 Hottest Lehengas for Women Trends for 2023-24
Top 5 Picks from RIHOAS that You Must Bag to Catch Up With the 2023 Fashion Trends
2023 Fashion Trends: 10 Biggest Fashion Trends of 2023
Trend Analysis and Fashion Trends of 2019
2023 Fashion Trends: 10 Biggest Fashion Trends of 2023
3 Trendy Casual Shirts You Should Buy for This Christmas!
Bimbo Fashion: Bimbo Trends, Bimbo Brands, Bimbo Clothing, Where to Buy and All You Need to Know!
Spring Summer 2022 Fashion Trends That You Can Understand From Watching The Fashion Shows
Fashion Trends 2021
Fashion in the 21st Century
Feel free to write us at fashionnovationfd@gmail.com
We check your emails and publish your articles!
by Purba | Mar 21, 2024 | Academic |
Khadi is a versatile fabric which is hand spun and hand woven, capitally made with cotton but it can be also made with silk or wool. Since Khadi is not industrially manufactured just like other textiles, it is economical as it does not rely on electronic units and also environment friendly. The fabric is comfortable, lightly harsh and it gives cool feel in summer and warm in winter.
Khadi has a history in India, opposing British rule which was encouraged by Mahatma Gandhi during the Indian dependence movement. It was then used to boycott British goods and to empower the rural India . To bring it in the front, the government set up Khadi and Village Industries Commission to promote Khadi production in India . It was quite hard to acknowledge khadi to everyone as it was no longer to be traced. Later a dynamic change was recognized as khadi was economial than the others. The journey of khadi in Bangladesh was started in 1921 when Gandhi went to Chandina upazila ,located in Comilla. Hence many weaving centre were developed in Mainamati, Muradnagar etc. Khadi cottage ,Khadi house , Khadi Aarong etc. are some products of Comilla nowadays.
Khadi fabric can be of different types, such as: cotton khadi, silk khadi , lilen khadi, khadi silk cotton etc. Shirts, sarees, shawl, towel, bed sheet etc are made by Khadi fabric.
Khadi fabric. Photo courtesy: Author
Being a handspun material it has some problems such as lack of modern technologies, material crisis, lack of proper guidance or lack of proper marketing but having these obstacles it is still competing because of the development of culture, tradition, contribution to national economy and remembrance the rich history of it.
With the global change of marketing a new dimension has added to the Khadi products as it’s sustainable and a local product, designers are choosing it and making wonderful designs out of it. Earlier khadi was dyed in earthy tones but now muted tones are also used like brown, greens etc. in producing khadi fabric. It’s getting versatile day by day.
Recently The Fashion Design Counsil of Bangladesh (FDCB) had organized a khadi fest where an exhibition and fashion show was held on January 2024. The show represented a runway where the renowned Bangladeshi designers exerted their latest designs with the novelty of khadi.
Khadi is a sustainable, ecofriendly traditional garment which speaks the story of India’s freedom. Khadi has always been a part of our Bangali tradition also. It might be the future fabric renowned all over the world.
You can also read our articles on Muslin, silk, Nakshi Katha and Bengal motifs.
Reference :
- Textile Learner
- Textile Today
- Wikipedia
- Hindustan Times
Author:
Soumeen Tasnim
Department of Textile Fashion and Design (DoTFD)
Bangladesh University of Textiles (BUTEX)
by Purba | Mar 6, 2024 | Top Trends |
Statista estimates that there are about 1.3 billion carats of diamonds in the world’s reserves. However, with the advent of lab-grown diamonds, you no longer need to fret over these supplies depleting.
This cut of diamonds has been all the rage recently, particularly for wedding bands. But what does the future hold for these man-made marvels? That’s what this article is about.
Lab-Grown Diamonds – What Are They?
The combination of carbon atoms with heat and pressure occurs naturally beneath the surface of the earth, resulting in diamonds. The use of high temperatures on a carbon sheet has even made it possible to cultivate them in a controlled environment.
A CVD diamond and an HPHT lab diamond are the two end results you can expect. These diamonds are of higher grade than genuine ones, yet they are considerably more affordable.
Recently, lab grown engagement rings have been all the rage. Their long-lasting quality, ethical production, and eco-friendliness make them a favorite among millennials and famous people.
Lab-Grown Diamond Rings – A Glance Into the Future
Because of the limitless variety of forms and colors available, lab-grown diamond rings are my style of choice.
It is reasonable to assume that lab-generated diamonds have a promising future, given the present demand. Regarding the same, here are the thoughts of several experts.
The predicted yearly growth rate for lab-grown diamonds is 22%. Technological progress is the primary driver of this expansion, as it improves production economics and drives down prices.
Lab-created diamond sales have exploded in the last 18 months, increasing eightfold. This has led to discussions over whether lab-grown diamonds may eventually replace mined diamonds or remain a supplementary choice.
Tiffany & Co. and other big jewelry merchants are embracing this new trend in the diamond industry. The industry has finally caught on to the growing desire for lab-grown diamonds, as this shows.
For What Reasons Lab Grown Diamond Rings Will Be Popular in the Future?
Here are a few key points that explain the current and future demand for lab-produced diamond rings.
– They won’t break the bank.
The price of lab-grown diamonds is significantly lower than that of mined diamonds. Producing these rings under controlled conditions allows for greater efficiency and cheaper prices.
– You can find these rings in a wide variety.
Customers have more options because these diamonds are readily available in a wide range of sizes and shapes. Additionally, you may find them in a variety of colors.
– They are the jewels that millennials choose.
Because of the ethical and environmental benefits, most millennials favor lab-grown diamond rings. The absence of mining means that these stones do not cause any damage to the environment or add to pollution. Rather, they contribute to the preservation of nature.
– Such diamonds have the backing of famous people.
Many celebrities are taking a stand for sustainability. These gems have the support and investment of famous people like Penelope Cruz and Leonardo DiCaprio.
– Diamonds form naturally over a long period of time.
The formation of a diamond requires billions of years. And right now, they’re running low since demand is skyrocketing. Because of this, antique diamond rings can fetch a pretty penny. In contrast, lab-grown diamonds are a breeze to make.
Conclusion
Due to three key reasons—affordability, diversity, and sustainability—many individuals now like purchasing lab grown diamonds, particularly for engagement rings. This proves without a doubt that the future holds even more appeal for these rings.
by Purba | May 3, 2021 | Fashion and sustainability |
It is a common consideration to believe that the ‘small’ amount of unsound household waste each individual produces, creates such a minimum impact on the world. But if you take into detail there are approximately 7.4 billion people in the world, this number becomes horrible. The amount of unsound waste generated and disposed of, in the United States alone, is measured to be 7.6 billion of tons per year! Most of the wastes that are filling our oceans and landfills are enduring for quite a long time. And what is the saddest part? The fashion industry is one of the most wasteful industries. Undoubtedly, in the last 15 years, this glorious industry has doubled its production, but at the same time, the concept of wearing clothing before it is thrown away has declined by 40%. An average consumer throws away 70 pounds (31.75kgs) of clothing per year! Globally about 13 million tons of textile waste is produced each year. These trends of making waste are not only killing our planet or impacting on public health, but also they are bounding the opportunities for the fashion industry to succeed in the distant future.
The Story of The Rise of The Phoenix- An Invisible Bond with Modern Fashion
According to Greek Mythology, it is said, the glorious ancient bird Phoenix is capable of its rebirth. A Phoenix is said to live only once at a time. When the time comes, unlike any other birds, a Phoenix would die by setting itself on fire, only to produce mysterious ashes. The ashes from where a new Phoenix would be born! Thus, a new and powerful Phoenix regenerated from the silver ashes of its predecessor.
Modern fashion activists can relate to this concept of rebirth and regeneration. The wastes produced from the industry can be depicted as the new definition of ashes and of course, the upcycled creations from these wastes would be our new Phoenix! Nonetheless, the household or textiles wastes can be the opportunity to make new fashion and be the new hope for saving the planet.
10 Fashion Brands to Regenerate New Designs from Waste
Many fashion brands have already been working on waste and designing out of it in an innovative way. Let’s get to know some of these fashion brands and how they challenge waste to create sustainable fashion!
Ecoalf
Ecoalf, a fashion brand of Spain produces clothing and accessories from recycled materials. Their main motto is to use a lesser amount of natural resources and utilize high amount of plastic wastes. Hence, they recover nylon waste (fabric scraps, fishing nets from the oceans and carpets), plastic bottles, cotton, coffee grounds and more to create fabrics and products. But its main target is recycling plastic waste collected from the bottom of the oceans. Ecoalf definitely contributes themselves in the production of garments made out of 100% recovered plastic as they claim, “There is no planet B where we can live in.”
Collina Strada
Collina Strada is a clothing brand created by Hillary Taymour, whose main concern is sustainable fashion while still keeping their individuality. This brand makes brightly colored dresses with unusual designs from deadstock fabrics. It recycles cotton T-shirts, water bottles and prints on deadstock too. Besides, it works for reducing waste, the brand focuses on incorporating innovative new materials such as fabrics made from rose petals which is known as Rose Silk!
Image 2: A vibrant Collina Strada creation for PreFall Season 2021.
Hôtel Vetements
Hotel Vetements is a French-Danish love affair by the Danish Fashion Designer Alexandra Hartman. The journey started with the transformation of high-quality yet old curtains to sophisticated pieces of modern clothing. Moreover, the brand creates upcycling, artisanal apparel not only from forgotten curtains and upholsteries but also from hand-embroideries, linen textiles, tablecloths, cotton sheets from provence and much more. As a result, each garment has their own style of vintage effect. More so, no two items are similar. They support uniqueness and imperfection of each beautiful artifact.
Zero Waste Daniel
Zero Waste Daniel is the first company making 100% zero waste apparel. This company uses pre-consumer waste sourced from New York city’s garment industry and other hard-to-recycle materials to make genderless clothing and accessories with artistic creations. Many of their unisex garments are textile off-cuts produced by the fashion industry. These off-cuts are stored in tiny jars and later used to be used in the making of casual wear garments. The brand, hence, recreates textile by products as well as inspire people to rethink about waste and reduce their impact.
ZWD storage of scraps of fabrics in tiny jars. Courtesy: Vincent Tullo for The New York Times
Iro Iro
Established by Indian daughter of a garment factory owner, Iro Iro is a sustainable design practice where each product gets new life from pre-consumer waste fabric. Then, this fabric is woven by hand outside of Jaipur into a rich textile fabric. Artisans take advantage of this handwoven, upcycled textiles to create ingenious clothing and accessories through zero waste cutting techniques. During the processing, Iro Iro establishes the essence of Indian craftsmanship and tradition.
E.L.V DENIM
Anna Foster, a Stylist and Creative Director, is also the founder of E.L.V. Denim. This brand upcycles unwanted jeans and jackets and transforms them into modern sophisticated pieces of clothing. Their recycling journey starts by taking unwanted jeans from warehouses around the United Kingdom. Then the washing process starts using a local East London launderette called Cleanex run by Korosh Murad. This washing process is vital which removes unnecessary materials from the discarded pieces of denim. Cleanex is well known for using only 7liters of water to wash the fabrics, where a brand new pair of manufactured jeans would require 7000liters! After washing, the denims are measured and sorted for the atelier. All the jeans are cut manually and made by using traditional denim methods. Even the labelling has their concept of sustainability. The labels are made from scraps of unused pieces of leather, ensuring the zero-waste policy! Thus E.L.V. completes their mission of preparing neoteric sustainable dresses without environmental pollution, assuring what the designer, Anna Foster, herself quoted-
“Sustainability is the ultimate part of what I do. We live in a very aesthetic world, so a successful brand has to marry carefully the two of them together.”
Image 4: Anna Foster with waste denims collected throughout UK. Courtesy: elvdenim.com
Doodlage
Kriti Tula is a designer, also the Founder of Doodlage Retail. She and her Doodlage team upcycles industrial waste fabric into wearable fashion, upholstery and accessories. According to the article of Reverse Resources, about 12 million tons of post-consumer textiles are available to be reused and upcycled. Relating to this concept, Doodlage generates pieces from tattered textiles and materials found. Therefore, they hunt for the ragged material first, and enter into the design process second. They collect all sorts and sizes of fabrics, from under 100 meters to very short ones. All the relevant fabrics are then mixed and matched with a follow-up of patching, embroidering and more. This is how Doodlage pieces are restored to life.
Christy dawn
Christy Dawn is the founder of Christy Dawn. She and her husband launched the company. It consists of dresses made with only deadstock fabric. The question is, what is exactly deadstock fabric? Normally, deadstock fabrics are those that are old and unable to be sold. In modern era, deadstock fabrics particularly refers to all those that are left over from other fashion houses. Before they are thrown away in the landfill, Christy Dawn and team, rescues these deadstock fabrics and turn them into dresses. But one of the disadvantages they follow is that, when they use deadstock fabrics, they are limited in the number of dresses they can make, as there are not unlimited amounts of fabric to be used to make a full fashionable garment.
Outerknown
Designer & Surfer John Moore co-founded Outerknown with 11-time world surfing champion Kelly Slater. From their very start, this brand had a challenge to build sustainable products. The brand makes comfortable and casual beach style clothings rooted in longevity and transparency. Over 90% of Outerknown’s products are made from organic, recycled and regenerated fiber and materials. One of their most amazing route to sustainability is the use of Econyl! Econyl is a type of nylon made entirely of wastages. Since Outerknown is highly inspired by beach styles, due to the inspirations collected from the 2 surfer co-founders, this brand collects fish nets to turn them into econyl fibers. It is one of their fascinating ways to clean the ocean!
Famous S.E.A Jeans by Outerknown- an outcome from 98% organic cotton that lasts long. Courtesy: outerknown.com
Insecta
The founders of Insecta are Pamela Magpali and Barbara Mattivy. It’s a Brazilian shoe label that transforms fabrics and prints from vintage clothing into vegan footwear. Not only that, this brand is highly known for their application of plastic bottles in the manufacturing process! Insecta makes awesome fashion lines that includes shoes, desert boots, sandals and Chelsea boots using recycled plastic, unwanted rubber and second-hand textiles materials.
Image 6: A printed Insecta shoe made entirely out of plastic! Courtesy: shopinsecta.com
It is certain, any upcycled textile reduces the chance of negative environmental impact. Anything that is made out of waste, now is a new way of thinking and creating fashion in a different manner indeed, just like a Phoenix would start its life anew!
By Team Bespoke,
Mentor: Tasphia Zaman (TFD 44, ID: 2018-1-6-009)
Leader: Khadiza Sharmin (TFD 45, ID: 2019-1-6-015)
Executive: Nahema Haque Khushe (TFD 46, ID: 2020-1-6-002)
References:
![Artientifique, World’s First Initiative of Upcycling Cosmetics to Save the World]()
by Purba | Mar 29, 2021 | Shout out |
In the journey of sustainability, Fashionnovation found a lot of like-minded and environmental friendly companies like Artientifique, a company that upcycles expired cosmetics and creates value added products. Reportedly, this is the first initiative in the world that utilized cosmetics for value added paintings. Fashionnovation communicated with the person behind this initiative and in this special article, brings the driving force behind her step to make the world a better place.
In this article, we will hear the story directly from the person behind ‘Artientifique’.
The background:
Once upon a time, a young girl was sitting at her dressing table and wondering what happens to the unwanted stock of expired makeup products, where does it go? There must be some stories that we don’t know, and she was firm to discover those.
The school girl started piling makeup from her peers, teachers and started creating wonderful paintings out of it. After years of practice and continuous improvement, she took her works live on social media. Do you know who is this girl? She is Aisha Javid Ali Mir, an Indian living in Madina city, Kingdom of Saudi Arabia, well-known for her passion for space science and sustainable school projects.
Aisha Mir with her collected raw materials that she will use for her amazing paintings.
Sustainable Innovation, which helps us revive our nature’s beauty and perform our duty as a responsible global citizen. This would be a guilt-free investment in the art sector which would redefine our mindset towards environment-friendly products and encourage us to recognize them as our top priority.
Aisha creates exclusive paintings by upcycling old and expired cosmetics, this is her effort to save our home planet earth from marine biodiversity degradation. This initiative’s name is Artientifique, the name she signs her paintings with on the frames. Aisha says
“It basically means a person who practices art and science simultaneously, as I’m solving a scientist’s challenge in an artistic way, so I name myself an Artientifique.”
Painting done by Aisha Mir using expired makeup products. Photo courtesy: Aisha Mir, Artientifique.
What motivates you?
When I first started painting using old and expired cosmetics, I had one goal which is I want to see my planet full of life once again, fascinating and beautiful as if it got a makeover! I was the first artist globally to take cosmetic waste sticky, melting, and dry products from people and recreate them in an eco-friendly way to create paintings. The process and the cause were my crucial motivators that gave me momentum to continue and work harder to prevent more cosmetics from reaching the landfills.
What is your aim?
My aim through Artientifique is to showcase how beautiful and durable upcycled art can be, I want to redefine our mindset towards sustainable art, I want to show that they are way different than the conventional ideas of recycling.
How do you prepare such lovely works?
A lot of preventive measures while working with discarded cosmetics are required. I wear gloves, cover my nose if required, making sure no waste residues are left. Every cosmetic container like bottle or tube or palette needs to be cleaned first before upcycling the material inside it so that it becomes germ-free and safe to use.
I have separate dedicated tools which are not mixed with other regular tools, for extracting the material, designing motives, creating new textures, intensifying the color, and improving their durability. While working with one or two products, you may not feel the need to do all these, after all, it is your own makeup and you know its condition. But when I work in my art studio, I have to handle kilos of cosmetics, literally big boxes full of oozing foundation, and leaking nail paint, broken shadow palettes, and dry kohl. But when these products are given a new life as an exclusive painting to adorn our walls, they again demonstrate us that beauty is everywhere, we just need to search for it and value its presence.
Any food for thought for the readers?
I would like to end this with a food for thought. Please ponder on this question- while we are so concerned about what we put on our faces, shouldn’t we also think once what are we putting on our home planet’s surface?
You can reach out Aisha Mir at artientifique@gmail.com or follow her on Instagram: @artientifique_official and her website: https://www.artientifique.org.
If you have any initiative like Aisha Mir or have to say something to the world, feel free to contact us and get featured in Fashionnovation! oUR EMAIL ADDRESS: FASHIONNOVATIONFD@GMAIL.COM
As you have read the above article, you might also be interested to read the following!
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