by Purba | Sep 29, 2020 | Fashion and sustainability |
What is Sustainable Fashion:
Sustainable fashion is a developing process of compliance change to fashion products, actually all over the fashion system as well as fashion industry. It can easily keep contribution towards greater ecological integrity & also can inspire us to be self-confident in fashion so that the elegancy of a person as well as the whole civilization can be expressed clearly.
If we want to describe the environmental impacts on sustainable fashion then we must have knowledge about fashion industry. Almost all the processes of making an apparel from fiber are conducted in an industry. And the whole process follows some steps consciously. Generally four steps are as follows:
1.Raw materials like fiber and yarns & other necessary elements are produced,
2.Fashion good are produced & designed by designers,manufacturers,contractors & others.
3.Giving a transparent idea of retailing sells.
4.Advertisement & promoting.
Environmental Hazards facing for fashion industries:
Its a bitter truth that the imperfect manufacturing process of those products which seem elegant to us, are responsible for many environmental issues. During high water usage, high chemical treatments used in weaving, dyeing or in other processes environment hazards are faced badly. And it’s actually a matter of concern that only 20% of clothing is recycled or reused and the rest are being wasted. It has been reckoned that only in UK around 350,000 tons of clothing ends up as dissipation every year. According to Earth Pledge, a non-profit organization committed to promoting and supporting sustainable development, almost 25% of the world’s pesticides are used to grow non-organic cotton & at least 8000 toxic chemicals are used to get textiles from raw materials. Another study shows that approximately 34.8% of microplastics are found in the oceans basically coming from textile industries. Microfibers are tiny enough & for that reason it can easily mix up with the wastes. So, by eliminating synthetic materials used in textile products & by following the three ‘R’s reducing, reusing and recycling, we can prevent harmful synthetics and microfibers from ending up in our environment.
But we can easily move on from these hazards by adopting sustainable fashion. Actually sustainable fashion works with a goal which concerns for saving our environment from any kind of negative footprint.
How sustainable fashion can help to solve environmental issues:
Conversation of Natural Resources by Sustainable Fashion:
By recycling products we can easily get back our natural resources & it can be hoped that we can get rid of annihilation of most important products of our nature. And it is a matter of hope that recycled fibers have been proven to be a much more sustainable option, as they solve the most concerned problems of waste management. A study from 2015 shows that to make clothes, 97% new resources are used, only 3% of it are recycled materials.
Reduction of dangerous Carbon Footprints:
The global fashion industry is responsible for global warming. Mainly using the clothes which are petroleum based and made from fossil fuels including polyester, acrylic & nylon are the reasons of environmental hazards. Actually these kinds of materials require more energy than the natural0000 materials. And which fabrics are made from sustainable wood pulp such as TENCEL and also natural fibers such as cotton, hemp, linen are biodegradable which can easily reduce dangerous carbon footprints.
Sustainable Fashion Safeguards Animal Lives:
An estimation showed that over 430 million animals per year are slaughtered & killed for only the leather industry. But sustainable fashion helps our animals because many of the clothes are made from sustainable wood pulp & also clothes of cellulosic, protein & mineral origins.
Requires Less Water in Sustainable Fashion:
Our textile industries, in present or in future, maybe unable to be built up beside or in those areas which have sufficient water. But water is a major resource for the fashion industry & the works of spinning, weaving, knitting, dyeing and finishing process can’t be done without water. How much water we need to have a apparel from the fibers can be said like this-to produce a single T-shirt, it takes an incredible amount of 2700 liters of water! Cotton is highly dependent on water, but is usually grown in hot & dry areas where water is a scarce resource already. On the other hand, organic cotton reduces water consumption by 91%. And if we say about sustainable fabrics, these fabrics require little to no water.
Fairer & Safer Working Condition is Introduced:
It’s a bitter truth that most of the inenarrable masters treat rudely with the workers. Endless working hours, unacceptable health & safety conditions have to be faced by those workers. But if sustainable fashion can be introduced broadly, this time duration can be decreased & also works will be enjoyable!
Healthier for People & Planet:
Almost everyone know about fast fashion but in fast fashion, intense chemicals are used which are actually harmful to health. Around 8000 different synthetic chemicals are used to dye, bleach and wet process garments. Those chemicals are so dangerous that they often cause severe diseases or even deaths among farmers and create acute birth defects on their children.
Some of these chemicals pose a real threat to our health because our skin absorbs anything we put on it even dangerous chemicals! But in using process of sustainable fashion, we don’t have to use those dangerous chemicals at all. So, it’s healthy enough for plants, animals as well as human beings.
Sustainable Fashion Reminds Us How To Love Our Clothes Again:
Everyone feels good when he looks at a gorgeous, finished piece of clothing in a store but forgets the background story of this nice work! It’s not actually our fault at all because we are not introduced with this sustainable fashionable products. And as a result we are unable to make a correct decision of buying anything related with textile. But when sustainable fashion will be introduced, we will be more conscious & get comfortable clothes by proper buying decision.
How Sustainability Can Save The Fashion Industry After COVID-19:
Already many questions have been arisen about the uncertainty of textile industry as well as fashion industries after this pandemic situation of COVID-19. Every sector related with textile is in uncertainty now. But sustainable fashion can do a great job in this case! It’s true that sustainable fashion has not spread its branches in all sectors but it can easily do that very soon. It will easily access in total textile industry as luxury, sport etc. However, it is more relevant than ever as a recent study finds the current crisis that all the textile industries can come back with a great profit by sustainable fashion after the pandemic.
Sustainable fashion will protect critical assets to survey the economic crisis. It can be hoped that sustainability will be an imperative for strong companies & also the entrepreneurs can work with it spontaneously after this pandemic. Sustainable fashion is actually the come back of some products with quality & durability at a time. Then coming to the point of getting facilities in business we can uphold the statement of Kate Heiny, sustainability director at Zalando SE. He said that after this COVID-19, sustainability will help us stay ahead of customers. Last of all we can hope that as it is very much helpful towards our environmental & social issues, so it will be granted unanimously by everyone!
Conclusion:
The fashion industry needs to become more sustainable to fulfill the volition of the consumer need & expectations because almost all of the consumers are aware of environmental issues nowadays. So, by keeping in our mind about the pressure of the consumers & also business profits and all over to save our environment we should introduce, establish & start up sustainable fashion in our fashion industries as soon as possible.
Reference Links:
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.woodstrk.com%2Fblogs%2Fblog%2F8-reasons-why-sustainable-fashion-matters&psig=AOvVaw1dlu8PWasmcV8FXGQ0rthm&ust=1600166491333000&source=images&cd=vfe&ved=0CA0QjhxqFwoTCKiNpbLF6OsCFQAAAAAdAAAAABAD
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.just-style.com%2Fanalysis%2Fwhats-hindering-progress-on-sustainable-fashion_id133899.aspx&psig=AOvVaw35XJZKN2mU9P2BkaA53M6j&ust=1600165543513000&source=images&cd=vfe&ved=0CA0QjhxqFwoTCPj44fjE6OsCFQAAAAAdAAAAABAX
https://journals.sagepub.com/doi/full/10.1177/2158244018774611
https://www.unenvironment.org/news-and-stories/story/trend-sustainable-fashion-wake-covid-19
Nashita Ahmed
Department of Environmental Science and Engineering
Bangladesh University of Textiles (BUTEX)
You can read another article of the same author: Textile Recycling: Reducing Waste and Promoting Circular Economy
by Purba | Sep 29, 2020 | Academic |
A saying goes that, nature is not only all that is visible to the eye- inner pictures of the soul is also included where color psychology meaning is paramount. The proper definition of color from this may be found! Many people think that color is just a matter of how things look like. But scientifically, it is the first thing humans register when we are see anything and color psychology is a key to unlock the door to all the feelings that we assign for each color. For example: if a fly is black, we won’t get irritated that much but if it is with yellow stripes, our brain will register it as a threat. This psychological factors have led us to build color psychology meaning, chart and sometimes color psychology tests.
The way we perceive the whole world from our own perspective is the area of color psychology. Color affects a lot of things like: perception, moods, nature etc.
Some colors have different impacts based on different types of people, gender, geography, culture, etc. factors. The fondness of color is relative. A person may find Red as a great color while other can find it as the opposite. Some may see it as friendly, loving and stimulating, on the other hand, some may find it as aggressive.
Normally color psychology relies on six basic principles:
- Specific meaning.
- The meaning can be either based on learned meaning or intuitive meaning.
- Evaluation is caused automatically by the person perceiving.
- Color-motivated behaviors are forced by evolution.
- Color can influence humans automatically.
- Context is a very important aspect here.
Properties related to color psychology:
We ponder if we all see colors the same. The answer Is negative. In color psychology it doesn’t matter what we think we are looking at; actually the effect of colors on us is caused by their energy entering our bodies. Even color-blind people are also inclusive to color psychology!
Color affects our emotions and behavior. Our reactions to colors are led by a combination of many factors such as: biological, physiological, psychological, social and cultural factors.
An excellent example of executive for a paint company can be stated here. He received complaints from workers who work in an office which he painted in blue. The officers said that the office was too cold. After that incident when the offices were painted with a warm color, the complaints ended suddently even though the temperature was same! Isn’t it amazing? This phenomenon happened just because of color psychology.
Each and every color has potentially positive or negative psychological effects and the effects depend on the relationships within color combinations.
The psychological properties of the basic colors are given below:
1.RED
Positive aspects: Physical courage and strength, warmth, energy , ‘fight or flight’ signal, excitement.
Negative aspects: Aggression, visual impact and strain.
Being the longest wavelength, red is a very powerful color. It appears to be nearer
than it is. Hence its effectiveness in traffic lights has made it accepted by the whole world.
2.Blue or “Color psychology blue”
(because this is the keyword people search for most. Fashionnovation team knows that. Muhaha! Helping you to find it more easily! Another use of psychology for the benefit of human kind!)
Positive aspects: Intelligence, communication, trust, coolness, reflection, calm.
Negative aspects: Coldness, lack of emotion, unfriendliness.
Blue is perceived as a soothing color; it affects us mentally, rather than the physical reaction we have on red. According to research, blue is the world’s favorite color though it is sometimes perceived as cold, and unemotional.
3.Yellow
Positive aspects: Optimism, confidence, friendliness, creativity.
Negative aspects: Irrationality, fear, anxiety
Yellow is the color of confidence and optimism. But too much of its use or the wrong tone in relation to the other tones in a color scheme can result in self-esteem fluctuation and give rise to anxiety.
4. Green (Color psychology green)
Positive aspects: Nature, fertility, harmony, balance, refreshment, peace and equilibrium
Negative aspects: Boredom, stagnation
Being in the center of the color spectrum, it resonates balance. When the world around us contains plenty of green, this indicates safety of life. It also indicates presence of water and little danger of famine. If incorrectly used, it can be perceived as boring.
5. Violet
Positive: Containment, vision, luxury, quality.
Negative: Suppression, oppression and inferiority.
The shortest wavelength in the color spectrum is violet, also known as purple. This color encourages deep contemplation. This color expresses royalty. Again wrong tone of violet can indicate cheapness.
6. Orange
Positive: Physical comfort, warmth, sensuality, fun and passion.
Negative: Frustration, immaturity.
The color orange is stimulating and which combinines the physical and the emotional aspects. It focuses on issues like physical comfort. On the other hand, it can focus on the exact opposite – deprivation if negatively used.
7. Pink
Positive aspects: Peace, warmth, femininity and love
Negative aspects: Emotional claustrophobia, physical weakness.
Being a tint of red, pink affects us physically and its soothing, rather than stimulating. Too much pink can be somewhat emasculating. That’s why it’s not so common in men’s wear.
-
Grey
Positive aspects: Neutrality.
Negative aspects: Lack of confidence, dampness and lack of energy.
Pure grey is the only color that has no direct psychological properties that’s why it is called neutral. However, it’s quite suppressive. Too much use of grey usually indicates a lack of confidence.
9. Black
Positive aspects: Security, emotional safety, efficiency, substance.
Negative aspects: Coldness, menace, heaviness.
Black is all colors totally absorbed. Black creates protective barriers, as it absorbs all the energy coming towards the black dress wearer. It creates a perception of weight and seriousness. It can be menacing to many people as black is the absence of light. That’s why many people are afraid of the dark.
10. White
Positive aspects: Hygiene, clarity, purity, simplicity.
Negative aspects: Sterility, coldness, barriers, unfriendliness
White is total reflection opposite to black. White is purity and uncompromising. it denotes hygiene and sterility.
11. Brown
Positive aspects: Warmth, nature, earthiness, reliability
Negative aspects: Lack of humor, heaviness
Brown usually consists of red and yellow, with a large percentage of black in it. It has associations with the earth and the natural world and so it reminds us about earth.
The significance of color psychology in fashion world:
Color is a major element of fashion design. In fashion, color is one of the most effective tools to attract the customers. Psychologists saythat color impression can be responsible for 60% of the acceptance or rejection of a product. Different cultures have different symbolic meanings of colors. For example, white is the color for weddings in western societies where white is worn by widows in the South East Asian countries. So fashion designers must consider the color, focus on consumers preference for color, shade, style, patterns and the psychological effect of those colors. Designers must apply color psychological effect in fashion planning and designing, developing their planned products and marketing them.
Nobody can deny that color is the first thing that people notice. The color of your dress defines your first impression. To be a good fashion designer, you should have all basic ideas about color psychology & its meaning. We can study color meanings to grow up our company strategy & connect to ideal customers. If we use our knowledge of color psychology well, we will enjoy massive success in our business, career & personal life. So not only as a fashion designer but also a human being, we should be aware of color psychology.
Related article:
Color forecasting in fashion
Tanvir Ahamed Fahad Department of Textile Fashion and Design, Bangladesh University of Textiles,
Batch-44
by Purba | Sep 27, 2020 | Academic |
In the Nineteen Twenties, the jumper shirt was introduced and it became implausibly common. Typically the jumper shirt was manufactured from cotton or silk and had a sailor collar. Good for pairing with a skirt, it always reached just under the hips and would be in the middle of a belt or sash. Another common sort of twenties shirt was a low-cut v-neck shirt with a chemisette hooked up to market modesty. Unwoven long-sleeve shirts with rounded collars and tank blouses were additionally common within the decade. For men, polo shirts, dress shirts and sweaters were the superior of selection. Going into the thirties, female blouses that featured v-necks and long bow ties hooked up round the neck, sleeveless blouses and knit shirts of cloth and linen were common. Throughout the war-worn forties nylon and silk were replaced with material and viscose for formal superior, whereas terry artefact, linen and even canvas were used for leisure shirts. Girls UN agency worked throughout war II wore military vogue shirts that had button-up collars, and girls UN agency were a region of the yankee Woman’s Auxiliary Corps would wear a full war military outfit. After war II concluded, up till the mid-1950 ‘s trends in women’s fashion modified once more. Round-neck designs on sleeveless shirts or sleeve shirts were common, still as polo-necks. Dolman sleeves dominated trendy superior within the fifties and sixties, too. The Sixties brought ethnic print blouses, ribbed turtleneck sweaters and boat-neck superior into thought vesture. And, shirts for men and girls typically featured “wild” patterns. From the late sixties to the time of life, bright coloured shirts and blouses with psychedelic patterns were fashionable and reformist fashion created Indian veiling shirts, peasant superior, tunics and Jawaharlal Nehru jackets common for each men and girls of the time. Space-like and artistic movement fashions additionally became common and lots of superior were created out of suede, leather, vinyl and plastic. In the Eighties, as designs became slightly a lot of casual and T-Shirts and polo shirts became acceptable superior, and for formal or business-wear, cubic superior with shoulder pads, blazers, dress shirts and sweaters were common for men and girls within the decade. Over-sized superior were common within the 80s and 90s still. The 1990’s saw plenty a lot of exploitation of fashion with designer labels showing on the skin of vesture as how to market standing and trendiness. That trend continues these days because it isn’t uncommon to check folks carrying fashionable casual shirts that host a daring Guess or Ralph Lauren brand on the front. The nineties additionally saw a rise within the quality of crop superior and halter superior as women’s designs became a lot of provocative. Within the late 80s, 90s, and in today’s fashion, T-shirts became a lot of of how to specific individuality and a human tastes and preference with impudent catch phrases, funny photos, or popular culture references showing a lot of and a lot of within the thought.
Gulshan Ara Tasnim
Department of Textile Fashion and Design, Bangladesh University of Textiles
ID:2020-1-6-011
TFD-46
by Purba | Sep 27, 2020 | Academic |
Fashion has incredibly morphed through different eras of time to 21st century clothing and fashion. Have we ever thought about how much fashion has changed over the course of time? The way we choose clothing in the 21st century is completely different from the ancient times. 21st century outfits all revolve around making fashion statements. All the changes in the nineteenth and twentieth century are the reason behind the fashion in the 21st century and has impacted the lives of many people in different ways.
Let’s look back from the fashion in the 21st century: Before the 1960’s
Before the 1960’s, long dresses, suits, hats and corsets were the main trend and fashion for the people of that time. But in the 1960’s the youth showed that they were powerful by changing the fashion trend to a much changed fashion environment which was known as the hippie clothing.
Figure: A woman wearing corset. A corset is a tightly fitting undergarment which extends from below the chest to the hips. Source: https://unsplash.com/photos/H7h3WorjoTI
The clothes of this century were much looser and dressing was in the form of a bit more revealing clothing, like mini-skirts. The clothes had a more casual look. There was the unisex look at the time of this century. The ragged jeans were also very popular.
What about the 1800’s, a foundation for the clothing in the 21st century?
During the mid 1800’s, all outfits worn by women consisted of different materials to complete a whole wardrobe. The dresses that woman wore, composed of pantalettes, chemise, corset and a petticoat. Pantalettes were long clothing worn under everything else.
Figure: Pantalettes. Source: https://www.pinterest.com/pin/342766221614175575/
Pantalettes were long underpants with a frill at the bottom of each leg made from linen or silk, designed with tucks and flounces to give a layered look toward the feet. A chemise was the main one piece undergarment worn over the pantalettes. A corset would be worn over the chemise; it is a tightly fitting undergarment which extends from below the chest to the hips. It is used to add lift to the bust area and to add shape to the waist and hips. This cloth was used to highlight the shape of the waist to draw attention away from the natural shape of the waist line. It caused health problems for some women due to tightness of the corset. The corset is pulled together so tightly that it would squeeze the inner organs of a woman’s body together causing digestive problems and may cause reproductive problems; also it could even result in death. According to the weather outside and the season would determine the necessity of wearing a petticoat. But gloves and bonnets were always worn in those days. During the early 1800’s, long beautiful hair with possible curls was often seen.
From the nineteenth to the twentieth century, moving close to the 21st century fashion! Fashion eras of the 21st century!
From the nineteenth century to the twentieth century fashion changed rapidly. In the 1990’s to 2000, there has been very beautiful clothes. In the beginning of the twentieth century, corsets returned again into action by breaking its bad name with a relaxing feel on women. In the 1920’s, the boyish look of women became a fashion. And women were known as “flappers” due to their short haircuts; like the “bob”, short skirts, and straight dresses.
Figure: Flappers dancing and enjoying themselves. Source: History.com
Women started going outside for working and being more involved with sports during that time. Designers started to experiment with new hemlines by making them long in the back but shorter in the front. Since the 20th century till now Jeans is counted as a fashionable dress code. However we have shifted from the former modes of fashion and clothings, we haven’t let them go. Instead we are getting back to them and fusing them with the latest trends.
21st century clothing
What is 21st century fashion?
21st century fashion is the styles accepted by a large population of specific regions of the world from 2001 to 2100. Between the time period of 2001 to 2100, all the fashion trends, 21st century outfits, 21st century clothing, make the 21st century fashion. As we are just standing on 2023, we are literally only finished the one fifth of this century.
To understand the 21st century fashion history, we also need to understand the past. At this time of the twenty-first century, fashion has moved a few steps back. Clothing in the 21st century is quite amusing because designers are not only focusing on the next big thing but are also focusing on bringing the past into the future.
Figure: A woman wearing mini skirt with leggings representing the 21st century clothing. Source: https://unsplash.com/photos/-LU2yUMLNRA
Teenagers are still wearing miniskirts with leggings (skin tight multicolor tights) as a major style; worn underneath the skirt along with a dashing blouse.
Figure: Woman wearing jeans and t-shirts. Source: https://unsplash.com/photos/D1W3rQGaNhI
Many women now wear jeans and t-shirts for more comfort. Even sarees are now seen to wear different new looks. The new millennium fashion is the remix of the 60’s, 70’s and the 80’s mixed together to make the 2000’s a major fashion statement. Fashion, a small word, with so many different characteristics. We now wear whatever and whenever we want. This is fashion in today’s world. The twentieth century changed the outlook of women by giving them the right to fight for what they wished to wear. Fashion in the nineteenth and twentieth centuries has impacted the normal lives of every people. Fashion has changed but still, it is the same in many ways. We should not underestimate ancient fashion or style because what goes out, wears out will always come back as future trends.
The characteristics of fashion in the 21st century
21st century fashion is characterized by its versatility and agility. This century is shaped with technology, the fourth industrial revolution (Industrial Revolution 4.0), The touch of connectivity, automation, advanced analytics and manufacturing technology have transformed the global business for years. The touch of fast fashion and its triumph over slow fashion has shaped the fashion trends and made them agile as never before, making a products’ lifespan less than a week! So, the 21st century outfits are brief, short-lived, trendy and agile.
21st century people are fast!
21st century people are fast as the century’s demand. They are always in a hurry to cope with the situations, they are adaptive and they adopt the newest trends with lightning fast decision where the previous century people were quite slow to grab a new fashion. With the advent of technology and social media like facebook, twitter, instagram, pinterest, the 21st century people are always hungry for new trends and to adopt those trends.
21st century outfits
The 21st century outfits fit the temperament of the 21st century people. The outfits are brief, most of the time simple and modern.
The first decade-2000s Fashion
2000s fashion means fashion from 2001 to 2009. 2000s fashion is characterized by its global mash up where fusion of vintage styles, global and ethnic clothing like boho were the top trends. Fashions of numerous music-based subcultures like Hip-hop fashions, generally was the most popular among young people of all sexes, followed by the retro inspired indie look in the later part of the decade.
Boho, short for bohemian is categorized by its loose, flowy, patterned, and beaded clothing. The 2000s boho style dominated as a trend as celebrated like Sienna Miller, Mary-Kate and Ashley Olsen, Britney Spears, Nicole Richie, and Beyoncé adopted it with grace.
Sienna Miller. Photo courtesy: L’Officiel
Mary-Kate and Ashley Olsen, Photo courtesy: L’Officiel
Hip-hop fashion of the 2000s. Photo courtesy: Image via Getty/Evan Agostini
25 and older aged men and women adopted a dressy casual style which was popular throughout the decade. Globalization influenced the fusion of Middle Eastern and Asian dress into mainstream European, American, and Australasian fashion. Furthermore, eco-friendly and ethical clothing, such as recycled fashions and fake fur, were prominent in the decade.
Fusion of traditional and western clothing. Fashion in the 21st century outfits. Source: Wikipedia.
In the early 2000s, many mid and late 1990s fashions remained alive around the globe, while simultaneously introducing newer trends. The later years of the decade saw a large-scale revival of clothing designs primarily from the 1960s, 1970s, and 1980s.
In the 2000s, the early to its mid, the rise of fast fashion was a major event. The transition from slow fashion to fast fashion was marked by this decade. H&M, Forever 21, Zara, Target, etc. brands. Many US fashion brands played a monumental role in shaping this decade.
The second decade-2010s Fashion
2010s fashion starts from 2010 and ends in 2019. This decade has certain characteristics of its own.
This decade was defined by some iconic catalysts like hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and grunge and skater fashions influenced unisex 1990s-style elements. The later years of the decade were influenced by the social media influencers promoting fast fashion brands on Pinterest and Instagram.
Popular global fashion brands Adidas, Balenciaga, Burberry, Christian Dior, Fashion Nova, Forever 21, Gucci, H&M, Hugo Boss, Louis Vuitton, Marks and Spencer, Nike, Uniqlo, Under Armour, etc. shaped this decade with their ingenious collections.
Taylor Swift in Hipster Fashion. Photo Courtesy: Screenshot via Wikipedia’s “2010s in Fashion” page.
A woman wearing an athleisure wear. Photo courtesy: Wikimedia Commons
90’s Grunge aesthetic fashion wear returned in the 2010s fashion of the 21st century outfits. Photo courtesy: luanna (instagram)
The Key Features of 2010s Women’s Fashion were: Crop tops, High-waisted bottoms, Maxi dresses and skirts, Bold prints, including floral, animal, and geometric patterns on clothing and accessories, Athleisure wear, Chunky sneakers, Jumpsuits and rompers, Chokers, Bold colors, Vintage-inspired accessories.
The 2010s women’s fashion was characterized by a mix of retro and modern elements, bold prints and colors, and a focus on comfort and individuality.
The third decade-2020s Fashion
2020s fashion started from 2020 and will end in 2029. We are in this decade and so far this decade is too much exciting. Hit by and recovering from the Covid-19, this decade has a lot of salient characteristics.
TikTok and instagram are major marketing tools for many brands in this decade.
Marketing strategies involve third parties, particularly influencers and celebrities.
Sustainability has become a buzzword in this decade and all the major brands are now committed to offer products made sustainably. Both environmental and social sustainability are on the focus as consumers are now too much concerned about sustainably sourced and made products.
Thus reducing, reusing, recycling, and circular economy have become extremely crucial for the brands’ business. Moreover, second hand clothing are becoming more and more popular day by day.
You can read our 2021, 2022 and the fashion trends of 2023 through these links.
21st century fashion designers
As you have come to know about 21st century fashion, you should also know some titbits about the 21st century fashion designers, the true catalysts who are bringing the changes.
Donatella Versace, a beacon light of 21st century fashion and clothing. Source: https://www.thefamouspeople.com/profiles/donatella-versace-4743.php
She is the sister of Gianni Versace, the founder of the Italian fashion brand Versace. After Gianni’s murder in 1997, Donatella inherited the brand and took it the next level and now, she is the chief creative officer of the company. Some of her works include supporting Elton John’s AIDS Foundation. She is the first woman to win the GQ Designer of the Year award.
Ralph Lauren. Image source: https://www.thefamouspeople.com/profiles/ralph-lauren-2613.php
Born on October 14, 1939, Ralph Lauren has emerged as a fashion designer and businessman. He is the founder of the Ralph Lauren Corporation, a fashion brand named after himself, a global multibillion-dollar fashion enterprise.
At the beginning of his career, he was a salesman for a tie company. Then he went on to launch his own fashion lines and established himself as a popular name in the fashion industry within years. This American fashion designer is also well known for his humanitarian activities.
Marc Jacobs. Source: https://en.wikipedia.org/wiki/Marc_Jacobs
Born on April 9, 1963, Marc Jacobs is an American fashion designer. As the head designer for his own fashion label, Marc Jacobs, he has produced and gifted his followers with a lot of modern dresses. Formerly his brand name was Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years before it was discontinued after 2015.
Marc Jacobs was the creative director of the French design house Louis Vuitton from 1997 to 2014.
Time magazine placed his name as the one of the 100 most influential people in the world in “2010 Time 100” list.
Giorgio Armani
Giorgio Armani. Source: https://www.britannica.com/biography/Giorgio-Armani
Born on July 11, 1934 in Piacenza, Italy, Giorgio Armani’s signature style is relaxed yet luxurious ready-to-wear and elegant, intricately beaded evening wear.
Armani intended to become a doctor but left medical school to pursue a career in fashion.
Donna Karan, Source: Wikipedia
Karan began her career as an assistant designer with Anne Klein.
In 1988, Karan, recognizing the need for a more affordable fashion line, launched Donna Karan New York (DKNY) which is a women’s line.
Alexander McQueen
Alexander McQueen, a British Fashion Designer. Source: Wikipedia.
Lee Alexander McQueen, born in 1969, a visionary artisan in the realm of fashion, left an indelible mark on the industry that still reverberates today. With a career that soared from humble beginnings to the pinnacles of haute couture, McQueen’s designs were an exquisite blend of dark romanticism and avant-garde innovation. His runway shows were legendary spectacles, each a mesmerizing journey into the depths of his creative mind. Tragically departing the world too soon in 2010, McQueen’s legacy as a daring couturier and fearless provocateur endures, inspiring generations of designers to push boundaries and challenge conventions.
Karl Lagerfeld
Karl Lagerfeld. Source: Wikipedia
Karl Lagerfeld, a name that resonates through the glamorous corridors of fashion history, was a creative force unlike any other. With his signature high-collared white shirts, fingerless gloves, and iconic powdered ponytail, Lagerfeld stood as an indomitable figure at the helm of haute couture for decades. His genius knew no bounds, whether he was designing exquisite collections for Chanel, Fendi, or his own eponymous brand. Beyond the runway, Lagerfeld’s sharp wit and unmistakable style made him a legend whose influence forever shaped the fashion in the 21st century.
Sabera Momtaz,
Department of English Notre Dame University Bangladesh (NDUB)
To know the biggest fashion trends of 21st century, you can visit here! Moreover, if you want to know the future of fashion industry after Covid-19, you can click here!
And if you want to read one of our premium case studies on Fast Fashion Vs Slow Fashion, you can go here!
Fast Fashion Vs Slow Fashion: A Case Study
If you’re interested in high quality rep shoes and want a guide about it, you can go here!
You can also read our interesting and well researched article on: Architecture Fabric: The New Use of Textiles as A Building Material
21st century fashion trends
Fashion trends are always evolving and so do the 21st century fashion trends. This century is so much versatile with technology, globalization and fast pacing people that the trends have become even short lived than ever and 21st century outfits are getting more dramatic and evolving. Moreover, fast fashion has become a norm of the 21st century and thus there is a huge fast paced transitions due to the speed of fast fashion vs slow fashion. All in all, 21st century fashion is faster than the 20th century fashion and ever evolving, shaped with US-China trade war, Covid-19, Russia-Ukraine war, etc.
To cover the 21st century fashion and 21st century fashion trends, we have produced many different articles, and we also share WGSN Trend reports in our words so that you become aware of the trends and have a historical record of the past and future trends.
You can read our premium articles on Met Gala the fashion trends of 2019, 2021, 2022 and the fashion trends of 2023! By studying these three years’ trends consecutively, you’ll have a broader perspective on how trend is moving in the 21st century fashion. If you’re a man or a fashion designer interested in designing men’s fashion, you can straight go here! This article is written based on the WGSN 2023-2024 trend reports!
by Purba | Sep 27, 2020 | Our works, The story of Fashionnovation |
Fashionnovation is an extraordinary platform developed for the fashion loving students of BUTEX by Kazi Farhan Hossain Purba, and it is bound with an aim to bring new ideas & innovations in fashion which will be something out of the box! We are going to take you through the journey of Fashionnovation which is no less than a fairy tale!
Before knowing about Fashionnovation, we need to know at first what fashion means. Actually fashion means a popular trend, especially a styles of dress and ornament or manners of behavior accepted by a large number of people. And the word innovation means the process of coming with new methods, ideas or products. So, Fashionnovation the word stands for newly created designs, concepts or themes which are actually based on the main theme of fashion.
Fashionnovation was established by Kazi Farhan Hossain Purba who is a student of batch 43 of Department of Textile Fashion & Design(TFD) of Bangladesh University of Textiles (BUTEX). Basically, Fashionnovation started its journey on the 7th of July, 2018 by arranging a fashion related quiz competition named “Fashioknowledge Fiesta”. By keeping the main theme or concepts of fashion, Kazi Farhan Hossain Purba and his team Fashionnovation organised competitive quiz competitions, prize giving events for inspiring book reading, Fashion Illustration competition, Fashion related courses, etc. for the textile engineers who are actually intersted in fashion design.
Kazi Farhan Hossain Purba, the founder and president of Fashionnovation is anchoring the final round!
Mr. Kazi Purba said about Fashionnovation, ”There are many meritorious students in the department of Textile Fashion & Design at BUTEX who have keen interest to do something innovative. When I was admitted into this department I perceived that we need a platform by which we can uphold our creative thinkings to the world. And from that realization I arranged “Fashioknowledge Fiesta” with my batchmates & juniors. When I was only in Level-02 Term-01 I started to give contexture of our dream institution Fashionnovation. We had lack of sponsors at the beginning but our thinking out of the box enabled us to overcome those unfavorable situations.”
“Fashioknowledge Fiesta” was a thrilling quiz competition based on the knowledge of the elements of fashion & basic fashion. In that competition there were 6 teams who participated spontaneously & every team consisted of 3 members. Those teams were named Applique, Pallab, Blooming Bud, Invincible, Third Degree Burn and Dream Team. With the combined efforts, love and strong interest of all participants and the active participation of TFD-44, this fascinating intradepartmental quiz competition was organized for the first time in the history of the University. Never before any quiz competition related to fashion was arranged in BUTEX, so it is the first of its kind in the university if not in Bangladesh There were a lot of good wishes and co-operation from all the teachers including respectable Assistant Professor Sutapa Chowdhury madam, Rebeka Sultana and current Head of the Department Md. Mahsmudul Hasan sir.
The competition was devided in many rounds based on some creative & intelligent questions related to fashion. Through competitive fights among those teams, team Applique & team Pallab went for the final & in the final round by keeping difference of 7 points with team Pallab, team Applique won that glamorous competition. The special guest, Ummey Hani Barsha rendered the most expected prize to the winning team,”Team Applique ” and the main part of the event ended with her concluding remarkable speech.
On 26th June of 2019, Fashionnovation published a digital wall magazine named “Rong er Jadukor” for the very first time at BUTEX. And during the pandemic situation of COVID-19, Fashionnovation didn’t sit workless. Kazi Farhan Hossain Purba, the Founder and President of Fashionnovation, took initiatives to arrange “Fashionknowledge Fiesta 2.0” for TFD batch:45. TFD-45 participated there spontaneously. It was also a fashion related quiz competiton and it was the second season of the flagship event of this organization.There were 4 teams consisting of 3 members in each & every team. Those teams named “The Kingpins”, ”SARS”, ”Fuego” & “The Counterfeiterz”.This event was the very first intradepartmental “Fashion related online quiz” event. Again there was no other online fashion quiz related event arranged in the university. Fashionnovation launched it for the first time in the university’s history. In the competition the teams had to face various questions and basic knowledge about fashion. After a hardcore battle between the teams, In the final, team “Sars “became the champion and the team “Fuego” became the runner-up.
After that Mr. Kazi Purba also tried to introduce Fashionnovation with the totally new batch of BUTEX batch-46. Fashionnovation started an online course based on textile printing on 11th May of 2020. Mr.Shawkat Hossain Sohel, chief designer of Unifill Composite Dyeing Mills Ltd., who started teaching the members of Fashionnovation along with its guest members from Chittagong Unviersity, Jahangir Nagar University and Mawlana Bhashani Science and Technology University all over printing design,digital printing design, chest printing design & pattern design respectively. Mr. Sohel said, ”The fashion designers of our country make many innovative designs by their creative thinkings. But they have not enough knowledge about printing technology & so that they are unable to make a position in apparel fashion.” But he is optimists that the fashion designers will make a place in the international world swiftly. This online course was launched by respected head of TFD, Md. Mahamudul Hasan. And the special guests were Setara Begum, Head of the Department of textile at BUFT & Yesmin Tuli, Lecturer of Fashion Designing at NITER and hosted by .Kazi Farhan Hossain Purba. Batch 44, 45 & 46 of BUTEX participated in this course. And it is a matter of pride that now Fashionnovation is not closed only in the four walls of BUTEX. Because in this recent online printing course, with the students of BUTEX, the students of Chittagong University(CU), Mawlana Bhashani Science & Technology University (MBSTU), Jahangirnagar University (JU), Shanto Mariam University of Creative Technology & BGMEA University of Fashion and Technology (BUFT) are also participating.
After all, by participating in this kind of fascinating competitions, one can easily show his talent in fashion world. And it is a fantastic and great platform for a textile engineers to show his/her creativity, art work and the power of innovation. And ,we can say that Fashionnovation has started its journey not to be stopped at anywhere. And it has started with a dream to create a platform for the students of Department of Textile Fashion & Design to showcase their fashion related works, kindle their passion & love for fashion. So,we can hope that Fashionnovation will create knowledgeable fashion designers as well as textile engineers who will be able to represent Bangladesh to the whole world.
Nashita Ahmed
Department of Environmental Science and Engineering
Bangladesh University of Textiles (BUTEX)
Mahmud Hosen
Department of Fabric Engineering
Bangladesh University of Textiles (BUTEX)
You might be interested to know about a club called BUTEX Career Club with which Fashionnovation is a media partner. To make us your media partner, you can reach us at fashionnovationfd@gmail.com
