by Purba | Aug 15, 2023 | Academic |
You can use Content Marketing for Fashion Brands to engage your audience at the highest level.
Introduction
What is content marketing in fashion?
Content marketing is emerging as a crucial technique for fashion firms to establish deep connections with their audience in the dynamic world of the fashion industry, where trends change at the speed of a click. Content, previously limited to glossy publications, has found a new home in the digital sphere, giving marketers a platform to engage, inform, and inspire. This paradigm shift necessitates a keen awareness of how to engage the ever-discerning fashion customers.
An effective content marketing strategy demands more than just presenting things; it also calls for storytelling skill that digs into a brand’s ethos, converses in the language of its target market, and goes beyond basic aesthetics. In this investigation of “Content Marketing for Fashion Brands: Engaging Your Audience,” we dig into the tactics that enable fashion brands to resonate authentically with their clients, fostering not only business transactions but also relationships that survive the test of time.
Understanding Your Target Audience
Developing successful content marketing for fashion brands begins with a detailed understanding of your target audience. Along with determining who they are, this involves investigating the characteristics, preferences, and behaviors of your ideal client. Perform thorough market research to find out more about their age, gender, area, and even psychographic details like their interests and way of life.
You may make your material more appealing to your audience’s requirements and desires by understanding their goals and pain spots. With the help of this information, you can better define your Incrementors Content Strategy Support and produce material that connects with and engages your audience on a deeper level, strengthening the bond between your business and its clients.
Crafting Compelling Visuals
You can craft compelling visuals by using various fashion elements smartly.
In the world of fashion, content marketing heavily relies on aesthetics. To present your items in the best possible light, high-quality photography and videography are imperative. Visual material ought to tell a narrative rather than just display products.
Your audience will be able to see themselves wearing or using your products if you present them in authentic situations and various surroundings. In order to stand out in a crowded fashion market, consistency in visual branding across all of your platforms ensures a cogent and recognizable identity.
Storytelling through Fashion
Storytelling is one of the most effective content marketing strategies. This refers to developing storylines to establish emotional connections with your audience when promoting a fashion business. Share your brand’s origin story and guiding principles with customers to let them know what inspires your work and how you got to where you are today. US and German Fashion brands tell great stories for their consumers. Actually every favourite brand has a story.
Give your audience a glimpse behind the scenes of the rigorous craftsmanship and design process that goes into each item to humanize your brand. By helping people identify with your brand’s concept and developing a sense of authenticity, storytelling helps build brand loyalty and a stronger emotional connection.
Utilizing Social Media Platforms
Effective SEO Social Media Marketing in North York is essential in the digital age for connecting with your target market when building a fashion business. Adapt your material for the best impact since each platform has different features and audience dynamics. Instagram is the perfect medium for showing your fashion items because of its visual emphasis, while TikTok and other apps provide you the chance to make attention-grabbing, short videos.
Making inspirational fashion boards on Pinterest is a viable option. Regular interaction with your followers with interactive material, like surveys, challenges, and Q&A sessions, not only increases brand awareness but also fosters a sense of community around your products.
Influencer Partnerships
By influencing partnerships and shaking hands with the right persons, you can take your fashion business to another level. So, your content making for fashion brands journey should influence long lasting partnerships.
Influencers can be crucial to growing the reach of your business in the world of fashion. Working with fashion influencers whose aesthetics and brand values align with yours might help you reach out to their enthusiastic fan bases and promote your products to them. Authenticity is crucial in this situation; work with influencers who actually like and can sell your things.
The use of influencers can give your business more credibility by giving your items a chance to be seen in authentic settings. As influencers receive access to your high-quality products and your business is exposed to their devoted audience, these relationships frequently result in benefits for both parties.
Educational and How-to Content
Fashion companies may engage their audience by providing useful instructional information, in addition to simply promoting their items. Offering styling advice, videos, and fashion tips establishes your brand’s expertise in the industry while also assisting clients in getting the most out of their purchases.
Share your knowledge of the most recent fashion trends, suggestions for how to mix and match different ensembles, and advice for keeping and caring for your products. By assisting your audience in resolving typical fashion-related issues, you develop a sense of trust and credibility that may result in steadfast consumer loyalty.
User-Generated Content Campaigns
By utilizing user-generated content initiatives, you can enable your audience to contribute to the story of your company. Encourage people to use specific hashtags when posting about their interactions with your items on social media. Run innovative engagement-inspiring activities, including styling challenges or photo contests.
You may foster diversity while also capturing the genuine passion of individuals who actually love your products by using real consumers as brand ambassadors. User-generated content acts as potent social proof and can draw in new clients by showing them how others are using and praising your products.
Personalization and Interactive Experiences
Personalized and interactive experiences are the key for Content Marketing for Fashion Brands and Engaging Your Audience.
Fashion firms may satisfy the demand for personalized experiences among modern consumers by using content marketing. Implement artificial intelligence (AI)-driven product recommendations that make suggestions for products based on client preferences and past purchases. Customers can see how things will look on them before making a purchase thanks to virtual try-on experiences that use augmented reality.
To give a sense of ownership and individuality, also provide customization possibilities, such as picking colors, patterns, or engravings. Customers are more engaged and the whole purchasing experience is improved by these interactive events.
Conclusion
A deliberate fusion of innovation, authenticity, and customer-centricity is essential in the dynamic world of content marketing for fashion firms if you want to keep your audience interested. You may create a sincere relationship with your target audience that goes beyond simple business transactions by deeply comprehending them, creating visually stunning content, and leveraging the art of storytelling. The reach and resonance of your brand are further increased by making use of the enormous potential of social media platforms, influencer alliances, educational content, and user-generated campaigns.
Your material gains a layer of uniqueness by embracing customization and interactive activities, which enhances the purchasing experience. Content marketing acts as a link between the core of your business and your audience’s desires in this day and age where fashion is both visual and emotional. By utilizing these tactics, you not only engage but also create a devoted community of fashion aficionados that genuinely identify with your brand’s identity and vision.
Nancy R. Somerville
Author BIO – Nancy R. Somerville is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.
You can read another excellent write-up of this author where she enlightened us about the most effective digital marketing strategies for fashion e-commerce.
As you’re interested about brands, you can also read our exclusive article on all you need to know for fashion brand development!
Logo Gestalt: How Our Minds Complete the Design Puzzle
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by Purba | Aug 11, 2023 | Fashion and sustainability |
Introduction:
Global apparel market is a giant economic entity (figure 1) contributing 2% of the worldwide economy. As a consequence of its large size, conventional textile manufacturing is incurred to generate huge waste globally (figure 2) where textile recycling is becoming paramount. In the current era, promoting a circular economy through recycling is a burning demand worldwide, intending to minimize carbon footprints and environmentally detrimental waste generation. Textile recycling in order to initiate the transformation of the linear economy (manufacture, use, disposal) to a circular economy (manufacture, use, recycle, reuse) in terms of reducing waste and pollutants not only can contribute to the environment (figure 3) and sustainability, but new employments and a holistic economic benefit as well. The circular economy is expected to contribute to a net economic benefit of €1.8 trillion by 2030, according to the consultancy firm McKinsey, which should stimulate us to introduce new policies and actuate a circular supply chain for both environmental and economic benefits.
Figure 1: Global Apparel Market Size
Figure 2: Environmental Impact of Conventional Textile Production
Figure 3: Advantages of Adopting Circular Economy
Current Trends and Innovations of textile recycling:
The cutting-edge textile recycling process comprises second-hand use of apparel, industrial new product generation and new fashion innovation by the designers, from the post-consumption waste (discarded cloths) and post-industrial waste (by-product materials during manufacturing; figure 5). Three types of recycling happen in the current convention (figure 6).
Figure 4: Textile Recycling, Circular Economy and Waste Reduction
Figure 5: Current Recycling Process
Figure 6: Classification of Recycling, ref: Juanga-Labayen et al., 2022
Barriers and Challenges of Textile Recycling:
Though fast fashion is the key driver of the growth of the textile and fashion industries, it intensively minimizes the product life cycle of goods due to early disposals, provoking the need for recycling. Barriers to textile recycling include its economic viability, composition of textile products, non-availability of recyclable textile materials, technological limitations, lack of information and limited public participation; poor coordination, and weak policies and standards (Leal Filho et al., 2019).
Conclusion:
Sustainability through textile recycling and circular economy can mitigate the defamation of the textile sector to contribute to global pollution on a huge level. In contrast, adopting a recycling policy of textile waste into value-added goods via supply chain replenishment and initiating a circular economy can introduce new employment, extensive economic benefits as well as a more sustainable world. We hope to see our textile production with zero waste that is meeting our demands for the second fundamental human need worldwide.
6. References:
Leal Filho, W., Ellams, D., Han, S., Tyler, D., Boiten, V. J., Paço, A., Moora, H., & Balogun, A.-L. (2019). A review of the socio-economic advantages of textile recycling. Journal of Cleaner Production, 218, 10–20.
Juanga-Labayen, J. P., Labayen, I. V., & Yuan, Q. (2022). A Review on Textile Recycling Practices and Challenges. Textiles, 2(1), 174–188.
ECOSIGN. (2007). Textile recycling as a contribution to circular economy and production waste enhancement – Ecosign Project. Ecosign.
Shariful Islam
Dr M A Wazed Miah Textile Engineering College
You can send us your articles to fashionnovationfd@gmail.com.
by Purba | Aug 8, 2023 | Top Trends |
Are you tired of giving your mom gifts that end up gathering dust on the shelf? Gifting is actually an art. It’s time to break the cycle and give her something she’ll actually use and appreciate. In this article, we’ve curated a list of 7 unique and practical mom gifts that will make your mom’s day. Say goodbye to generic presents and hello to innovative kitchen gadgets, stylish organizational tools, and much more.
Keepsake Jewelry Box: A thoughtful gift to store her precious treasures
When it comes to gift-giving, the key is to choose something that truly resonates with the recipient. And what could be more personal than a keepsake jewelry box? This elegant and practical gift is perfect for helping your mom organize and protect her precious treasures.
Inside this beautifully crafted jewelry box, your mom will find a special place for her rings, necklaces, bracelets, and earrings. The design is not only eye-catching but also functional, with separate compartments and drawers to keep everything neatly arranged. No more tangled necklaces or missing earrings – this jewelry box ensures that each piece has its own dedicated spot.
But what truly sets the keepsake jewelry box apart is its ability to hold sentimental value. As your mom uses it day after day, she’ll be reminded of the love and thoughtfulness behind the gift. It becomes a cherished item in her collection, not just for its functionality but also for the memories it holds.
Consider personalizing the jewelry box to make it even more special. You can engrave a heartfelt message or her initials, adding an extra touch of sentimentality. With this personalized touch, the jewelry box becomes a one-of-a-kind item that reflects your mom’s unique style and personality.
Personalized Vase: A unique way to display her favorite flowers
Another heartfelt and personalized gift idea for your mom is a customized vase. While flowers themselves make a beautiful present, adding a personalized touch to the vessel that holds them takes the gesture to a whole new level.
With a personalized vase, your mom can proudly display her favorite blooms in a truly unique way. It becomes more than just a functional item; it becomes a cherished memento that she can treasure for years to come. Every time she glances at the vase, she’ll be reminded of the love and care you put into selecting such a meaningful gift.
Whether she prefers delicate roses or vibrant sunflowers, a personalized vase will add an extra layer of sentiment to her floral arrangements. It’s a constant reminder that she is loved and appreciated, not just on special occasions, but every day.
Birthstone Jewelry: A meaningful and personalized accessory
When it comes to finding a gift that truly captures the essence of your relationship with your mom, birthstone jewelry is a timeless option that never fails to impress. With its inherent beauty and personal significance, birthstone jewelry allows you to celebrate your mom’s individuality and create a lasting memento she can cherish for years to come.
Each birthstone represents a specific month and possesses its own unique meaning and symbolism. Whether it’s the fiery red of a ruby for July or the vibrant blue of a sapphire for September, the birthstone associated with your mom’s birth month adds a touch of personalization to the jewelry piece. It becomes more than just a fashionable accessory; it becomes a representation of her identity and a reminder of your love and appreciation.
Not only does birthstone jewelry make a meaningful gift, but it also offers a wide range of options to suit your mom’s style and preferences. From delicate necklaces to elegant birthstone bracelets and stunning rings, there is birthstone jewelry available in various designs and settings to match her taste. Whether she prefers a subtle and understated piece or a bold and eye-catching statement, you can find the perfect birthstone jewelry that aligns with her style and personality.
With its meaningful symbolism and personalized touch, birthstone jewelry serves as a constant reminder of the bond you share with your mom. It not only showcases your thoughtfulness in selecting a gift that reflects her individuality, but it also expresses your deep love and gratitude. This meaningful and personalized accessory will undoubtedly bring a smile to your mom’s face whenever she wears it, serving as a constant reminder of your love.
Recipe Plate: A practical and sentimental addition to her kitchen
The plate printed with a handwritten recipe is a practical and sentimental addition to your mom’s kitchen. A recipe plate preserves cherished family recipes and adds a touch of sentimentality to her everyday life. With its personalized touch, the recipe plate is a perfect addition to her kitchen.
Imagine the joy your mom will feel as she prepares her favorite family recipes on a plate that holds so many memories. Every time she uses it, she will be reminded of the love and warmth that permeates through the generations of her family. It’s not just a plate, but a heartfelt connection to her loved ones.
The handwritten recipe plate also serves a practical purpose in the kitchen. With its durable material and easy-to-clean surface, it can withstand the demands of everyday cooking. Whether your mom is whipping up a comforting meal for the family or experimenting with new recipes, the recipe plate will be there to support her culinary adventures.
Garden Tile: A beautiful and functional piece for her outdoor space
The birth flower garden tile is more than just a decorative piece for your mom’s outdoor space; it’s a beautiful and functional addition that she will truly appreciate. Just like the recipe plate, this gift shows your thoughtfulness and consideration for her interests and passions. Each birth flower represents a person in her family.
The garden tile will add a touch of elegance and style to her outdoor sanctuary, creating a peaceful and inviting atmosphere. Whether she has a small balcony garden or a sprawling backyard, this versatile piece will fit seamlessly into any space.
Not only is the garden tile visually appealing, but it also serves a practical purpose. Its sturdy construction and weather-resistant materials ensure that it will withstand the elements and remain a long-lasting part of your mom’s outdoor oasis. She can use it as a focal point in her flowerbed, or even as a decorative accent on her patio. The possibilities are endless.
As your mom spends time tending to her plants and enjoying the beauty of nature, the garden tile will serve as a constant reminder of your love and appreciation. It’s a personalized gift that combines both aesthetics and functionality, just like your mom herself.
Innovative Kitchen Gadgets: Time-saving tools she’ll appreciate
In the heart of the home, the kitchen, your mom works her magic to create delicious meals for the family. But why not give her a little extra help with some innovative kitchen gadgets? These time-saving tools are not only practical but also designed to make her cooking experience more effortless and enjoyable.
One fantastic option is a programmable pressure cooker. With its ability to cook meals in a fraction of the time, it will become your mom’s secret weapon in the kitchen. Whether she wants to whip up a tender roast or prepare a comforting stew, this gadget will take the guesswork out of cooking times and deliver consistently delicious results.
Another game-changer is a multipurpose blender that can handle a wide range of tasks. From effortlessly blending smoothies and soups to crushing ice for refreshing summer drinks, this versatile gadget will become her go-to appliance. With its powerful motor and easy-to-use controls, your mom can create culinary masterpieces with just the touch of a button.
For the mom who loves trying out new recipes, a digital kitchen scale is a must-have. This compact gadget ensures precise measurements, taking the guesswork out of ingredient quantities. Whether she’s a seasoned baker or an adventurous cook, this tool will help your mom achieve perfection in every dish she prepares.
Stylish Organizational Tools: Help mom stay organized in style
Now that your mom’s kitchen is equipped with these innovative gadgets, it’s time to turn our attention to stylish organizational tools that will help her stay organized in style.
Keeping everything in its place can be a challenge, especially for a busy mom. But with the right organizational tools, she can easily stay on top of her to-do lists and maintain a clutter-free space. And why settle for ordinary when she can have stylish solutions that not only enhance her home’s aesthetic but also make her life easier?
To keep all her notes, lists, and ideas in one place, a stylish planner is a wonderful gift idea. Whether she prefers a classic leather-bound notebook or a trendy floral design, there are plenty of options to suit her personal style. Not only will a planner help her stay organized, but it will also serve as a creative outlet for her thoughts and inspirations.
For the mom who loves to entertain, unique and attractive storage containers can be a game-changer. From elegant glass jars to vibrant ceramic canisters, these containers not only keep pantry staples organized but also add a touch of sophistication to her kitchen décor. With everything neatly stored and easily accessible, she’ll feel inspired to whip up culinary masterpieces whenever her guests come over.
In addition to these stylish organizational tools, there are also innovative solutions for decluttering and maximizing storage space. From trendy storage baskets to elegant jewelry organizers, these practical yet stylish items will help your mom keep her belongings tidy and easily accessible. With a place for everything, she won’t waste time searching for her favorite accessories or struggling to find storage for her children’s toys.
With these stylish organizational tools, your mom can have the best of both worlds – a well-organized home and a touch of sophistication. These functional and visually appealing gifts will not only make her life easier but also enhance the overall aesthetic of her living space. So give your mom a gift she’ll truly appreciate, and watch as she effortlessly stays organized in style.
Conclusion
Finding the perfect gift for mom can be a challenge, but with these 7 unique and practical ideas, you can finally put an end to generic presents that collect dust. From keepsake jewelry boxes to innovative kitchen gadgets and stylish organizational tools, each gift combines functionality with style, making mom’s day special and showing her just how much you appreciate her.
Likewise, if you want to buy high quality rep shoes and want a guide about it, you can read this article!
You might be interested to read similar wishlist articles like the following ones
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You can send us your articles to fashionnovationfd@gmail.com
by Purba | Aug 8, 2023 | Academic |
A Journey through the History of textile Patterns and Motifs
Textile Eects on EXclusivity Fashion and Trends in the Industry for Lasting Evolution
Textiles play an important role in the world of fashion, influencing the style and design of clothing in many ways. From tactile feel to visual appeal, fabrics have a significant impact on the overall aesthetic and fashion experience. Our dean often says one thing: ‘God made man, and we textilians are making gentlemen’.
Figure 1: AOP pattern designed by Kazi Farhan Hossain Purba.
Textiles:
Textiles are the mainstay of fashion. They include a wide range of materials, including natural fibers such as cotton, silk, and wool, as well as synthetic fibers such as polyester and nylon. Each textile brings unique properties and characteristics, such as texture, drape, and breathability, that contribute to the overall look and function of the garment.
Effect:
Clothing constantly has a transformative impact on fashion. By creating visual efects through various patterns, prints, and embellishments, the design is enhanced and easily captures the eye. In addition, textiles affect the fit and movement of clothing on the body, emphasizing comfort and wearability. Different textiles also have different durability and care requirements, ensuring the longevity and maintenance of the products.
Exclusivity:
The choice of textile can determine the exclusivity of fashion. Luxury fashion often includes high-quality and rare fabrics, enhancing the quality and choices of clothing. Exclusivity can also be achieved through the use of custom or limited-edition textiles, designed specifically for a particular collection or designer.
Unique textile selection adds an element of prestige and uniqueness to fashion.
Trend:
Textiles play an important role in shaping fashion trends. The introduction of innovative fabrics inspires new design directions and creates fresh aesthetics. For example, the advent of sustainable and ecofriendly textiles has led to a growing trend of eco-conscious fashion. Textiles with special properties, such as moisture-wicking or UV protection, have also influenced activewear and outerwear trends.
Industry:
The textile industry is a significant part of the fashion industry as a whole. The manufacturing of textiles involves various stages, including fabric sourcing and manufacturing. Fashion designers and brands collaborate closely with textile manufacturers to select the most suitable and attractive fabrics for their designs. The textile industry employs a large number of workers and contributes greatly to the livelihood of mankind. Textile industry practices, such as dyeing processes and waste management, also have environmental and ethical implications that continue to influence the fashion industry’s sustainability e orts.
Lasting:
Fashion pieces made from textiles a ect longevity. High-quality fabrics with excellent craftsmanship tend to be more durable, ensuring that garments can withstand wear and tear over time. Conversely, poor quality fabrics cause garments to lose their shape, color, or overall appeal quickly. Considering the long-term potential of textiles is constantly researched and essential to promote sustainable fashion practices and reduce waste.
Figure 2: AOP pattern designed by Kazi Farhan Hossain Purba.
Evolution:
Along with fashion, textiles continue to evolve. Technological advancements and innovative methods are leading to the development of new fabrics with improved properties and functionality. For example, the integration of smart textiles, such as fabrics with embedded sensors or conductive threads, holds the potential for interactive and functional fashion. The evolution of textiles contributes to the ongoing transformation and experimentation within the fashion industry.
The impact of textiles on fashion is profound and multifaceted, as highlighted in this essay. From influencing trends and industry practices to shaping the enduring evolution of fashion, fabrics play an important role in defining clothing style and design. By understanding the relationship between textiles and fashion, designers, brands, and consumers can make informed choices that promote creativity, sustainability, and individuality in the world of fashion.
Name: Mohammad Imran Kabir
Institute: Port City International University
You can submit your well-written articles to fashionnovationfd@gmail.com
To read similar contents on different histories, you can visit the following links:
A Traditional Embroidery Art of Bengal-Nakshi Kantha
History of Silk
History of the Polo Shirt: A Legendary Fashion Item
Muslin: History of Pride and Sorrow
Blouses, Tops and Shirts: Fashion History
by Purba | Aug 6, 2023 | Academic, Fashion and sustainability |
We can’t deny but calling a spade a spade that textile waste is a matter of great concern globally. Especially when it comes to the topic of fast fashion, then it cuts a sorry figure as it keeps a negative impact on the environment by consuming enormous amounts of water & energy. But we can bid fair if the recycling process & circular economy is introduced.
What is Circular Economy:
It’s a strategy of producing & consuming materials & components which introduces recycling process & reduction of waste. Minimizing maximum waste & pollution by ensuring maximum efficiency of resources is the main goal of the circular economy.
Figure : Strategy of Circular Economy
A dynamic process which includes recovery of old clothing & other textiles for reusing or to recover materials is called textile recycling. It is a matter of glad that some companies are bringing upcycling practice into their habit.
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Socio-Economic Advantage of Textile Recycling:
Textile recycling not only ensures environmental & ecological advantages but also it brings socio-economic impacts vastly.
- Product diversification can be introduced where some recycled fibres such as cotton, wool and cashmere, collected from both pre and post-consumer waste.
- Energy efficiency can be increased.
- This green procurement trend is appealing to the health sector too.
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Very few countries are able to utilize 50% or more of their potential recyclable materials. Also the survey says, only 5% waste can be recycled in many regions. Some other struggles are:
- Fibre Blends Hinder Separation of recyclable materials:
The sorting process for recycling becomes difficult when fibers are blended.
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Lack in Technological Knowledge:
Technologies are not that much updated so that textile wastes can be sorted accurately. Chemical & mechanical textile recycling technologies are also limited.
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Structure of Textile Material:
Textile materials containing different types of chemicals & dyes often rein the process of recycling.
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Lack of proper standardization:
There is no proper coordination & integration of increasing efficiency of the textile recycling ecosystem. Which is affecting the industry negatively.
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Limited Public Participation & Awareness:
Knowledge barrier and attitude barrier of general people is a great obstacle in case of textile recycling. It is true that all the policies and standardizations will be trivariant if the public is not awarded!
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Some Pros & Cons of Circular economy:
Pros:
- It is sustainable enough,
- Using of toxic chemicals is eliminated in circular economy,
- Less pollution can be ensured,
- Products’ life span is promoted,
- Economic Process.
Cons:
- 100% circular economy may not possible to achieve,
- All the products are not suitable to bring into circular economical process,
- Small industries may fail to introduce this process for not having technological knowledge.
Future of Circular economy:
Circular economy is the finest option through which take-make-waste i.e linear economy is mortified. It involves new design strategies which push consumers to use a product for a long time. It is basically the hero of a mighty environment which will save it from the cursed textile pollution by involving recycling & by reducing waste.
Nashita Ahmed
Department of Environmental Science and Engineering,
Bangladesh University of Textiles (BUTEX)
To read more articles of this author, you can visit the following links:
Cactus Leather Will Save 1 Billion Animals Killed for Fashion!
Sustainable Fashion & Environmental Impact
by Purba | Aug 1, 2023 | Fashion events |
BUTEX Youth Development Club (BYDC) organized the Grand Finale of their flagship event- “National Textile Olympiad” on 29 July at BUTEX premises. 700 students from 33 institutes offering textile engineering courses participated in the grand event. The motto of the event was to inspire the students to enhance their textile knowledge and empower, engage, encourage and develop the youth to build a brighter future.
The Chief Guest of the event was Prof. Dr. Shah Alimuzzaman Belal, Vice Chancellor of BUTEX, Engr. Shafiqur Rahman, President of ITET, Engr. Md. Moniruzzaman Badsha, MD of FIAT Fashion Ltd, Engr. Syed Mohammad Ismail, Country Head, Archroma were the Guest of Honour.
Figure 2: BYDC team members with the guests. Photo courtesy: Chitro Rekha.
Engr. MD. Shariful Islam (Sharif), MD of Auxicolor Bangladesh Ltd. Engr. Touhidul Islam Kakon, Joint Secretary of ITET, Engr. Abdullah Al Mahmud, DGM of Dysin Group, Dr. Md. Emdad Sarkar, Moderator, BYDC, Md. Toriqul Islam Tipu, Md. Abdullah Joy, President and Secretary of Bangladesh Student League, BUTEX were the special guests. This event was presided by Abir Mohammad Sadi, President of the BUTEX Youth Development Club.
The grand event was enlightened by the presence of the students from 32 Campuses which were: BUTEX, BUTEX Affiliated 8 Colleges : CTEC, PTEC, TECN, SKTEC, SARTEC, DWMTEC, SHTEC, SRTEC; KUET, DUET, MBSTU, JUST, NITER, BUFT, AUST, PaU, CAHS, STEC, BHETI, ISTT, ISU, HEC, SEU, WUB, NUB, GUB, CU, UU, DIU, PCIU, BUBT. The participation from these institutions numbered a boasting 700.
There were 𝟱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗼𝗳 “𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘅𝘁𝗶𝗹𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗮𝗱” and they were:
𝟭) 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻
𝟮) 𝗧𝗲𝘅𝘁𝗶𝗹𝗲 𝗤𝘂𝗶𝘇 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻
𝟯) 𝗔𝗿𝘁 𝗖𝗼𝗻𝘁𝗲𝘀𝘁: 𝗗𝗿𝗮𝘄𝗶𝗻𝗴 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗿𝘁
𝟰) 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: 𝗠𝗼𝗯𝗶𝗹𝗲 & 𝗖𝗮𝗺𝗲𝗿𝗮 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆
𝟱) 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻
Figure 3: Winners receiving their certificates and prize money. Photo courtesy: Chitro Rekha.
Figure 4: The best campus ambassadors were awarded with crests. Photo courtesy: Chitro Rekha.
The Top 3 of “Article Writing Competition” and “Textile Quiz Competition” were awarded with prize money of 5000, 3000 and 2000 Taka respectively along with Certificates. And the Top 3 of Art Contest, Photography Contest and Video Presentation Competition will be given Prize Money of 3000, 2000 and 1000 Taka respectively along with Certificates.
Figure 5: BYDC President Abir Mohammad Sadi and Moderator Dr. Md. Emdad Sarkar receiving their crests from Prof. Dr. Shah Alimuzzaman Belal, Vice Chancellor of BUTEX. Photo courtesy: Chitro Rekha.
Figure 6: Among others Fashionnovation was the valued web media partner of the event BUTEX Youth Development Club (BYDC) National Tectile Olympiad.
Club President Abir said, “BUTEX Youth Development Club also competed in the Youth Career Institute’s Club Leadership Summit and placed in the top 10 among 300 clubs in Bangladesh.” He also said, “We, Butex Youth Development Club, are always committed to work for the future development of BUTEX and textile sector.”
All the guests expressed their optimism with this event and wished to see this even broader in the upcoming years.
Fashionnovation takes pride in being the Media Partner and our Founder and President Kazi Farhan Hossain Purba for being the Judge of Article Writing segment of the event.
For any query, suggestions or article submission, please contact us through this email: fashionnovationfd@gmail.com
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by Purba | Jul 20, 2023 | Top Trends |
Introduction
Fashion is an ever-evolving art form that embraces cultural influences and incorporates modern elements. In recent years, fusion fashion has gained immense popularity, especially in the realm of traditional Indian wear. The fusion of traditional and contemporary styles has created a new wave of fashion that offers versatility, creativity, and a fresh approach to dressing. In this blog, we will explore the concept of fusion fashion and how it allows individuals to infuse their unique personalities into traditional Indian outfits. Join us on this journey as we delve into the world of fusion fashion for all.
1. Understanding Fusion Fashion
What is Fusion Fashion?
Fusion fashion, as the name suggests, is a blend of traditional and contemporary styles. It involves combining elements from different cultures, eras, or fashion genres to create a unique and personalized look. In the context of Indian wear, fusion fashion seamlessly merges traditional Indian silhouettes, fabrics, and embellishments with modern cuts, prints, and accessories.
2. Fusion Fashion for Women
Saree with a Twist
The saree, a quintessential Indian garment, has undergone a remarkable transformation in the world of fusion fashion. Designers have reimagined this six-yard wonder by incorporating modern twists. One popular trend is pairing a saree with a crop top or a trendy blouse. This combination adds a contemporary edge to the traditional drape, making it suitable for various occasions.
Another fusion saree trend is the addition of unconventional fabrics like denim or silk organza. These fabrics bring a refreshing twist to the traditional drape and add an element of uniqueness. Experimenting with draping styles, such as the dhoti drape or the pant-style drape, also adds a modern touch to the saree.
Lehenga Skirts with Crop Tops
Lehengas have long been associated with grand Indian weddings and festivities. However, fusion fashion has reimagined the traditional lehenga choli by replacing the traditional blouse with a trendy crop top. The combination of a flared lehenga skirt and a fitted crop top creates a fusion look that exudes elegance and modernity. Play with contrasting colors, fabrics, and prints to make a bold fashion statement.
Fusion Fashion is the new trend now.
Palazzo Suits and Anarkali Gowns
Palazzo suits and anarkali gowns are comfortable and versatile options for women looking to embrace fusion fashion. The fusion twist lies in the experimentation with cuts, lengths, and fabrics. Pair palazzo pants with a long kurta or tunic for a chic and contemporary look. Opt for anarkali gowns with modern cuts, asymmetric hemlines, or unique necklines to add a touch of drama.
Palazzo Suits and Anarkali Gowns. Photo courtesy: Pinterest.
3. Fusion Fashion for Men
Bandhgala with Trousers
The bandhgala, a traditional Indian jacket, has gained popularity in fusion fashion. Pair it with well-fitted trousers in contrasting colors for a sophisticated and modern look. Experiment with fabrics like silk, linen, or velvet to add texture and visual interest. Accessorize with a pocket square or a stylish brooch to elevate the ensemble.
Bandhgala with Trousers. Photo courtesy: Rathore.com
Kurtas with Jeans or Chinos
Kurtas are a staple in traditional Indian wear for men. To give it a contemporary twist, style kurtas with jeans or chinos instead of traditional bottoms. This combination strikes a balance between traditional and modern aesthetics, making it suitable for both formal and casual occasions. Layer the kurta with a jacket or a waistcoat for added style.
Kurtas with Jeans. Photo courtesy: Pinterest.
Nehru Jackets with Western Attire
Nehru jackets, with their mandarin collars and structured silhouettes, are versatile pieces that can be paired with both Indian and Western attire. Layer a Nehru jacket over a crisp white shirt and a pair of trousers for a fusion look that effortlessly combines Indian and Western elements. Opt for vibrant colors or unique patterns to make a bold statement. Complete the ensemble with loafers or brogues for a polished finish.
Nehru Jackets with Western Attire. Photo courtesy: Pinterest.
4. Fusion Fashion for Kids
Indo-Western Dresses
Fusion fashion is not limited to adults; it extends to the little ones as well. Indo-Western dresses for kids offer a charming blend of traditional and contemporary styles. Opt for dresses that combine Indian motifs, prints, or fabrics with Western silhouettes. For instance, a dress with a flared skirt and a bodice adorned with Indian embroidery or mirror work can create an adorable fusion look.
Dhoti Pants and Shirts
Dhoti pants paired with shirts or tunics make for an adorable and fashionable fusion ensemble for boys. Dhoti pants, with their unique draping style, add an element of Indian tradition, while shirts in trendy prints or contrasting colors bring a modern touch. This combination is perfect for festive occasions or weddings.
Lehenga Sets with Contemporary Blouses
For girls, fusion fashion can be achieved by combining traditional lehenga skirts with contemporary blouses. Opt for lehenga sets with modern prints, embellishments, or unconventional fabrics. Pair them with crop tops, off-shoulder blouses, or shirts for a fusion look that is both stylish and comfortable.
5. Fusion Fashion Accessories
Accessories play a significant role in enhancing fusion fashion outfits. Here are some ideas to complement your fusion ensembles:
– Statement Jewelry: Experiment with bold and contemporary jewelry pieces that blend traditional Indian elements with modern designs. Chunky necklaces, statement earrings, and unique handcrafted pieces can add a touch of glamour to your fusion look.
– Footwear: Pair your fusion outfits with footwear that complements the overall aesthetic. For women, juttis, mojris, or embellished sandals can add an ethnic touch. Men can opt for traditional Kolhapuris, loafers, or modern sneakers to complete their fusion ensembles.
– Bags and Clutches: Choose bags or clutches with intricate embroidery, mirror work, or contemporary prints to complement your fusion outfits. These accessories not only highlights your personality but overall look too.
6. Embracing Fusion Makeup and Hairstyles
To complete your fusion fashion look, pay attention to makeup and hairstyles that blend traditional and contemporary elements. Opt for natural and glowing makeup with a focus on either the eyes or the lips, depending on your outfit. Experiment with hairstyles like braids, buns, or half-updos, incorporating traditional hair accessories like maang tikkas, hairpins, or flowers.
Conclusion
Fusion fashion has revolutionized the world of traditional Indian wear, offering individuals the freedom to express their unique style and personality. By combining traditional silhouettes, fabrics, and embellishments with modern cuts, prints, and accessories, fusion fashion creates a harmonious blend of cultures, eras, and aesthetics.
Whether it’s sarees with a contemporary twist, lehengas paired with crop tops, bandhgalas with trousers, or Indo-Western dresses for kids, fusion fashion allows everyone to embrace their individuality while honoring traditional Indian roots. The key is to experiment, mix and match, and create looks that reflect your personal style and celebrate the beauty of cultural diversity.
So, go ahead and explore the world of fusion fashion, where tradition meets innovation, and create stunning ensembles that make a statement. Embrace the contemporary twist to traditional Indian wear and let your fashion choices reflect your vibrant and eclectic personality.
You can also read our premium articles on the fashion trends of 2019, 2021, 2022 and the fashion trends of 2023! By studying these three years’ trends consecutively, you’ll have a broader perspective on how trend is moving in the 21st century fashion.
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by Purba | Jun 29, 2023 | Academic, Shout out |
In the world of fashion, Germany has a rich heritage of craftsmanship, design and style that easily make it a hub of gorgeous fashion brands. For their exceptional quality, atomic details, and innovative aesthetics, German fashion brands have earned a well-deserved reputation across the world that every fashionista is bound to explore. In this article, we will delve into the captivating world of premium and gorgeous German fashion brands to explore for their craftsmanship and cutting-edge designs.
1. Ic! Berlin: Elevating Eyewear Excellence
Originally launched in 1996, Ic! Berlin stands at the forefront of modern eyewear innovation, showcasing minimalist designs and unrivaled quality where sustainability and longevity is at its core. Hailing from Berlin, this brand has revolutionized the eyewear industry with its frames, known for their durability, lightness, and flexibility, handcrafted by the experienced masters with exceptional scrupulousness.
Ic! Berlin glasses. Courtesy: Ic! Berliln’s website.
Ic! Berlin incorporates high quality materials including titanium, acetate, and plastic which let them experiment with shapes and colors frames designs. A remarkable feature is their screwless hinge technology, ensuring optimum comfort and longevity. Ic! Berlin caters to diverse styles and personalities, offering a wide range of frames from classic aviators to bold geometric shapes. Their acetate frames gained particular popularity which are made in rainbow colors such as green, violet, orange, red, etc., and can be re-polished after years of use. All of the Premium eyewear by Ic! Berlin are scratch- and heat-resistant, valued for durability and can be worn for years with maximum comfort which ensures sustainability.
2. Hugo Boss: Timeless Elegance and Refinement
Discussion of German fashion brands is futile without mentioning Hugo Boss, a fashion brand and fashion house headquartered in Metzingen, Baden-Württemberg, Germany. With a focus on impeccable tailoring, luxurious fabrics, and meticulous details, Hugo Boss continues to set trends. Their extensive range includes clothing, accessories, and fragrances for both men and women.
Hugo Boss’s products are gorgeous and timeless.
From perfectly tailored suits to sophisticated evening gowns, Hugo Boss exudes elegance and extraordinary craftsmanship which passes through the test of time.
3. Escada: Exuding Feminine Charm and Glamour
Escada, founded in 1978 in Munich by Margaretha and Wolfgang Ley, has become synonymous with luxury women’s fashion for those seeking feminine charm and glamour. The brand is renowned for its vibrant colors, intricate prints, and exquisite detailing.
The iconic Escada logo. Source: Wikipedia.
Their diverse collection comprises clothing, accessories, and fragrances. From stunning dresses and tailored blazers to elegant handbags and statement jewelry, Escada captures the essence of modern femininity, infused with a touch of glamour.
4. Adidas: Style and Performance in Sportswear
Adidas, a global leader in sportswear, does not need much introduction. The iconic three stripes logo has become so much familiar to us that we immediately imagine a wide range of athletic apparel, footwear, and accessories by the mere sight of it.
The iconic Adidas logo is enough to recognize the brand.
From running shoes to soccer jerseys, Adidas designs products that enhance performance without compromising on style. Collaborations with renowned designers and celebrities enable Adidas to continuously push boundaries and set trends in the world of sportswear.
5. Birkenstock: Comfortable and Sustainable Footwear
With a history spanning over two centuries, Birkenstock has become a household name for footwear. Founded in 1774 by Johann Adam Birkenstock and headquartered in Neustadt (Wied), Rhineland-Palatinate, Germany this brand focuses on ergonomic design and exceptional comfort. Crafted from natural materials, their sandals and shoes mold to the contours of your feet, providing unmatched support and comfort.
Birkenstock footwears are super comfortable and ever stylish.
Birkenstock has successfully bridged the gap between functionality and style, embraced by fashion enthusiasts and comfort seekers alike.
6. MCM: Iconic Luxury Accessories
MCM, which is an abbreviated form of Mode Creation Munich, is renowned for its iconic luxury accessories. The brand’s distinctive logo pattern and commitment to high-quality craftsmanship have made it a symbol of sophistication and style. MCM’s range encompasses luxurious leather handbags, wallets, eyewear, and travel accessories.
The iconic MCM logo.
Whether you’re attending a formal event or looking to elevate your everyday style, MCM’s accessories make a striking statement.
7. Aigner: Classic Elegance with a Modern Twist
The iconic Aigner logo.
Aigner, rooted in Munich, embodies classic elegance infused with a modern twist. Renowned for its fine leather goods, including handbags, wallets, and belts, the brand distinguishes itself through its signature “A” logo and meticulous attention to detail. Aigner reflects a timeless aesthetic blended with contemporary design elements. With a focus on craftsmanship and quality materials, their accessories exude refined style and sophistication.
8. Marc Cain: Versatility and Creative Fashion
Celebrating versatility and creativity in design, Marc Cain is a German fashion brand known for its mix of patterns, textures, and colors. The brand offers a wide range of women’s clothing that effortlessly blends sophistication with individuality.
The iconic Marc Cain logo.
From elegant dresses and stylish tops to tailored jackets and comfortable knitwear, Marc Cain’s collections cater to diverse tastes and occasions. With an emphasis on quality fabrics and attention to detail, Marc Cain is a go-to brand for fashion-forward women seeking unique and expressive pieces.
In conclusion, Germany boasts a wealth of exceptional fashion brands that cater to various styles and preferences. From Ic! Berlin’s contemporary eyewear designs to the timeless elegance of Hugo Boss, the feminine glamour of Escada, the sportswear excellence of Adidas, the comfort and sustainability of Birkenstock, and the luxurious accessories offered by MCM, Aigner, and Marc Cain, these German brands have left an indelible mark on the fashion industry. Exploring their collections allows fashion enthusiasts to discover the essence of German elegance and infuse it into their own personal style.
To know more about various fashion brands, you can explore our Shoutout section.
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As you’re interested in international brands and trends, you might also find interest in reading our exclusive article on contemporary twist to traditional Indian wear.
by Purba | Jun 28, 2023 | Top fashion news |
Digital marketing for fashion e-commerce is now vital for business growth
Introduction
A strong online presence is essential for the success of fashion e-commerce firms in the current digital era. Fashion firms must use smart digital marketing techniques to reach their target audience and increase sales because millions of potential customers use the internet every day. The best digital marketing techniques will be discussed in this article in order to help fashion e-commerce companies succeed in the cutthroat online industry.
Understanding the Fashion E-commerce Landscape
Before implementing any solutions, it is essential to comprehend the fashion e-commerce environment. Demographics of the target market must be identified, consumer behavior must be understood, and current market trends must be fully aware of. By conducting thorough market research, fashion top-notch e-commerce solutions by Incrementors businesses can develop marketing strategies that appeal to their target audience.
Building a Strong Brand Presence
In the congested fashion e-commerce market, having a strong brand presence is crucial for success. Creating a distinctive brand identity is necessary for accomplishing this, and it entails creating a memorable logo, consistent brand message, and a unified visual style. Along with creating a website that reflects their brand and offers a seamless buying experience, fashion firms need also make it user-friendly and aesthetically pleasing.
Leveraging Social Media Platforms
The ability to communicate with customers and promote their goods through social media platforms is a fantastic potential for fashion e-commerce companies. Fashion firms may increase traffic to their website and develop a loyal following by developing captivating social media profiles and producing relevant material frequently. The most appropriate social media channels for the target audience should be found, and the content should be developed accordingly.
Creating Compelling Content
In digital marketing for fashion e-commerce, content is essential. Fashion firms may position themselves as industry leaders and gain the audience’s trust by producing engaging and useful content. Through blog entries, articles, films, and infographics that offer insightful observations, styling advice, and fashion trends, this can be accomplished. Fashion companies can raise their rankings in search engines by optimizing their content with pertinent keywords.
Influencer Marketing Campaigns
Influencer marketing initiatives have grown in popularity in the fashion industry as a potent marketing strategy. In order to present their newest collections, trends, and accessories through interesting content on social media platforms, fashion businesses engage with influencers in the fashion industry. Brands may efficiently reach their target audience and increase sales by using the influencers’ substantial followings and influence, providing a win-win scenario for all sides.
Search Engine Optimization (SEO)
The visibility of fashion e-commerce websites in search engine results can be increased by implementing efficient boost your online visibility with New Jersey SEO services for effective search engine optimization tactics. This includes enhancing the website’s content, meta tags, and descriptions with pertinent keywords, speeding up page loading, and acquiring high-quality backlinks. Fashion brands can enhance their chances of earning sales by climbing the search engine results page rankings and bringing in organic visitors.
Pay-Per-Click Advertising (PPC)
PPC advertising enables fashion e-commerce companies to present tailored ads on search engine results pages and other pertinent websites. Brands can make sure their ads are seen by the proper audience by bidding on demographics and phrases that are relevant to them. Particularly during special periods or when releasing new collections, PPC advertising may be extremely effective in generating immediate traffic and conversions.
Email Marketing Campaigns
Email marketing is still a potent technique for fashion e-commerce companies to interact with their customers and advertise their goods. Brands may cultivate relationships with customers, share exclusive deals, and publicize the debut of new products by creating a sizable email subscriber list and sending personalized and segmented email campaigns. Repeat sales and brand loyalty can be encouraged using email marketing.
Retargeting and Remarketing
Retargeting and remarketing tactics are crucial for re-engaging potential buyers who have previously visited a fashion e-commerce website but did not buy anything. Brands can tailor their advertising to these potential customers across several platforms by using tracking pixels and cookies. They might go back to the website and finish their purchase if they are reminded to do so.
User-generated Content
User-generated material, including reviews, endorsements, and social media posts from customers, can have a big impact on how well fashion e-commerce companies do. consumers may help create buzz, develop trust, and draw in new consumers by being encouraged to exhibit their products and share their experiences on social media. Running competitions or rewarding participants are two ways that fashion firms can encourage user-generated content.
Mobile Optimization
It is crucial to optimize fashion e-commerce websites for mobile devices given the rising popularity of smartphones. The website will be responsive, load quickly, and offer a seamless browsing and buying experience thanks to mobile optimisation. A mobile-friendly website is essential for grabbing mobile users’ attention and increasing conversion rates.
Analytics and Tracking
Marketing has become digital.
To evaluate the efficacy of digital marketing tactics, it is essential to implement analytics and tracking technologies. Fashion e-commerce companies can find areas for improvement and make data-driven decisions by examining website traffic, conversion rates, and consumer behavior. Effective resource allocation and marketing campaign optimisation are both facilitated by these findings.
Collaborating with Fashion Bloggers and Influencers
Working with fashion influencers and bloggers can benefit both the brand and the influencer. Influencers can assist advertise products to their audience, while fashion bloggers can offer insightful material and styling ideas. Fashion e-commerce companies can access new markets and broaden their brand awareness by developing close ties with these people.
Conclusion
The success of fashion e-commerce firms ultimately depends on the implementation of effective digital marketing techniques. The best techniques include developing engaging content, utilizing social media, enhancing search engine exposure, implementing email marketing campaigns, and embracing influencer collaborations. By implementing these tactics, fashion e-commerce enterprises may improve traffic, reach their target audience, enhance conversions, and boost revenues in the fiercely competitive online fashion sector.
Author BIO – Nancy R. Somerville is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.
You can send your articles to fashionnovationfd@gmail.com
Content marketing is extremely important for brand development, to know more from our exclusive article, you can click here!
Plus logo designing is another important stuff you need to do right from the beginning. To know more about logo designing, you should read this article.
If you want to know about digital marketing strategies for fashion e-commerce, you can go here!
by Purba | Jun 1, 2023 | Shout out |
Fashionnovation always inspires innovation and student initiatives. BUTEX Career Club is such an initiative which is nurturing the students of this university for their careers from the very beginning of their student life. Today Kazi Purba along with team Fashionnovation are glad to give a shout-out and introduce you with the club and their activities as their media partner.
With the motto ‘Incubating & Connecting the Leaders’, BUTEX Career Club (BCC) was established in May, 2016. The vision of establishment of this club is ‘ to make a connection between job field & the students, to develop various aspects related to the career growth of the students & to give them chance to develop themselves professionally, to make the students capable to face the challenges in job life’ .It is one of the most dynamic clubs of Bangladesh University of Textiles (BUTEX) which specifically serve as a platform to create future leader.
The Students of BUTEX are the future Textiles Engineer who are leading the country’s most growing sector, ‘RMG Sector’. Also in corporate world, they are leading as well
The primary purpose of this club is to provide a platform for the students to connect, share knowledge, exchange resources, and collaborate on various career-related topics.
BUTEX Career Club organizes various activities and programs to help students enhance their professional skills, explore career opportunities, and prepare for the job market. These activities may include workshops, seminars, guest lectures, career counseling sessions, mock interviews, resume-building sessions, and networking events.
The club also collaborate with industry professionals, alumni, and companies to create internship and job placement opportunities for students. By engaging with the club’s activities, students can gain valuable insights into the textile industry, develop relevant skills, expand their professional networks, and improve their employability.
Here are some common activities of BUTEX Career Club:
Skill Development:
BCC often offers skill-building workshops, seminars, and training sessions to enhance members’ professional skills such as resume writing, interview techniques, public speaking, leadership development, and personal branding.
CV writing workshop, 30 june,2022
Online seminar on “Higher studies on Germany and job opportunities”, 1st April, 2023
Networking:
BCC often facilitates networking opportunities, allowing members to meet and connect with professionals from various industries. Networking events may include guest speaker sessions, panel discussions, and workshops.
Career Exploration helps members explore different career paths and industries. It organizes industry-specific events, company visits, and informational interviews to provide insights into various professions and help individuals make informed career decisions.
Mentorship and Coaching:
It provides mentorship programs, pairing members with experienced professionals who can provide guidance, advice, and support in their career journeys & also for higher studying.
Community and Support:
BCC fosters a sense of community among members, providing a supportive environment where individuals can share their challenges, seek advice, and celebrate successes.
Job Fair:
BCC has organized Career Fair in Dec 12, 2019 where 17 big industries have taken participate such as Square, DBL etc. It provided resources and support for job seekers include sharing job postings, reviewing resumes and cover letters, conducting mock interviews, and offering guidance on job search strategies.
Career Fair, 2019
Arranging Different types of Competition:
BCC arranges different type of competition such as Textile Talent Hunt, Case Competition, Career related Quiz Competition . Also, it celebrates Career Day, Career Adda etc.
BUTEX Career club’s continuously fulfilling their target & vision. In a short time period, it has already become Career consultancy pioneer, also a supportive club to students.
Every year, new batch students are recruited as club members via interview process. Only the viva-voce passed students get membership of the club.
The future plan of BCC is vast. It aims to keep the flow of its activities, moreover fill the gap between the industry & students. The day is not far when BCC will be one of the best Clubs for its vast activities in country & also globally.
Written by:
Md. Jahidul Islam Akash
Organising Secretary, BUTEX Career Club.
To feature your club activities in Fashionnovation, and let us know what amazing things you’re doing in your campus, you can email us at fashionnovationfd@gmail.com
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